Facebook Pixel & Conversion API Integration

Facebook Pixel & Conversion API Integration

by mediameets GmbH (20) Ratings 1933 Downloads
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This extension cannot be used in a Shopware Cloud shop.
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This app is available for Shopware 6
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Details
  • media57848636557
  • mediameets GmbH
  • 5.1.1
  • 10 Aug 2021
  • de_DE en_GB
  • 5.0.0 – 5.0.4
    5.1.0 – 5.1.6
    5.2.0 – 5.2.27
    5.3.0 – 5.3.7
    5.4.0 – 5.4.6
    5.5.0 – 5.5.10
    5.6.0 – 5.6.10
    5.7.0 – 5.7.3
About the Plugin Probably the best Facebook Pixel Plugin for Shopware with Gold-Certification!... more

Product information

About the Plugin

Probably the best Facebook Pixel Plugin for Shopware with Gold-Certification!

Facebook Pixel allows you to target and activate existing customers on Facebook, acquire new customers, measure results, and optimize conversions.

The Facebook Pixel measures various events that were executed by the visitors in your shop.


You want to use more Trackingtools? Look at our new Plugin Cookie Tracking & Marketing Suite.


NEW: Compatibility with Shopware Cookie Consent Tool (Shopware Release 5.6.3) in Privacymode "Use Shopware Cookie Mode"


Standard Events

This plugin integrates the 10 standard events from the Facebook Pixel into your Shopware shop.

Using the Facebook Business Manager, you then have the possibility to create the following exemplary Custom Audiences:

All visitors of the shop, who are members of Facebook and..

  • ..searched for term X
  • ..added product X on the wishlist, but did not bought
  • ..started the ordering process, but did not finish it

The events

PageViewthe default pageviewViewContentviewing a productSearchany search query with the searched termAddToCartproduct added to cartAddToWishlistproduct added to wishlistInitiateCheckoutcheckout process started (click on button to checkout)CompleteRegistrationcompleted registration of a customer account in the shopAddPaymentInfopayment information addedPurchasecompleted purchase including value of goods, number of articles..Leadcompleted registration for the newsletter

Custom Events

In addition, we measure 7 custom events. With them you have the possibility to create the following exemplary Custom Audiences:

All visitors of the shop, who are members of Facebook and..

  • ..made more than one order and whose average basket value exceeds X
  • ..have a customer account and looked at shop category X
  • ..viewed a specific manufacturer and viewed at shop category X

The events

  • ViewProduct: viewing a product (like ViewContent, but no product catalog necessary)
  • ViewCategory: viewing a category listing
  • ViewManufacturer: viewing a manufacturer page
  • FrequentShopper: logged in, recurring customers with more than one order (including average basket value)
  • CustomerHasAccount: logged in customers with registered customer account in the shop
  • RatedProduct: customer has rated a product
  • CustomerStreams: transmits customer streams of a logged in customer

Advanced Matching (NEW since 1.3.0!)

Advanced Matching is a function offered by Facebook and can be optionally activated in our plug-in.

It helps Facebook to recognize customers in your shop that are not logged into Facebook at the same time. The data is transmitted encrypted to Facebook.

More informations about Advanced Matching (in German)

Privacy modes Opt-In & Opt-Out (NEW seit 1.3.0!)

You can choose between three different privacy modes. By default, the pixel is activated immediately and without notice to the visitor. Alternatively, you can activate the Opt-In or Opt-Out mode. This displays a corresponding message to the visitor and allows the user to opt-in or opt-out. Requires Shopware 5.3

More informations about privacy modes (in German): Opt-In / Opt-Out


IMPORTANT: The media:meets GmbH assumes no liability for data breaches. The respective data protection compliance must be the responsibility of each site operator.


Dynamic Product Ads

By connecting a product catalog with the Facebook Pixel in the Business Manager, many more possibilities are opened up. You then have the advantage of using Dynamic Product Ads, and are thus able to present individual products to potential buyers on the basis of a measured event. The standard events ViewContent, AddToCart and Purchase were using the data of the connected product catalog.

