Multitracking Pro with Meta Pixel, Gtag & Reddit Ads

by Biloba IT

Website event tracking with gtag.js, Meta Pixel & Reddit Ads: supports Google Analytics, Google Ads and Google Remarketing - ideal for those who take online marketing seriously!

Expected release: April 2026

Compatible with:

Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Easy integration of tracking and the Conversion API in Shopware
Comprehensive event tracking for precise social media marketing
Compatible with cookie consent tools: Shopware, Usercentrics, Cookiebot, and more
Logging and control of Conversion API events
Includes a GTM template for a quick start without manual configuration. All important e-commerce events are preconfigured

Features

Easy integration of Google Tag Manager, Analytics 4, and Google Ads conversion tracking
Compatible with various consent managers such as Shopware Consent Manager, CookieBot, UserCentrics, etc.
Automatic tracking of relevant e-commerce events such as product views, cart, and checkout
Includes a GTM template for a quick start without manual configuration. All important e-commerce events are preconfigured
Support for Google Consent Mode V2 (ad_storage, analytics_storage, ad_user_data, and ad_personalization)

Option to exclude specific user groups from tracking
Integrated logging of transmitted Conversion API events
Server-side tracking via Facebook Conversion API possible
Server-side tracking via Reddit Conversion API possible

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About the Extension

Professional Event Tracking for Shopware – simple, precise, and privacy-compliant

With this extension, you can seamlessly integrate Google Tag Manager, Google Analytics 4 and Google Ads Conversion Tracking, Meta Pixel (Facebook), Facebook Conversion, Reddit Pixel and Reddit Conversion into your Shopware store – without any programming effort. Capture key e-commerce metrics such as cart values, product views, and purchases, and use this data efficiently to build and manage effective, dynamic marketing campaigns.

Google Tag Manager, Analytics 4 & Ads Tracking

The following events are supported for Google:

view_item_list: Tracks the display of product lists, categories, or product sliders.
view_item: Records visits to product detail pages.
add_to_cart: Documents adding items to the cart (including price and quantity).
remove_from_cart: Tracks removing items from the cart.
view_cart: Records calls to the cart page.
begin_checkout: Marks the start of the checkout process.
add_shipping_info: Tracks the selection of the shipping method during checkout.
add_payment_info: Records the selection of the payment method during checkout.
purchase: Transmits all relevant data upon successful purchase completion (revenue, items, taxes).
view_search_results: Documents searches within the store including the search terms used.
select_item: Tracks the targeted selection (click) of a product from a list.
page_view: Tracks general page views and passes the URL and page title to GA4 in a standards-compliant way.

Meta Pixel (Facebook)

With the plugin, you can quickly and easily integrate the Facebook Tracking Pixel as well as the server-side Conversion API into your Shopware store. This allows you to precisely measure important user interactions – the foundation for targeted and efficient social media campaigns.

Whether page views, cart actions, or completed purchases – the plugin tracks all important events in the store and transmits them to Facebook.

Events supported for Meta Pixel (Facebook) (client-side)

PageView (page views)
ViewContent (product detail page)
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
CompleteRegistration
ViewCategory
ViewManufacturer
CustomizeProduct
Search
Contact

Supported events (server-side via Facebook Conversion API)

PageView
ViewContent
AddToCart
InitiateCheckout
Purchase
CompleteRegistration
ViewCategory

More information about the events can be found at:
https://developers.facebook.com/docs/ads-for-websites/pixel-events/

Reddit Ads

With the Multitracking Pro extension, you can advertise your products and offers directly on Reddit and reach potential customers in a targeted way. This extension enables easy integration of Reddit Ads into your Shopware store so you can track your campaign performance in real time. Through the integration, you can target audiences based on interests and subreddits and manage your ads more efficiently. Leverage Reddit’s reach and win new customers for your store!

Events supported for Reddit Pixel (client-side)

PageView (page views)
ViewContent (product detail page)
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
CompleteRegistration
ViewCategory
ViewManufacturer
CustomizeProduct
Search
Contact

Note: Server-side tracking only works in detail if the customer is logged in.

Strong on privacy

Privacy and GDPR are important topics, especially when it comes to tracking and marketing apps. With the Multitracking Pro app, using the service can be implemented as GDPR-compliant as possible. The app supports Shopware 6’s cookie consent tool so the user can decide whether cookies may be set or not. In addition, the app supports an opt-out link (see installation guide) so the user can unsubscribe from website tracking.

IMPORTANT: Despite the opt-in or opt-out function, Biloba IT assumes no liability for data protection violations. Each site operator is responsible for ensuring compliance with data protection regulations.

Do you need further customizations?

Want to customize your store further? Then get in touch with us!
As a Shopware partner agency, we not only develop individual plugins but also support customers from the initial idea for the store, through planning, to programming and store hosting.

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/doku/multitracking-pro/ you will find answers to frequently asked questions.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.