SEO Professional
Description
Highlights
About the Extension
The plugin "SEO Professional" combines a large number of SEO settings and optimizations in a single plugin. It picks up where Shopware's standard functionality ends and helps you improve your ranking in search engines.
Help / Documentation
You can find detailed documentation for the plugin at:
https://de.dreischild.com/docs/seo-professional
Meta Tags
The meta fields already available in the Shopware standard are enhanced and improved by SEO Professional. For the meta title, the currently used pixel length is displayed, while the meta description and keywords show the character length. Colored bars below the meta fields provide a visual indicator of the optimal field length.
In addition to the standard Shopware meta tags, the robots tag of each category or product can also be defined individually. For all SEO settings that can be generated via the bulk generators, the information whether a bulk template is defined for that setting is displayed directly below the corresponding field.
SERP Preview
The SERP preview allows you to see, while creating the meta information, how the resulting Google search result will most likely appear.
Canonical Links
By default, the SEO path is used as the canonical link. However, in some cases it may be necessary to define a different canonical link. With SEO Professional, the canonical link can therefore be changed to another product, category, or an external URL.
Social Media
Do you want to influence how shared products and pages appear on Facebook and Twitter? With SEO Professional, you can configure the title, description, and preview image for both social media platforms.
Product and Category Bulk Generator
With the bulk generators for products and categories, you can automatically generate the meta title, meta description, URL, robots tag, and the title and description for Facebook and Twitter using templates. The templates used to generate SEO settings can be defined per category.
In addition to predefined example templates, you can create your own custom templates in the settings of each module. The template preview function allows you to test them directly during creation to ensure they work as expected.
The generation of the SEO settings mentioned above based on the stored templates happens automatically when new products or categories are created or existing ones are updated. Alternatively, the bulk generators can be started via the administration or via the Shopware CLI so that they are generated for all elements.
OpenAI Integration in the Bulk Generator (from version 6.13.0)
As an alternative to normal bulk templates, dynamic OpenAI prompts can be created in the bulk generator, which then generate the actual SEO content. The standard bulk template functions such as variables, loops, and conditions can also be used to generate the OpenAI prompts.
Rich Snippets (JSON-LD)
In the Shopware standard, rich snippets are output via so-called microdata in the source code. With SEO Professional, you can remove these microdata and instead use the JSON-LD rich snippets recommended by Google.
In addition to the standard Shopware fields, additional rich snippet fields are supported and can be configured within this module. For these fields, you can define default values and the desired default behavior in the administration.
The module also allows the output of variant attributes, enabling variant information to be included in a structured format within the rich snippets. In addition, product properties such as size, width, or height can be output as structured data.
Besides product information, the module also supports the output of organization data (Organization), allowing key company information to be provided in a structured format.
Furthermore, merchant return policies can be defined both for individual products and globally for the organization. This allows return policies to be clearly specified in structured data in a way that is compliant with search engine requirements.
If you need different values for specific products, you can define individual rich snippet values directly in the product details. For example, you can set a custom product condition or a specific SKU value for a particular product.
301 and 302 URL Redirects
Using 301 and 302 URL redirects, you can configure URL redirects directly in the administration. A URL can be redirected to another URL, a product, or a category.
For example, products can also be redirected to other products in order to define a successor product.
The HTTP status code allows you to define whether the redirect is permanent (301) or temporary (302).
In the product and category details, you can also directly see whether a redirect has been configured for the respective product or category. If no redirect exists yet, you can create a new redirect from there.
Redirects can be imported and exported via CSV files.
Sitemap (from version 6.11.5)
Using the sitemap configuration of the entities, you can define which products and categories should appear in the sitemap and which should not. You can also determine the priority value for each entity.
Robots.txt (from version 6.11.8)
You can define the content of your robots.txt file directly in the administration and, if required, configure it individually for each sales channel. The link to the sitemap can be inserted automatically. If a robots.txt already exists in the file system, it will be preferred.
Media Bulk Generator (available as an in-app purchase from version 6.14.7)
The Media Bulk Generator enables the automatic creation of alt texts and titles for media files based on bulk templates. Using OpenAI templates, images are analyzed by artificial intelligence and combined with relevant product, category, manufacturer, and property data to generate optimized metadata.
Current Plugin Status and Future Development
SEO Professional is continuously being developed. Do you have a feature request that is not yet implemented? Then send it to us at sales@dreischild.com. We will be happy to create a feature request ticket for it.
Important information regarding the use of OpenAI:
Using OpenAI may incur additional costs, which are not included in the subscription price of SEO Professional. The costs depend on the number of requests and the models used. Further information about pricing can be found on the OpenAI website.
Disclaimer:
We always develop, test, and support our plugins against the Shopware standard. This means that compatibility with other Shopware plugins used in the same system must be tested and ensured by the shop operator or their agency.
Details
- Available: English, German
- Latest update: 11 March 2026
- Publication date: 30 March 2020
- Version: 6.15.34
- Category: SEO Optimization
Resources
Reviews (26)
Alles Bestens
Perfektes SEO Plugin - schneller Support!
Fehler wurden innerhalb eines halben Tages behoben - der Support ist schnell und super!
Five Stars!
funktioniert wie beschrieben
Kein Support
Auf Supportanfragen wurde selbst nach 2 Wochen nicht reagiert.
Nachtrag: Es wurde inzwischen auf die Anfrage reagiert, wie ja auch in der Antwort des Herstellers erkennbar ist. Habe entsprechend die Wertung angepasst.
Super Tool, extrem guter Support
Guter Support
About the Extension Partner
Dreischild GmbH
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.5
- Partner since: 2014
- Extensions: 38
Support
- Based in: Luxembourg
- Speaks: German, English
- Response time: Very quickly