IMPORTANT: The Siteowner liable for data protection law. Please check it by your self.   

Requirements

For the measurement of the data a free account with Facebook Business including an installed pixel is required. In addition to the use of the data in the form of advertisements, an established advertising ad manager and, if dynamic product ads are desired, a connected product catalog is required.

On request, we media:meets GmbH help you to set up the accounts / managers / product catalogs. Please understand that this service will incur separate costs, which will be discussed in advance. If you are interested, please contact us by e-mail at shopware@mediameets.de

Note: Facebook is a trademark of Facebook Inc. The plugin was not developed by Facebook Inc. and is therefore not available or responsible for support.

Feedback

You have suggestions for improvements or would you like to see a new feature? - Write us at shopware@mediameets.de

IMPORTANT: Please refrain from sending support requests for our plugins via e-mail. Please use the Shopware support ticket system with your Shopware account. 


Reviews

We appreciate your reviews! We read them all. So we see what is good. Or not.

Our Plugin supports PHP 7!


Disclaimer


With the Facebook Pixel Plugin, media:meets GmbH conscientiously / dutifully offers a plugin with which the Facebook Pixel can be installed in a Shopware 5 shop. Nevertheless, media:meets GmbH is not liable for violations of data protection or country-specific laws. Each shop operator is responsible for the correct use and should use this in consultation with his / her data protection officer or legal counsel. The use of the Facebook Pixel Plugin does not release the shop operator from his obligations and these do not flow to media:meets GmbH. The judges' decision is final.

Reviews 20
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Customer reviews

Average customer rating from 20 reviews:

Total
Functionality
Usability
Documentation
Support

Gutes Plugin und starker Support

31 Aug 2021

Wir hatten das Plugin schon mehrere Jahre problemlos in Benutzung, bis es bei der Umstellung zur Conversion API zu Problemen kam. (Die Events wurden nicht richtig übertragen)

Das Team von Mediameets hat extrem schnell, freundlich und professionell auf wiederholte Supportanfragen reagiert und so schnell die Fehlerquelle ausfindig gemacht.
Das war echt eine gute Erfahrung, so wünscht man es sich.

Weiter so, alles Gute!

Johannes
TEAM FRANKFURTER BRETT

Total
Functionality
Usability
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mediameets GmbH
31 Aug 2021

Wow, vielen lieben Dank für diese Bewertung und so sollte es eigentlich immer sein: ein Problem ist da um es zu lösen.
Wir haben gerne geholfen und wünschen weiterhin viel Erfolg und hohe Umsätze.

Funktioniert einwandfrei.

14 Jul 2021

Total
Functionality
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mediameets GmbH
14 Jul 2021

Vielen Dank für die Bewertung!

Wir wünschen weiterhin viel Erfolg und hohe Umsätze.

Funktioniert wie es soll!

29 Jun 2021

Integriert den Facebook Pixel und die Conversion Api in nur wenigen Klicks in unseren Shopware Shop

Total
Functionality
Usability
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mediameets GmbH
30 Jun 2021

Vielen Dank - das freut uns sehr!
Wir wünschen weiterhin viel Erfolg und hohe Umsätze!

Tolles Entwicklerteam, das sehr schnell und freundlich auf Anfragen antwortet und sich über Feedback freut. Plugin inhaltlich top notch!

30 Mar 2021

Total
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mediameets GmbH
30 Mar 2021

Vielen lieben Dank! Wir sind stets auf die Community angewiesen um unser Plugin weiterzuentwickeln. Natürlich freuen wir uns erst Recht, wenn unsere Arbeit so geschätzt wird. Wir wünschen weiterhin viel Erfolg und hohe Umsätze!

Vielen Dank! Sehr gut umgesetzt

1 Feb 2021

Auch bei Fragen wurde mir direkt weitergeholfen. Darauf können wir sehr gut aufbauen!
Danke und lieben Gruß!

Total
Functionality
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mediameets GmbH
1 Feb 2021

Vielen lieben Dank! Wir wünschen weiterhin viel Erfolg und hohe Umsätze!

