Google Tag Manager, Analytics 4 & Ads Tracking
Description
Highlights
About the Extension
Do you need assistance with setting up the plugin?
Book a free appointment with our expert now:
Professional Event Tracking for Shopware – simple, precise, and data protection compliant
This plugin allows you to seamlessly integrate Google Tag Manager, Google Analytics 4, and Google Ads Conversion Tracking into your Shopware store – without any programming effort. Capture important e-commerce metrics such as cart values, product views, and purchases, and use this data efficiently to build and manage impactful and dynamic marketing campaigns.
The configuration is intentionally kept simple: Just enter your Google Tag Manager or Analytics ID in the app configuration and start tracking immediately. We provide a ready-made template for Google Tag Manager (GTM), which includes all supported events and can be directly imported into your GTM container.
The following events are supported:
- PageView
- ViewItem (Product view)
- ViewItemList (Product lists)
- AddToCart (Add product to cart including price)
- RemoveFromCart (Remove product from cart including price)
- Purchase (Purchase completion including cart value)
- BeginCheckout (Start of checkout including cart value)
- CheckoutStep (e.g., shipping and payment information)
- Search (Product search)
Why this plugin?
Instead of manually embedding complex tracking scripts or hiring external developers, this plugin provides you with a ready-to-use solution for professional web tracking.
Integration with Google Tag Manager allows you to centrally control and flexibly adjust all important tags – such as for Analytics, Ads, or third-party providers. This saves time, reduces sources of error, and provides the data you really need – right where they have an impact: in your campaigns, reporting, and conversion optimization.
More transparency – less scatter losses
With the help of precise event capturing, you can see exactly how customers behave in your shop: which products they view, what they add to the cart, when they start – or abandon – the checkout process. This data is the foundation for informed marketing decisions, targeted remarketing, and an efficiently used advertising budget.
Strong data protection – GDPR compliant
Tracking and data protection are not mutually exclusive: The app supports numerous consent managers, including:
- Shopware Cookie Consent Manager
- CookieBot
- CookieFirst
- UserCentrics
- CCM19
- CMP
This allows visitors to explicitly consent to whether Google cookies may be set. Additionally, the app offers a convenient opt-out link (see installation instructions), allowing users to disable website tracking themselves.
Note: Despite comprehensive data protection functions, we assume no liability for possible data protection violations. Compliance with the GDPR remains the responsibility of the respective site operator.
Planned extensions:
- Integration of the ViewSearchResult event
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 7 October 2025
- Publication date: 7 February 2020
- Version: 6.3.0
- Category: Tracking
Resources
Reviews (11)
Danke
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 62
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly