Google Tag Manager (GA4 + GAds + Server-Side Tracking + Enhanced Conversions)

by ACRIS E-Commerce GmbH

Rating: 4.9

Downloads: 1,278

Integration of Google Tag Manager with the implementation of Google Analytics 4 (GA4) and Google Ads (GAds), including a GTM template, all relevant events and many other features.

Free

Compatible with:

Cloud 6.4.18.0 - 6.7.8.2

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Full GA4 e-commerce integration: Automatic populating of the data layer with all relevant events (View, Cart, Checkout, Purchase).
Google Consent Mode V2 & CMP-ready: Full support for Google Consent Mode and compatibility with all major CMPs.
Future-proof server-side tracking: Optional use of a server-side GTM container to improve data quality.
Enhanced conversion tracking: Higher conversion accuracy in Google Ads through the (data protection-compliant) transmission of customer data.
Maximum flexibility: Each event can be named individually, and multiple GTM containers can be operated simultaneously.

Features

Easy integration: Quick connection via GTM ID directly within the Shopware admin panel for each sales channel.
Comprehensive GA4 events: Tracking of page views, searches, shopping basket actions (add_to_cart), wishlists and completed purchases.
Optimised checkout: Detailed tracking of checkout steps, including selection of delivery and payment methods.
Data layer flexibility: Option to transfer gross or net prices, as well as optimised revenue calculation (ecomm_revenue).
Extended user data: Automated transfer of customer type (guest, new or existing customer) for better segmentation.

Google Consent Mode V2: Integrated control of consent parameters (ad_storage, analytics_storage, etc.).
Maximum CMP compatibility: Special optimisations for external consent solutions such as Usercentrics, CCM19 and CookieBot.
Server-side tracking: Full support for tracking via your own domains to minimise data loss.
Enhanced Conversions: Configurable transmission of hashed customer data to optimise your Google Ads performance.
Custom event names: Each Data Layer event can be renamed to align perfectly with existing container logic.

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About the Extension

Google Tag Manager App – Seamless integration & full control over your tracking

Maximise your marketing performance with the Google Tag Manager App from ACRIS.
This app allows you to integrate Google Tag Manager into your Shopware 6 shop easily and cleanly – with no coding required.
Thanks to comprehensive data layer events and full compatibility with popular consent solutions, you retain control over your data at all times.

Key features at a glance:

Complete e-commerce events: The app automatically populates the data layer with all relevant GA4 events such as view_item, add_to_cart, begin_checkout and purchase. This gives you precise insights into your customers’ purchasing behaviour.
Google Consent Mode (V2) support: Full control over consent settings (analytics_storage, ad_storage, etc.). The app communicates directly with Google Tag Manager to allow tracking only after explicit consent has been given.
Maximum CMP compatibility: Optimised for use with the ACRIS EU Cookie Policy Pro plugin and third-party providers such as Usercentrics, CookieBot, CCM19 and others.
Server-side tracking: Prepare your shop for the future. The app supports server-side GTM containers to improve data quality and reduce reliance on browser cookies.
Enhanced conversion tracking: Improve your conversion measurement by securely transmitting (hashed) customer data such as email addresses directly to Google Ads.
Additional container IDs: Easily manage multiple GTM containers simultaneously thanks to support for an additional Tag Manager ID.

Technical features & customisation:

Flexible data layer: Decide for yourself whether prices should be passed as gross or net amounts.
Custom event names: All standard events can be renamed individually in the configuration to ensure they fit perfectly with your existing GTM container.
Advanced user data: Transmission of customer type (guest, new customer, existing customer) for even more detailed audience analysis.
Performance-optimised: Script loading is optimised for maximum shop performance so as not to negatively impact your loading times.

Why ACRIS?

With years of experience in Shopware development, we offer solutions that work.
Our Google Tag Manager app is continuously adapted to new Shopware versions and changing data protection requirements.

Do you need help setting up your GTM container?
Feel free to contact us at support@acris.at for personalised support with your tracking setup!

Details

Available: English, German
Latest update: 1 April 2026
Publication date: 23 April 2024
Version: 4.3.2
Category: Tracking

Resources

Reviews (8)

Average rating

4.9

Based on 8 reviews

4.9 Functionality

4.9 Usability

4.9 Documentation

4.9 Support

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Super Plugin

5.0

by Tobias Schulz

25 September 2025 10:15

Funktioniert hervorragend

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin und super schneller Support!

5.0

by David

14 May 2025 16:12

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

5.0

by Kevin S.

22 July 2024 21:07

Das Plug-In tut was es soll. Was aber wirklich richtig stark ist, ist aber a) die klasse Dokumentation, b) der bereit gestellte GTM Container, c) der super Preis (okay, ich zahle gewissermaßen über das ACRIS Cookie Plug-In mit, aber bei anderen reinen GTM Tools zahlt man ja noch viel mehr oben drauf) und vor allem d) der mega Support. Julian hat binnen eines Werktages das Problem komplett gelöst, und uns dafür zwei Scripte an die Hand gegeben, obwohl die Probleme von anderen Plug-Ins verursacht waren. Hut ab dafür, top Arbeit! Dankeschön!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

ACRIS E-Commerce GmbH

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2015
Extensions: 188
Certifications: Certifications

Support

Based in: Austria
Speaks: German, English
Response time: Very quickly

Shopware 6 certified