Ultra schnell

10 May 2020

Einrichtung, Funktionalität und vor allem der Support --> einfach Perfekt! Freitagnachmittag geschrieben und 38 Minuten später, bereits eine Antwort erhalten inkl. LÖSUNG. Herzlichen Dank!!

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
10 May 2020

Vielen lieben Dank! Wir wünschen weiterhin viel Erfolg und hohe Umsätze!

Daumen hoch!

17 Apr 2020

Macht alles was es soll und der Support ist sehr schnell & hilfsbereit!

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
17 Apr 2020

Vielen lieben Dank! Wir wünschen weiterhin viel Erfolg und hohe Umsätze!

Funktioniert einwandfrei, leicht zu installieren

15 Mar 2020

Das Plugin trackt alle gewünschten Events, war leicht zu installieren und auch der Support war schnell und freundlich, als mir beim Kauf ein Fehler passiert war.

Total
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mediameets GmbH
15 Mar 2020

Hallo Anna Christina, vielen Dank für Deine Bewertung. Es freut uns, dass unser Plugin wie gewünscht funktioniert. Dein Lob an unseren Support gebe ich gerne weiter.

Wir wünschen weiterhin gute Umsätze und erfolgreiche Werbekampagnen auf Facebook & Instagram.

Facebook Tracking schnell gelöst

30 Sep 2019

Einrichtung, Funktionalität, Support - alles bestens - wir können das Plugin auch für komplexere Shops empfehlen ..

Total
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mediameets GmbH
30 Sep 2019

Vielen lieben Dank. Es freut uns, dass unser Plugin auch bei komplexen Shops seine Arbeit leistet. Wir wünschen viel Erfolg und weiterhin hohe Umsätze!

Das Plugin macht genau das was es soll und stellt damit eine echte Erleichterung dar. Der Support ist super schnell sowie kompetent und hilfreich.

27 Mar 2019

Total
Functionality
Usability
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mediameets GmbH
27 Mar 2019

Vielen lieben Dank. Es freut uns, dass unser Plugin Ihren Wünschen entspricht. Wir wünschen viel Erfolg und weiterhin hohe Umsätze!

Macht was es soll!

15 Jan 2019

Super Plugin für Facebook Marketing. Die Einrichtung hat mich nur wenige Minuten gekostet und es macht was es soll. Alle Informationen werden in meinem Facebook Werbemanager angezeigt.

Total
Functionality
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mediameets GmbH
18 Jan 2019

Vielen lieben Dank. Wir wünschen viel Erfolg und weiterhin hohe Umsätze!

Sehr gutes und einfaches Plugin

5 Mar 2018

Einfache Anbindung und funktioniert im vollen Umfang

Total
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Tolles Plugin und vor allem immer jemand zur Unterstützung erreichbar! Super, danke.

23 Oct 2017

Total
Functionality
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mediameets GmbH
23 Oct 2017

Vielen lieben Dank! Wir wünschen weiterhin viel Erfolg und entsprechend hohe Umsätze!

Support antwortet mit Lichtgeschwindigkeit

10 Oct 2017

Ich war etwas irritiert, weil der Pixel Helper 2 aktive Pixel angezeigt hat. Innerhalb weniger Minuten kam die Antwort mit der Ursache (die nicht am plugin lag). Auch meine Nachfrage wurde binnen Minuten beantwortet. Das plugin macht ansonsten was es soll.
Aus der Testversion wird jetzt eine Kaufversion :-)

Total
Functionality
Usability
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Support
mediameets GmbH
10 Oct 2017

Vielen lieben Dank! Wir wünschen weiterhin viel Erfolg und entsprechend hohe Umsätze!

Einfach klasse!

30 Aug 2017

Perfektes PlugIn, um die Facebook-Events abzubilden. Unsere Fragen wurden super schnell und sehr kompetent beantwortet, Kontakt ist total nett! Absolute Weiterempfehlung! Danke nochmal für die Unterstützung :-)

Total
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Super Plug-in und noch bessere Support.

