Automated campaign management + data feed management

Preview: Automated campaign management + data feed management

Self-hosted

Support

Support by: emarketing
Support languages:

Details

Order number: easym93787370712f
Extension Partner: emarketing
Version: 6.2.0
Last update: 4 May 2024
Language support:
Self-hosted compatibility:

6.3.0.0 – 6.3.0.2

6.3.1.0 – 6.3.1.1

6.3.2.0 – 6.3.2.1

6.3.3.0 – 6.3.3.1

6.3.4.0 – 6.3.4.1

6.3.5.0 – 6.3.5.4

6.4.0.0

6.4.1.0 – 6.4.1.2

6.4.2.0 – 6.4.2.1

6.4.3.0 – 6.4.3.1

6.4.4.0 – 6.4.4.1

6.4.5.0 – 6.4.5.1

6.4.6.0 – 6.4.6.1

6.4.7.0

6.4.8.0 – 6.4.8.2

6.4.9.0

6.4.10.0 – 6.4.10.1

6.4.11.0 – 6.4.11.1

6.4.12.0

6.4.13.0

6.4.14.0

6.4.15.0 – 6.4.15.2

6.4.16.0 – 6.4.16.1

6.4.17.0 – 6.4.17.2

6.4.18.0 – 6.4.18.1

6.4.19.0

6.4.20.0 – 6.4.20.2

6.5.0.0

6.5.1.0 – 6.5.1.1

6.5.2.0 – 6.5.2.1

6.5.3.0 – 6.5.3.3

6.5.4.0 – 6.5.4.1

6.5.5.0 – 6.5.5.2

6.5.6.0 – 6.5.6.1

6.5.7.0 – 6.5.7.4

6.5.8.0 – 6.5.8.9

6.6.0.0

6.6.0.2 – 6.6.0.3

6.6.1.0 – 6.6.1.2

We provide the plugin free of charge. To get full access to our software solution a... more

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Product information

Highlights

Automatic generation & update of the product data feed for the platforms Google Shopping, Google Remarketing, Facebook & Instagram Ads, optional: use of an already existing product data feed.
Automatic generation and installation of conversion tracking & remarketing / retargeting tags for Google (Google Ads Conversion Tracking) and Facebook & Instagram (Facebook Pixel) incl. collection of shopping cart values
Easy campaign creation on Google Shopping and Facebook & Instagram, continuous, automatic optimization
Price comparison data of competitors on Google Shopping and Amazon for automated campaign control and dynamic repricing
Smart product groups (Smart Filter) for full control over Google Smart Shopping & Facebook/Instagram campaigns

Features

Product data feed generation & updating
Conversion tracking incl. shopping cart values, retargeting/remarketing tags
Informative dashboards with all important information on product and performance data
Campaign creation for Google Shopping & Facebook & Instagram without expert knowledge
Continuous, automatic optimization to maximize sales

Description

We provide the plugin free of charge. To get full access to our software solution a subscription from 269,00 € is required.

emarketing AG is Google Premium Partner, Google Growth Partner as well as Microsoft Elite Partner and active in the field of online marketing for ecommerce stores since 2013.

Through the emarketing cloud platform, online merchants promote their products quickly and easily on Google Shopping, Microsoft Advertising and/or Meta including automated data feed management, price comparison data as well as conversion tracking.

Our system is modular, so you can choose the tools that suit you best from these categories.

In the emarketing account, for example, Google PMax campaigns, Microsoft Ads campaigns and campaigns on Facebook & Instagram (retargeting, lookalike, cross & upselling) can be set up quickly and easily. All campaigns are automatically and continuously optimized to achieve the best possible sales. The emarketing dashboard also provides detailed information on all product and performance data.

Furthermore, the emarketing plugin takes care of all technical tasks, such as creating and updating the product data feed and installing conversion tracking for Google Ads, Microsoft Ads and Facebook & Instagram.

The emarketing price comparison shows the competitor prices on Google Shopping for your own product range and names the cheapest competitor in each case. The results of this price comparison can be used to optimize the product selection for campaigns so that, for example, only products that can be offered at a competitive price are advertised.

In addition, emarketing offers Dynamic Repricing, which automatically adjusts prices based on various strategies.

If you have any further questions, please contact us directly:

sales@emarketing.com

+49 (0) 89/189 465 60

https://emarketing.com

Repricing:

https://store.shopware.com/easym85339619033f/emarketing-dynamic-repricing.html

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Configuration manual

After installing and activating the plugin via the Shopware Community Store, the plugin creates an entry named "emarketing" in the main navigation on the left.

Afterwards, you must either create a new account with emarketing,

or connect your existing emarketing account with the emarketing plugin.

If you do not have an account with emarketing yet:

Open the emarketing plugin in the Shopware backend via the menu bar on the left by clicking on the emarketing entry.

Click Sign up in the plugin, you will be redirected to the emarketing login page. Enter an email address to create your emarketing account, you will be logged in automatically.

In the emarketing account, click Link Google now and follow the instructions to give emarketing access to your Google Ads and Merchant Center. The emarketing plugin can only be used after you have successfully connected to Google Ads and Merchant Center.