Google Tag Manager, Analytics 4 & Ads Tracking
Description
Highlights
About the Extension
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Detailed documentation including step-by-step guide
Professional Event Tracking for Shopware – simple, precise, and privacy-compliant
With this plugin, you seamlessly integrate the Google Tag Manager, Google Analytics 4, and Google Ads Conversion Tracking into your Shopware shop – without programming effort. Capture important e-commerce metrics like cart values, product views, and purchases, and use this data efficiently to build and manage effective and dynamic marketing campaigns.
The configuration is deliberately kept straightforward: just enter your Google Tag Manager or Analytics ID in the app configuration and start tracking right away. We provide a ready-made template for the Google Tag Manager (GTM) that includes all supported events and can be directly imported into your GTM container.
Additionally, the plugin allows you to configure whether gross or net prices – with or without shipping costs – should be transmitted to Google Analytics or Google Ads.
The following events are supported:
- view_item_list: Captures the display of product lists, categories, or product sliders.
- view_item: Registers the viewing of product detail pages.
- add_to_cart: Documents adding items to the cart (including price and quantity).
- remove_from_cart: Captures removing items from the cart.
- view_cart: Registers viewing the cart page.
- begin_checkout: Marks the beginning of the checkout process.
- add_shipping_info: Captures the selection of shipping options in checkout.
- add_payment_info: Registers the selection of payment methods during checkout.
- purchase: Transmits all relevant data upon successful purchase completion (revenue, items, taxes).
- view_search_results: Documents search operations within the shop including the search terms used.
- select_item: Captures the targeted selection (clicking) of a product from a list.
- page_view: Captures general page views and transmits the URL and page title in compliance with GA4 standards.
Why this plugin?
Instead of manually embedding complex tracking scripts or hiring external developers, this plugin provides you with an instantly deployable solution for professional web tracking.
Integration with Google Tag Manager allows you to centrally control and flexibly adjust all important tags – such as for Analytics, Ads, or third parties. This saves time, reduces error sources, and delivers the data you actually need – directly where they are effective: in your campaigns, your reporting, and your conversion optimization.
More transparency – less scatter loss
With precise event capture, you can accurately see how customers behave in your shop: which products they view, what they add to the cart, when they start – or abandon – the checkout. This data forms the basis for informed marketing decisions, targeted remarketing, and an efficiently used advertising budget.
Strong data protection – GDPR compliant
Tracking and data protection are not mutually exclusive: The app supports numerous consent managers, including:
- Shopware Cookie Consent Manager
- CookieBot
- CookieFirst
- UserCentrics
- CCM19
- CMP
This allows visitors to explicitly agree on whether Google cookies may be set. Additionally, the app provides a practical opt-out link (see installation guide), allowing users to deactivate website tracking themselves.
Note: Despite extensive data protection features, we assume no liability for potential data protection violations. Compliance with the GDPR remains the responsibility of the respective site operator.
Optional consent-free Tag Manager Snippet
Allows embedding an additional Google Tag Manager container – independent of the consent manager. Ideal for tags to be executed regardless of consent.
Planned extensions:
- Integration of the ViewSearchResult event
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/google-tag-manager/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 20 January 2026
- Publication date: 7 February 2020
- Version: 6.6.0
- Category: Tracking
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About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 64
Support
- Based in: Germany
- Speaks: German, English
- Response time: Quickly