1 Aug 2017

Nach kleinen anfänglichen Problemchen, die Danke dem tollen und sehr schneller Support gelöst wurden läuft es jetzt einwandfrei.

Vielen Dank für dieses tolle Plug-in ... es macht das Leben sehr viel einfacher. :)

Total
Functionality
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mediameets GmbH
1 Aug 2017

Vielen lieben Dank! Wir wünschen weiterhin viel Erfolg und entsprechend hohe Umsätze!

Da werden Sie geholfen...

6 Apr 2017

sofort und zu jeder Zeit :-)) selbst nach Mitternacht! Das Plugin hat sofort nach der Installation seinen Dienst angetreten, Installation ging ruckzuck. Würde gerne 11 Punkte verteilen - für Plugin und Support.

Total
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mediameets GmbH
6 Apr 2017

Vielen Dank! Wir wünschen weiterhin viel Erfolg und entsprechend hohe Umsätze!

TOP Plug-In

16 Mar 2017

Super Plug.In , jetzt wird alles an Facebook übertragen. Super leicht zu installieren und der Support hat auf eine Frage sehr schnell geantwortet.

Kann ich nur empfehlen.

Total
Functionality
Usability
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mediameets GmbH
16 Mar 2017

Vielen Dank! Wir wünschen weiterhin viel Erfolg und entsprechend hohe Umsätze!

Top Service

13 Jan 2017

Alles hat super und schnell geklappt.

Total
Functionality
Usability
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mediameets GmbH
13 Jan 2017

Vielen Dank! Wir wünschen weiterhin viel Erfolg und entsprechend hohe Umsätze!

Grandioser Support!

9 Dec 2016

Innerhalb ein paar Stunden wurde mein Frage zum Plugin beantwortet. Plugin läuft 1A, kann ich also jedem weiterempfehlen!

Total
Functionality
Usability
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mediameets GmbH
9 Dec 2016

Vielen Dank! Wir wünschen weiterhin viel Erfolg und entsprechend hohe Umsätze!

Installation manual

The basic requirement is a free Facebook® for Business account and an activated Facebook® Pixel.

  1. Install Plugin
  2. Copy & paste Facebook® Pixel ID
  3. Optional: select privacy mode and activate Advanced Matching
  4. Activate Plugin » Clear template, and if activated, http-proxy cache
  5. Ready!

Changelog

Version 5.1.1

Fixed

  • When using Conversion API: better determination of the "event_source_url" parameter

Version 4.3.1

Fixed

  • When using Conversion API: better determination of the "event_source_url" parameter

Version 5.1.0

Added

  • Option to configure the Facebook Conversion API version (new standard version v11.0, previously v10.0)

Version 4.3.0

Added

  • Option to configure the Facebook Conversion API version (new standard version v11.0, previously v10.0)

Version 5.0.0

Added

  • Compatibility with Shopware 5.7


Do you like our plugin? Then rate our plugin in the Community Store now. You are helping us and other shop owners extremely. And our developers receive a piece of appreciation :)

Version 4.2.0

Added

  • Option for error analysis of Conversion API requests (Details)
  • Option to deactivate automatic PageView events (Details)
  • Privacy mode" Start pixel manually via JavaScript" for support of external Cookie solutions such as Usercentrics or CookieBot (Details)

Version 4.1.1

Fixed

  • Error in connection with the fbc / fbp parameters sent to the Conversion API

Version 4.1.0

Added

  • Unique "Event IDs" for each event for better deduplication
  • _fbc cookie added to the whitelist for the Shopware Cookie Consent Manager
  • If the advanced data synchronization is active, the customer number of a logged-in customer is transmitted to Facebook as an "external ID" as an additional parameter for deduplicating events


Updated

  • Events are now sent from the shop to the Conversion API with the help of an asynchronous JavaScript request to a plugin controller in the Shopware PHP stack. Therefore all events are transmitted to Facebook via pixel / browser as well as conversion API / server, even when the Shopware HTTP cache is active


More information on the changes to the Conversion API functionality can be found in our documentation


! NOTE: Due to various changes to the templates and JavaScript parts of the plugin, the caches displayed during the update must be emptied and the theme recompiled!

