Google Gtag Tracking (Analytics UA / GA4, AdWords)
Description
Highlights
About the Extension
Google gtag.js (Global Site Tag) is a JavaScript library to simplify event tracking on websites. This allows pageviews and conversions to be transferred to several Google services - e.g. Google Analytics and Google AdWords - at the same time and no separate integrations need to be maintained for both services.
With the "Tracking with Google Gtag.js" plugin, important e-commerce metrics, such as the shopping cart incl. value or which products are viewed, are tracked. This means that the plugin can also be used to collect data for dynamic remarketing campaigns. We also support the Manage consent settings beta, for more information, please see the Google documentation at the following link ([https://developers.google.com/tag-platform/devguides/consent#implementation_example]). The configuration is very simple: you only need to enter either the Google Analytics ID, the Google AdWords Conversion ID or both in the plugin configuration.
Universal Analytics
The following events are tracked in the store:
- PageView events
- ViewItem events (which products were displayed where in the store)
- ViewItemList event
- AddToCart events (incl. product, price)
- Purchase events (incl. shopping cart)
- BeginCheckout events (incl. shopping cart)
- CheckoutStep events
GA4
The following events are tracked in the store:
- ViewItem event
- ViewItemList event
- AddToCart events (incl. product, price)
- RemoveFromCart events (incl. product, price)
- Purchase events (incl. shopping cart)
- BeginCheckout events (incl. shopping cart)
- CheckoutStep events, such as add_shipping_info and add_payment_info
Please note!
The option to track with GA4 is only available from Shopware version 5.6.3!
Strong in data protection
Data protection and GDPR are an important topic that primarily affects tracking and marketing plugins. The Gtag.js plugin offers various functions to make the use of the service as GDPR-compliant as possible. For example, there is support for IP anonymization, Do-Not-Track headers, an opt-out link (see installation instructions), as well as support for the Cookie Consent Tool introduced with Showpare 5.6.3 (see https://issues.shopware.com/issues/SW-24691). Our plugin goes one step further and not only blocks the cookies that are set by Google: as long as there is no user consent, no data is passed on to third-party services. This also means that no Javascript libraries are loaded!
IMPORTANT: Despite the opt-in or opt-out function, Biloba IT accepts no liability for data protection violations. Each site operator is responsible for their own data protection compliance.
Do you need support with online marketing?
As a full-service agency in the field of online marketing, we are happy to provide you with advice and implementation on SEO and online marketing or the implementation of specific measures. Just get in touch with us!
Do you need further adjustments?
Do you want to make more adjustments to your store? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins but also support customers from the idea for the store, through planning to programming and store hosting. Simply send us an e-mail to support@biloba-it.de or call us on +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Polish, Portuguese, Spanish
- Latest update: 26 February 2024
- Publication date: 12 December 2018
- Version: 1.6.0
- Category: Tracking
Resources
Reviews (7)
Support hat bei der Einrichtung geholfen, vielen Dank!
Alles in einem und funktioniert Super! :-)
Guter Support
Top
Sinnvolle Erweiterung
Das Plugin macht was es machen soll. Es funktioniert unauffällig - so soll es sein.
Funktioniert super
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 61
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly