URL Parameters for Rule Builder

About the Extension

Campaign URL Parameters for the Rule Builder

Increase the effectiveness of your marketing campaigns by specifically targeting visitors who arrive at your shop via special links with exclusive offers, personalized content, or promotions. This plugin extends the Shopware Rule Builder by allowing you to create rules based on URL parameters, taking your marketing to the next level.

Targeted Campaigns and Personalized Shopping Experiences

Do you want to make your marketing campaigns even more targeted and successful? Would you like to offer customers who come to your shop via a Google Ads campaign, a newsletter link, or a partner site a unique shopping experience?

With our URL Parameters for Rule Builder plugin, you can seamlessly connect external marketing activities with personalized shopping experiences in your Shopware shop. In the settings, you can define as many parameter combinations as you like, which can then be used as conditions in the Rule Builder.

When a visitor accesses your site with a matching parameter, such as your-shop.com?source=google-ads, a rule you have defined in the Rule Builder is automatically activated. Thanks to a cookie, this rule remains active for 30 days, so the customer benefits from the advantages even on later visits.

Extremely Versatile Use Cases

The rules can be used anywhere the Shopware Rule Builder is available: in Shopware’s standard features, for example, for promotions, prices, shipping methods, payment methods, and flow executions. Without any additional extensions, you can configure advanced prices based on URL parameters or apply different shipping cost tiers.

Additional extensions and plugins that rely on the Shopware Rule Builder can also be used seamlessly with rules controlled by URL parameters, giving you maximum flexibility and compatibility.

You can define multiple URL parameters, such as source=google&campaign=foo, and create rules that use any combination of these parameters as conditions. This allows you to mix and match parameters to target very specific audiences and campaign scenarios.

Example Use Cases

• Google Ads: A customer clicks on an ad for "red shoes" and automatically receives a 10% discount on this category.
• Gated Content: Partners or B2B customers receive access to exclusive content or products via a special link such as your-shop.com?access=partner.
  Note: For this use case, an external plugin is required to control access to content or products.
• Newsletter Promotion: Subscribers click on a link in the newsletter and automatically get free shipping or receive a different voucher.
• Trade Fair Promotion: Visitors scan a QR code at the trade fair booth (your-shop.com?event=tradefair-kiel) and receive an exclusive free product with their order.
  Note: For the automatic addition of free products, an external plugin is required that can add free products to the cart via rules.
• Advanced Pricing: A customer visits your shop via a special campaign link such as your-shop.com?campaign=sale2025 and automatically receives adjusted tiered prices or special prices on selected products – all without additional extensions.
• Individual Shipping Cost Tiers: A visitor comes via an affiliate link such as your-shop.com?partner=blogger123 and receives different, reduced shipping cost tiers.