Version 4.0.0

NEW: Integration of the Facebook Conversion API (optional)

This function is currently still in the BETA phase! Use at your own risk - of course we look forward to your feedback.

More about the Conversion API functionality


Updated

  • Refactored almost all of the PHP components

Version 3.1.3

Fixed

  • JavaScript errors

Version 3.1.2

Important note: Apple has published extensive changes on the subject of data protection for its iOS 14 operating system. For this reason, Facebook is also forced to change event tracking through the Facebook Pixel. More information (in German) here >


Improves

  • JavaScript code quality

Version 3.1.1

Fixed

  • Error message from the Pixel Helper in relation with the use of special characters in category names


Version 3.1.0

Added

  • content_category parameter to Search, ViewContent, ViewProduct, CustomizeProduct, AddToCart and AddToWishlist events

Version 3.0.2

Important security update for errors in combination with an activated Shopware HTTP cache. We recommend updating to the latest version for your Shopware shop.

Version 1.2.0.2

Important security update for errors in combination with an activated Shopware HTTP cache. We recommend updating to the latest version for your Shopware shop.

Version 3.0.1

Fixed

  • Error when shopping cart no longer exists/is empty in the checkout process (introduced in 3.0.0)

Version 3.0.0

ATTENTION: If you have a personalized theme (smarty blocks from the plugin copied into your theme manually), please see our upgrade guide (german only)!


Added

  • Option use gross / net prices
  • Option product identification via ID or order numbers
  • Option shipping costs in shopping cart values (yes / no)
  • Product data on manufacturing pages
  • Product data on category pages


Fixed

  • Problems in the loading process when using synchronous JavaScript (see the upgrade manual)

Version 2.2.1

Fixed

  • Error in connection with the new Shopware Cookie Consent PLUGIN for Shopware versions under 5.6.3. The plugin of Shopware uses a different namespace than indicated in the official documentation. The error was transmitted by us to Shopware.


We apologize for the inconvenience and would be very pleased about a review!

Version 2.2.0

Added

  • Compatibility with new Shopware Cookie Consent Tool (Shopware Release 5.6.3) in privacy mode "Use Shopware Cookie Mode"

Version 2.1.1

Fixed

  • Fixed bug in relation to privacy mode 'Pixel active, no hint for the user'


Attention: for those who have chosen the privacy mode "Pixel active, no hint for the user" and use the plugin version 2.1.0, this update is urgently needed, so that the pixel is active again as usual!

Version 2.1.0

Added

  • Added backward compatibility until Shopware 5.3.0 (no license manager required anymore!)
  • Added new privacy mode (Use Shopware cookie mode) - see documentation

Version 2.0.6

Added

New individual "event": if activated, the customer streams are transmitted to Facebook as the "CustomerStreams" event for a logged-in customer
  • Option to enable / disable the plugin for each subshop

Version 1.5.7

Added

New individual "event": if activated, the customer streams are transmitted to Facebook as the "CustomerStreams" event for a logged-in customer
  • Option to enable / disable the plugin for each subshop

Version 2.0.5

Fixed

  • Bug with variant selection and facebookPixelData controller

Version 1.5.6

Fixed

  • Bug with variant selection and facebookPixelData controller

Version 1.5.5

Added

  • Search engines excluded on Opt-In / Opt-Out status pages


Changed

  • Template registration

Fixed

  • Bug with missing billing address in conjunction with Advanced Matching

Version 2.0.4

Added

  • Search engines excluded on Opt-In / Opt-Out status pages


Changed

  • Template registration

Fixed

  • Bug with missing billing address in conjunction with Advanced Matching

Version 2.0.3

Added
  • Configuration of the "automatic configuration" (transmission of button clicks and meta data (schema.org/OpenGraph))

Fixed
  • Templates in the FacebookPixelPrivacy controller explicitly loaded

Version 1.5.4

Added
  • Configuration of the "automatic configuration" (transmission of button clicks and meta data (schema.org/OpenGraph))

