Google Tag Manager, GA4 & Google Ads (including server-side tracking) - Cloud
Description
Highlights
About the Extension
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Detailed documentation incl. step-by-step guide
With the app “Google Tag Manager, GA4 & Google Ads Tracking”, you connect your Shopware shop to powerful Google marketing tools – efficient, precise, and data-driven.
All important e-commerce events such as page views, product views, cart actions, or purchases are captured automatically and passed to GA4, Google Ads, and Google Tag Manager.
Thanks to the included GTM template, you can get started right away without having to manually configure individual tags. This saves you time and lets you focus on what matters: better decisions, more targeted marketing, and an optimized online shop.
In addition, you can configure in the plugin whether gross or net prices – with or without shipping costs – should be transmitted to Google Analytics or Google Ads.
Your benefits
This app gives you all the advantages of professional tracking – without any technical effort. You get an included Google Tag Manager template that makes getting started much easier – no manual setup, no technical know-how required.
By automatically capturing all relevant e-commerce events such as product views, cart actions, purchases, and search queries, you get a solid data foundation for your campaigns. This allows you to allocate your budget more effectively, manage remarketing strategies more efficiently, and make informed decisions based on real user data.
The app is fully compatible with common consent tools such as the Shopware Consent Manager, Cookiebot, or Usercentrics. An integrated opt-out function additionally ensures transparency and trust among your customers.
The following events are supported:
- view_item_list: Captures the display of product lists, categories, or product sliders.
- view_item: Registers visits to product detail pages.
- add_to_cart: Documents adding items to the cart (including price and quantity).
- remove_from_cart: Captures removing items from the cart.
- view_cart: Registers visits to the cart page.
- begin_checkout: Marks the start of the checkout process.
- add_shipping_info: Captures the selection of the shipping method during checkout.
- add_payment_info: Registers the selection of the payment method during checkout.
- purchase: Transmits all relevant data upon successful purchase completion (revenue, items, taxes).
- view_search_results: Documents searches within the shop including the search terms used.
- select_item: Captures the deliberate selection (click) of a product from a list.
- page_view: Captures general page views and passes the URL as well as the page title to GA4 in a standards-compliant way.
Strong privacy – GDPR-compliant
Tracking and privacy are not mutually exclusive: the app supports numerous consent managers, including:
- Shopware Cookie Consent Manager
- CookieBot
- CookieFirst
- UserCentrics
- CCM19
- CMP
This allows visitors to explicitly consent to whether Google cookies may be set. In addition, the app provides a convenient opt-out link (see installation guide) that allows users to disable website tracking themselves.
With external consent managers, you have full control over the classification in the consent manager. Choose flexibly in which cookie category (e.g., technically necessary, statistics, or marketing) the tracking should be displayed.
Note: Despite extensive privacy features, we assume no liability for potential privacy violations. Compliance with the GDPR remains the responsibility of the respective site operator.
Optional consent-free Tag Manager snippet
Enables the integration of an additional Google Tag Manager container – independent of the consent manager. Ideal for tags that should run regardless of consent.
New feature: Server-side tracking
The plugin now supports server-side tracking for Google Tag Manager and Google Analytics 4. With this feature, tracking data can be sent via your own server container instead of directly to Google.
Benefits of server-side tracking:
- Better data quality: Less data loss due to ad blockers and browser restrictions
- Higher performance: Less JavaScript in the browser means faster load times
- More privacy: You control which data is shared with third parties
- Longer cookie lifetimes: First-party cookies can be stored for longer
- Improved security: Sensitive data is processed server-side
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/google-tag-manager/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 11 February 2026
- Publication date: 20 August 2021
- Version: 4.7.0
- Category: Tracking
Resources
Reviews (2)
Gutes Plugin mit sehr hilfsbereitem Support
Support hat bei der Einrichtung geholfen, vielen Dank!
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 64
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly