Premium products PRO
Description
Highlights
About the Extension
Offer your customers premium products to increase the basket value and increase customer loyalty. With our app you can easily select products that the customer can get for free. With the free products, you can give your customers a treat and benefit from increased customer loyalty at the same time!
Besides premiums for the cart value, you can also offer free extras for specific items, for example a free mug with every coffee bought, or one extra for every €30 spent in a certain category. These item extras depend on the quantity or the item total of the bought trigger products or categories. Variants and subcategories are included automatically. Item extras are granted in addition to cart value premiums and are not offset against them. On the product detail page, customers see right away which free extras come with the product. On the premiums page and in the offcanvas cart, they see how many matching items are still missing.
In the app configuration, you can define whether your customers can select the premium directly in the Offcanvas shopping cart and/or on an individually designed premium page. You can also define the maximum number of premium per order.
The premiums can either be selected by the customer or optionally be added to the shopping cart automatically. You set the quantity yourself. It follows the cart value or the bought trigger items until the customer changes it. If the customer removes an automatically added premium, it is not added again. You can specify which option applies in the premium settings.
Do you want to exclude certain categories from the cart value of cart value premiums or only include certain categories? Then you can implement this through a rule (ATTENTION: The rule only considers cart item related conditions).
The productNumber payload value can optionally be adjusted in the configuration. This value can be read by the merchandise management system and used to link the product to this article number. This allows statistics to be generated, for example, to calculate how high the discount was that was given for premiums.
For headless and PWA shops, the Store API route /store-api/lenz-premium lists the available premiums, including the quantity the customer can currently get.
Statistics
In addition to the general settings for each reward, the ‘Statistics’ tab provides an at-a-glance view of the key metrics for the reward. These metrics show how often the reward has been selected and in how many orders. They also display the shopping basket value as a total and an average (both gross and net), as well as the shopping basket value given away and the shopping basket uplift.
Furthermore, historical data can be displayed graphically. Select any time period and the desired data source (selected items, orders with this reward, gross basket value, net basket value or value of items given away). The values can be summarised by day, week or month.
Your settings for each premium:
Base data
- Active: Yes / No
- Name: Name of the premium
- Product: Which product can the customer get as a free premium product?
Condition (Premium type: Cart value premium)
- Premium type: Select the type of reward you want. Cart value premiums are based on the value of your trolley. Item extra are based on the qualifying items purchased and are in addition to Cart value premiums; they are not deducted from them.
- Cart value per step: The cart value the customer has to reach to get the premium. It is compared with the cart value in the customer's currency, without conversion.
- Premiums per step: How many units of the premium the customer gets for every step reached, e.g. 2 units per €50 cart value.
Condition (Premium type: Item extra)
- Premium type: Select the type of reward you want. Cart value premiums are based on the value of your trolley. Item extra are based on the qualifying items purchased and are in addition to Cart value premiums; they are not deducted from them.
- Trigger items bought per step (Item extra by quantity): How many trigger items the customer has to buy to get the premium
- Item total of trigger items per step (Item extra by item total): The item total of the trigger items the customer has to reach to get the premium.
- Premiums per step: How many units of the premium the customer gets for every step reached, e.g. 2 units per €50 cart value.
- Trigger products: Which products grant the extra? A parent product includes its variants.
- Trigger categories: Which categories grant the extra? Subcategories are included automatically.
- Share quota with other premiums: the premium shares the bought trigger items with other item extras that have this option on. Example: mug and spoon per coffee item; 2 coffee items give 2 units in total to choose from. Off: the premium gets the full quantity on top, i.e. 2 mugs and 2 spoons.
Restrictions
- Sales Channels: In which sales channels the premium is active?
- Rule: Which rule (Rule Builder) needs to fit for the user to see this premium?
- Max. per order: How many units of this premium the customer can select per order.
- Limit per customer: Activate this option to set a limit across all orders of a customer.
- Max. per customer (across all orders): How many units of this premium a customer can get in total across all orders.
