PureTrack – Conversion Tracking Directly in Shopware 6

by Digitalagentur Seidl GmbH

Keep full control over your marketing campaign performance – without cookies, external scripts, or Google Analytics. With PureTrack, you can measure visits, orders, and campaign success

Expected release: October 2025

Compatible with:

Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

? 100% GDPR compliant: No external services, no cookies, no data sharing with third parties. ? No tracking loss: All visitor activities remain measurable — even without cookies.
? Conversion overview: See which campaigns lead to orders, account creations, and page views. ? Direct campaign tracking inside Shopware: Analyze all activities directly in your backend.
? Easy setup: Create and activate campaign tags in just a few clicks. ⚙️ Full control: Create, activate, and deactivate custom campaigns and tags anytime.
? Performance insights: Measure visits, orders, accounts, dwell time, and more. ? Campaign comparison: Identify which campaigns perform best.

Features

1. Create unlimited campaigns with individual tracking tags
2. Activate or deactivate campaigns from the backend
3. Assign orders, customer accounts, and page views to campaigns
4. Detailed statistics per campaign:
4.1 Page views

4.2 New customer accounts
4.3 Completed orders
4.4 Session duration / activity time
5. Backend dashboard with real-time overview
6. 100% local data processing (no external transmission)
7. Compatible with all common Shopware themes

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About the Extension

What is PureTrack?

PureTrack is a lightweight, fully integrated Shopware plugin that allows merchants to measure the performance of their marketing and advertising campaigns directly within the Shopware backend — securely, transparently, and fully GDPR-compliant.
Instead of relying on external tracking services, PureTrack records campaign tags (e.g., identifiers used in URLs) and links visitor and activity data locally in your Shopware system.
This lets you see which campaigns generate traffic, how visitors behave in your store, and which campaigns lead to account registrations or purchases — all without cookies or data transfer to third parties.

Who is PureTrack for?

PureTrack is ideal for store owners and marketing teams who need meaningful campaign insights but do not want to rely on external tracking tools — for example, due to privacy concerns or because they want to maintain full control over their data.

Privacy & Security

No cookies, no third-party services: PureTrack works entirely without persistent cookies, third-party scripts, or tracking pixels — all data remains stored locally within your Shopware system.
No external data transfer: Visitor data is never transmitted to third parties or stored in cloud services.
Minimal data storage: Only the data necessary for campaign analysis is collected; personal data is handled in accordance with applicable legal requirements.
GDPR-friendly: By processing all information locally and avoiding external services, PureTrack reduces privacy risks and simplifies compliance documentation for data protection officers.

Note: Privacy requirements may vary by country or individual use case. Please verify your specific legal requirements (e.g., privacy policy, data processing agreements) before using PureTrack in production.

Benefits for Merchants

Full data ownership: All data stays within your own Shopware environment.
Measurable marketing ROI: Track the direct impact of each campaign on revenue and account creation.
No dependency on third parties: No need for Google Analytics, external scripts, or tracking integrations.
Privacy as a selling point: Demonstrate transparent and privacy-conscious analytics to your customers and partners.
Quick insights: Identify which campaigns perform best — and which do not.

What is PureTrack?

Who is PureTrack for?

Privacy & Security

No cookies, no third-party services: PureTrack works entirely without persistent cookies, third-party scripts, or tracking pixels — all data remains stored locally within your Shopware system.
No external data transfer: Visitor data is never transmitted to third parties or stored in cloud services.
Minimal data storage: Only the data necessary for campaign analysis is collected; personal data is handled in accordance with applicable legal requirements.
GDPR-friendly: By processing all information locally and avoiding external services, PureTrack reduces privacy risks and simplifies compliance documentation for data protection officers.

Benefits for Merchants

Full data ownership: All data stays within your own Shopware environment.
Measurable marketing ROI: Track the direct impact of each campaign on revenue and account creation.
No dependency on third parties: No need for Google Analytics, external scripts, or tracking integrations.
Privacy as a selling point: Demonstrate transparent and privacy-conscious analytics to your customers and partners.
Quick insights: Identify which campaigns perform best — and which do not.

Details

Available: English, German
Latest update: 15 October 2025
Version: 1.0.0
Category: Tracking

About the Extension Partner

Digitalagentur Seidl GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Partner since: 2023
Extensions: 2

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Do I need to use cookies for PureTrack to work?

No. PureTrack operates without the need for persistent cookies. Campaign attribution is handled server-side during the active session.

Does PureTrack collect personal data?

Only data that is already generated as part of orders or account registrations. Campaign IDs are linked to these actions — no additional personal data is collected or shared externally.

Can I use multiple tags per campaign?

Yes — by default, PureTrack supports flexible tag naming. (The exact implementation may vary depending on your configuration.)

Do I need a developer to integrate the tags into links?

No — tags can be added manually to URLs. However, for larger campaigns, we recommend a short setup briefing or using automated link generators within your marketing team.