Microsoft Clarity Tracking Integration - Privacy-First Analytics & Heatmaps

About the Extension

Transform Your E-commerce Analytics with Microsoft Clarity

Unlock powerful user behavior insights for your Shopware 6 store with our comprehensive Microsoft Clarity integration. This plugin seamlessly combines advanced analytics capabilities with strict GDPR compliance, giving you the tools to understand your customers while respecting their privacy.

? Key Features

• Complete GDPR Compliance: Automatic cookie consent integration with Shopware's built-in cookie management
• Advanced User Tracking: Session recordings, heatmaps, and click analytics powered by Microsoft Clarity
• E-commerce Optimization: Specialized tracking for product views, searches, cart actions, and purchase events
• Privacy-First Approach: Two loading modes - immediate script loading or consent-based loading for maximum privacy
• User Identification: Optional customer identification for enhanced tracking (with proper consent)
• Easy Setup: Simple configuration through Shopware Administration with guided dashboard setup

? Analytics Capabilities

• Session Recordings: Watch how real users interact with your store
• Heatmaps: Visualize click, scroll, and attention patterns
• E-commerce Events: Track product views, searches, cart additions, and purchases
• Performance Insights: Identify pain points and optimization opportunities
• Mobile Analytics: Comprehensive tracking across all devices

? Privacy & Compliance

• Cookie Consent Integration: Seamlessly works with Shopware's cookie consent system
• GDPR Compliant: Built with European privacy regulations in mind
• Flexible Privacy Options: Choose between immediate loading or strict consent-based tracking
• Data Control: All data is processed by Microsoft Clarity according to their privacy policies
• Transparent Setup: Clear dashboard configuration instructions for optimal privacy settings

⚙️ Technical Features

• Easy Installation: One-click installation through Shopware Administration
• Automatic Integration: Works with existing cookie consent without additional configuration
• Performance Optimized: Asynchronous loading with minimal impact on page speed
• Error Handling: Robust error handling and graceful degradation
• Multi-language Support: German and English administration interface

? Perfect For

• Online retailers seeking deeper customer insights
• Stores wanting to optimize conversion rates
• Businesses requiring GDPR-compliant analytics
• Merchants looking to improve user experience
• E-commerce sites needing detailed behavioral data

Setup & Configuration

1. Install the plugin through Shopware Administration
2. Enter your Microsoft Clarity Project ID
3. Configure privacy settings according to your needs
4. Follow the guided setup for optimal Microsoft Clarity dashboard configuration
5. Start collecting valuable user insights immediately

Transform your customer understanding while maintaining the highest privacy standards. Get started with Microsoft Clarity for Shopware today!