Fixed
  • Templates in the FacebookPixelPrivacy controller explicitly loaded

Version 2.0.2

Changed
  • Template registration now happens in PreDispatch to prevent smarty security exception
Removed
  • Event parameter "referrer", because it is violating Facebooks business terms

Version 1.5.3

Changed
  • Template registration now happens in PreDispatch to prevent smarty security exception
Removed
  • Event parameter "referrer", because it is violating Facebooks business terms

Version 2.0.1

Fixed
  • PHP fatal error in FacebookPixelData controller: error only occurred when a user configured a variant article in the shop and then used the "back" button in the browser 

Version 1.5.2

Fixed
  • PHP fatal error in FacebookPixelData controller: error only occurred when a user configured a variant article in the shop and then used the "back" button in the browser 

Version 2.0.0

Added
  • Leaped version for Shopware 5.5

Facebook® Pixel Version 2.0

Version 1.5.1

Changed
  • Code improvements

Facebook® Pixel Version 2.0

Version 1.2.0.1

Fixed
  • XSS-Bug for Shopware 5.0.x to 5.2.x

Note: the plugin version 1.2.0.1 fixes the XSS bug for the Shopware versions 5.0.x to 5.2.x. The current plugin version 1.5.0 fixes the XSS bug for the Shopware versions 5.3.x to 5.5.x.

Version 1.5.0

Added
  • Configuration of additional Pixel ID's
  • Shopware 5.5 Compatibility
Fixed
  • XSS bug for Shopware 5.3.x bis 5.5.x

Note: the plugin version 1.2.0.1 fixes the XSS bug for the Shopware versions 5.0.x to 5.2.x. The current plugin version 1.5.0 fixes the XSS bug for the Shopware versions 5.3.x to 5.5.x.

Version 1.4.2

Added
  • Custom event on manufacturer page (Name: ViewManufacturer, Data: Name, ID)

Version 1.4.1

Fixed
  • Article names, category names etc. escaped to prevent JavaScript errors when using single/double quotes

Version 1.4.0

Added
  • Performance optimization by outsourcing full functionality in JavaScript
  • Permanently save the opt-in/opt-out choice in the HTML web storage of the browser
  • Disabling/activating tracking via link
Changed
  • Migrated snippets to another namespace
Fixed
  • Transfer of prices as a number
  • Fixed date of birth from advanced matching
Remove
  • <noscript> tracking

Detailed information on the update can be found (only in German) in our changelog.

Version 1.3.1

  • Plugin compatibility improved (Klarna Checkout plugin overwrites sBasket incomplete)
  • Facebook® Pixel Version 2.0

Version 1.3.0

  • Added configurable privacy options (opt-in & opt-out)
  • Added advanced matching
  • Added AddToCart without active JavaScript
  • Facebook® Pixel Version 2.0

Version 1.2.1

  • Bug fixed (Asynchronous loading of events for Shopware >= 5.3)
  • Facebook® Pixel Version 2.0

Version 1.2.0

  • Optimizations
  • Preparations for switching to the new plug-in system and new features for Shopware 5.3
  • Facebook® Pixel Version 2.0

Version 1.1.0

Restructuring templates for more compatibility with individual themes ($injectBeforePlugins = false)

New Help-Desk with frequently asked questions.

Facebook® Pixel Version 2.0

Version 1.0.0

Initial Release, Facebook® Pixel Version 2.0

Bundles (1)

No bundles available for the selected variant. Please select another variant for bundle offers.
Social Media Bundle 2 Extensions
Facebook Pixel einbinden & Conversion API
Facebook Messenger Customer Chat einbinden
€ 59.90 * € 78.00 *
Open bundle
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Facebook Pixel & Conversion API Integration
1x Facebook Pixel & Conversion API Integration
mediameets GmbH   € 59.00 *
Embed Facebook Messenger Customer Chat
1x Embed Facebook Messenger Customer Chat
mediameets GmbH   € 19.00 *

About the manufacturer

mediameets GmbH mediameets GmbH 20 Extensions 5 Ø Rating
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