Auto add to cart (Premium type: Cart value premium)
- Add to cart automatically: Activate this option if the premium should be added to the cart automatically.
- Quantity when added automatically: The quantity that is added to the cart automatically, at most what the limits of the premium allow. The quantity follows the cart value until the customer changes it. For item extras, it follows the bought trigger items.
- Priority: Premiums with a higher priority are added first.
Auto add to cart (Premium type: Item extra)
- Add to cart automatically: Activate this option if the premium should be added to the cart automatically.
- Priority: Premiums with a higher priority are added first.
App options
Premiums Settings
- Show link to premiums in offcanvas cart: You can choose whether to display a link in the off-canvas shopping basket that takes you directly to the page where you can select your premium.
- Show premiums in offcanvas cart: Decide whether the relevant bonus should be displayed directly in the Offcanvas shopping basket so that the customer can select it there.
- Combine premium items with main item after order?
- Cart value for cart value premiums: Specify how the cart value for cart value premiums is calculated: including shipping costs, excluding shipping costs, or via a rule. Item extras are not affected by this setting.
- Maximum premiums selectable per order (0 for unlimited): Set the total number of premiums a customer may choose per order. The limit applies to all premium types together.
- Rule for the cart value of cart value premiums: Only used when the cart value above is set to "Rule": then only the cart items matching this rule count. ATTENTION: The rule only considers cart item related conditions.
- Alternative premiums page URL: Here you can enter the URL to your customised reward category. This will then be used instead of the standard page.
- Quantity selection for premiums: Select whether the +/- buttons or the shopping basket button should be used for selecting quantities.
- Premium name mode: Specify which name should be displayed for the premium in the shop. You have the choice between the name of the premium or the product name.
Expert settings
- Optional: Product number for type lenzpremium in payload: Define a custom product number via the payload, for example, to be passed to your stock management system. In the standard system, the product number of the reward product is passed.
- Optional: Product number for type lenzpremium-discount in payload: Define a custom product number via the payload, for example, to be passed to your stock management system.
Examples for the rule builder:
- Limit customer group: Only selected customer groups will be shown the premium.
- Geographically limit: Only customers from a certain billing country are shown the premiums, for example only customers from Germany.
- Limit day of the week: The premium should only be displayed on a certain weekday, for example to push a weekday with low sales.
- Narrow down the category: The premium is only displayed for products in a certain category, for example to specifically promote T-shirts.
- Limit period: The premium should only be displayed for a certain period of time.
Further information
General
Our extensions are based on standard functions of Shopware 6 (Community Edition) and the standard responsive theme. Individual or heavily customised themes cannot be taken into account during development. In such cases, adjustments may be necessary to ensure full compatibility.
Compatibility
Our extensions are generally compatible with each other. If functions are mutually exclusive or overlap, we explicitly point this out in the extension description.
We guarantee compatibility with the Community Edition and the standard theme. If you encounter any difficulties, we will of course be happy to assist you. We cannot guarantee compatibility with third-party extensions or Shopware Premium extensions.
Support
Our support team is happy to help! Please submit your support request via your Shopware account.
Please check the following in advance:
- Latest version of the extension installed
- Valid rental licence
- Error also occurs in the standard theme
- Third-party extensions are deactivated
- No custom code modifications to the extension
For the analysis, we require:
- Unrestricted admin access
- Additional SSH or database access, if necessary
Important: You are responsible for setting up and removing access. We also recommend a staging or development environment for support.
If it is determined that the cause is not related to our extension (e.g. theme customisations, third-party plugins or server configuration), further analysis will be carried out at a charge after prior consultation.
Trial version
When you rent for the first time, you can test our extension free of charge for 30 days. Use the trial period to check out all the features at your leisure. If you have any questions, our support team will be happy to assist you at any time.
Customisations
Do you need a custom extension or customisation? We are happy to help:
- info@lenz-ebusiness.de – with a brief description of your requirements
- Or book an appointment directly at: https://lenz-ebusiness.de/kontakt/
Features
We always develop new features and extensions based on the latest Shopware version. All functions described always refer to the latest version of the respective extension.
