Multitracking Pro with FB Pixel, Gtag & Reddit Ads

by Biloba IT

Website event tracking with gtag.js, Facebook Pixel & Reddit Ads: Supports Google Analytics, Google Ads and Google Remarketing - ideal for anyone who takes online marketing seriously!

Expected release: February 2026

Compatible with:

Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Easy integration of the tracking and the Conversion API into Shopware
Comprehensive event tracking for precise social media marketing
Compatible with cookie consent tools: Shopware, Usercentrics, Cookiebot, and more
Logging and control of the Conversion API events
Included GTM template for a quick start without manual configuration. All important e-commerce events are pre-configured

Features

Easy integration of Google Tag Manager, Analytics 4, and Google Ads Conversion Tracking
Compatible with various consent managers like Shopware Consent Manager, CookieBot, UserCentrics, etc.
Automatic capture of relevant e-commerce events such as product views, cart, and checkout
Included GTM template for a quick start without manual configuration. All important e-commerce events are pre-configured
Support for Google Consent Mode V2 (ad_storage, analytics_storage, ad_user_data, and ad_personalization)

Possibility to exclude certain user groups from tracking
Integrated logging of transmitted Conversion API events
Server-side tracking via the Facebook Conversion API possible
Server-side tracking via the Reddit Conversion API possible

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About the Extension

Professional Event Tracking for Shopware – Simple, Accurate and GDPR-Compliant

With this extension, you can seamlessly integrate Google Tag Manager, Google Analytics 4 and Google Ads Conversion Tracking, Facebook Pixel, Facebook Conversion, Reddit Pixel and Reddit Conversion into your Shopware store – without any programming effort. Capture key e-commerce metrics such as cart values, product views, and purchases, and use this data efficiently to build and manage powerful and dynamic marketing campaigns.

Google Tag Manager, Analytics 4 & Ads Tracking

The following events are supported for Google:

PageView (Page views)
ViewItem (Product view)
ViewItemList (Product lists)
AddToCart (Add product to cart incl. price)
RemoveFromCart (Remove product from cart incl. price)
Purchase (Purchase incl. cart value)
BeginCheckout (Start of checkout incl. cart value)
CheckoutStep (e.g. shipping and payment information)
Search (Product search)

Facebook Pixel

With this plugin, you can quickly and easily integrate the Facebook Tracking Pixel as well as the server-side Conversion API into your Shopware store. This allows you to precisely measure important user interactions – the foundation for targeted and efficient social media campaigns.

Whether page views, cart actions or completed purchases – the plugin tracks all relevant events in the shop and transmits them to Facebook.

Events supported for Facebook Pixel (Client-side)

PageView (Page views)
ViewContent (Product detail page)
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
CompleteRegistration
ViewCategory
ViewManufacturer
CustomizeProduct
Search
Contact

Supported Events (Server-side via Facebook Conversion API)

PageView
ViewContent
AddToCart
InitiateCheckout
Purchase
CompleteRegistration
ViewCategory

For more information about the events, visit https://developers.facebook.com/docs/ads-for-websites/pixel-events/

Reddit Ads

With the Multitracking Pro extension, you can promote your products and offers directly on Reddit and precisely target potential customers. This extension enables the easy integration of Reddit Ads into your Shopware store, allowing you to track the performance of your campaigns in real time. Through the integration, you can target audiences based on interests and subreddits and manage your advertising more efficiently. Use Reddit’s reach and gain new customers for your shop!

Events supported for Reddit Pixel (Client-side)

PageView (Page views)
ViewContent (Product detail page)
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
CompleteRegistration
ViewCategory
ViewManufacturer
CustomizeProduct
Search
Contact
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- CompleteRegistration
- ViewCategory

Note: Server-side tracking works in detail only when the customer is logged in.

Strong in Data Protection

Data protection and GDPR compliance are important topics, especially for tracking and marketing apps. With the Multitracking Pro app, the use of the service can be implemented in a way that is as GDPR-compliant as possible. The app supports Shopware 6’s cookie consent tool, allowing users to decide whether cookies may be set or not. In addition, the app supports an opt-out link (see installation instructions) so that the user can unsubscribe from website tracking.

IMPORTANT: Despite opt-in and opt-out functionality, Biloba IT assumes no liability for data protection violations. Each site operator is responsible for their own compliance.

Do you need further customizations?

Do you want to further customize your store? Then get in touch with us! As a Shopware partner agency, we not only develop custom plugins, but also support customers from the initial idea to the store launch – from planning to programming and store hosting. Simply send us an email to support@biloba-it.de or call us at +49 711 13633800.