Google Tag Manager, Analytics 4 & Ads Tracking - Cloud
Description
Highlights
About the Extension
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Comprehensive documentation including step-by-step guide
With the app “Google Tag Manager, Analytics 4 & Ads Tracking”, you connect your Shopware shop with powerful Google marketing tools—efficiently, precisely, and data-driven.
All important e-commerce events such as page views, product views, cart actions, or purchases are automatically captured and passed on to Google Analytics 4, Google Ads, and the Google Tag Manager.
With the provided GTM template, you can get started immediately without needing to configure individual tags manually. This saves you time, allowing you to focus on what´s important: making better decisions, targeted marketing, and optimizing your online shop.
Additionally, you can configure in the plugin whether gross or net prices—with or without shipping costs—should be transmitted to Google Analytics or Google Ads.
Your Advantages
This app offers you all the benefits of professional tracking—with no technical effort. You receive a provided Google Tag Manager template that significantly simplifies the start—no manual setup, no technical know-how required.
By automatically capturing all relevant e-commerce events such as product views, cart actions, purchases, and search queries, you gain a solid data foundation for your campaigns. Thus, you can allocate your budget more effectively, manage remarketing strategies more efficiently, and make informed decisions based on real user data.
The app is fully compatible with common consent tools like the Shopware Consent Manager, Cookiebot, or Usercentrics. An integrated opt-out function additionally ensures transparency and trust with your customers.
Supported Events
- view_item_list: Captures the display of product lists, categories, or product sliders.
- view_item: Records the opening of product detail pages.
- add_to_cart: Documents adding items to the shopping cart (including price and quantity).
- remove_from_cart: Captures the removal of items from the shopping cart.
- view_cart: Records accessing the shopping cart page.
- begin_checkout: Marks the start of the checkout process.
- add_shipping_info: Captures the selection of the shipping method during checkout.
- add_payment_info: Records the selection of the payment method during checkout.
- purchase: Transmits all relevant data upon successful purchase completion (revenue, items, taxes).
- view_search_results: Documents searches within the shop, including the search terms used.
- select_item: Captures the targeted selection (clicking) of a product from a list.
- page_view: Captures general page views and transfers the URL and page title in a standard-compliant manner to GA4.
Strong Data Protection – GDPR-Compliant
Tracking and data protection are not mutually exclusive: The app supports numerous consent managers, including:
- Shopware Cookie-Consent-Manager
- CookieBot
- CookieFirst
- UserCentrics
- CCM19
- CMP
This allows visitors to explicitly agree to whether Google cookies may be set. Additionally, the app offers a convenient opt-out link (see installation guide), enabling users to deactivate website tracking themselves.
Note: Despite extensive data protection features, we assume no liability for potential data protection violations. Compliance with the GDPR remains the responsibility of the respective site operator.
Optional Consent-Free Tag Manager Snippet
Allows the integration of an additional Google Tag Manager container—independently of the consent manager. Ideal for tags that should be executed independently of consent.
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/google-tag-manager/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 20 January 2026
- Publication date: 20 August 2021
- Version: 4.5.0
- Category: Tracking
Resources
Reviews (1)
Support hat bei der Einrichtung geholfen, vielen Dank!
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 64
Support
- Based in: Germany
- Speaks: German, English
- Response time: Quickly