Disclaimer
Our extensions are carefully developed and regularly updated. Nevertheless, we cannot guarantee error-free operation at all times, as shop configurations, server environments or third-party extensions can have individual influences.
We are not liable for damages unless they are due to intentional or grossly negligent behaviour on our part. Please always check the system requirements and compatibility in your shop environment before updating.
Transparency
Open and transparent communication is important to us. Your feedback helps us to continuously improve our extensions.
If you are satisfied, we would appreciate a positive review – it helps us and other shop operators alike.
You can find more information about our extensions in our documentation: https://docs.lenz-ebusiness.de/
Details
- Available: English, German
- Latest update: 9 October 2026
- Publication date: 10 September 2020
- Version: 7.0.9
- Category: Loyality & Rewards
Resources
Reviews (4)
Geniale Erweiterung für mehr Kundenbindung und höhere Warenkorbwerte
Was uns besonders begeistert: die nahtlose Integration in den Offcanvas-Warenkorb sowie die Möglichkeit, eine vollständig individuell gestaltete Prämienseite per Erlebniswelten aufzubauen. Kunden sehen sofort, wie viel ihnen noch bis zur nächsten Prämie fehlt – das motiviert spürbar zum Weiterkaufen.
Der Support des LENZ-Teams ist wie gewohnt reaktionsschnell und kompetent. Feature-Wünsche werden ernst genommen und finden den Weg in zukünftige Versionen.
Top Prämien-Plugin mit Rule Builder Anbindung
Prämienartikel PRO war für unsere Anforderungen das beste Prämien-Plugin. Besonders gut finde ich, dass es eine Seite zur Prämien-Auswahl gibt, auf der der angerechnete Warenkorb-Wert ausgegeben wird, also der Wert ohne unsere ausgeschlossenen Marken. Das erhöht die Usability für den Kunden enorm im Vergleich zu unserer Shopware 5 Lösung. Die Prämien-Seite konnte ich über die Erlebniswelten individuell anpassen.
Ist der benötigte Wert noch nicht erreicht wird angezeigt, wieviel € noch benötigt werden um die Prämie "freizuschalten". Da dies in den anderen Bewertungen als Verbesserungsvorschlag angeführt wurde ein kleiner Tipp: Dazu muss man die Rule in den Plugin-Einstellungen einstellen, aber NICHT bei der Prämie selbst.
Der Support ist auch top. Wir hatten noch ein kleines Problem bei der Übertragung zum ERP, da wurde mir schnell geholfen.
Empfehlung
Ich als Käufer vermisse auf der Prämien-Auswahlseite einen Butten, mit dem ich zurück zum Warenkorb komme. Der wäre noch toll!
da ist noch Luft nach oben
1.) auf der Prämienseite sollten alle Prämien angezeigt werden, auch die wo der Warenkorbwert noch nicht erreicht ist, jedoch sollten die deaktiviert angezeigt werden und zB. ab 50€ und es fehlen noch 4,75€
2.) es werden deaktivierte Produkte auf der Prämienseite angezeigt, angezeigt, jedoch können die "nicht gefunden werden" hier sollten diese erst gar nicht angezeigt werden können
3.) Wünschenswert wäre es, wenn man Artikel wie zB. Süssigkeiten als Prämienartikel anlegen kann, diese jedoch nicht im Shop gekauft werden können. Hier wäre es gut wenn der Artikel im Shop deaktiviert ist, aber wo man direkt beim Prämienartikel ein Flag setzen kann, mit zB. Sonderartikel oder so und er dann angezeigt wird und auch ausgewählt werden kann.
4.) Mann muss jede einzelne Variante als Prämie anlegen, statt das man die Variante mit auswählen kann // bitte so machen wie ihr es in Shopware 5 gelöst hattet
Sonst würde ich das PlugIn weiter empfehlen.
About the Extension Partner
LENZ eBusiness GmbH
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2014
- Extensions: 94
- Certifications: 3
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly