Umami Analytics Tracking

About the Extension

Umami Analytics Tracking Plugin for Shopware 6

With the Umami Analytics Tracking Plugin, you can integrate a privacy-friendly and powerful alternative to Google Analytics directly into your Shopware 6 store.

Umami is a modern open-source solution for web analytics that provides all the essential statistics – without cookies and without interfering with your customers' privacy. This way, you meet the highest requirements for data protection and GDPR compliance without missing out on valuable insights into visitor behavior.

Advantages over Google Analytics

• Privacy-friendly: Umami does not require cookies and only collects anonymous data.
• GDPR-compliant: Perfect for stores that value privacy and transparency.
• Easy integration: Quick installation and automatic embedding into Shopware 6.
• Real-time statistics: Instantly see what is happening in your shop.
• Clear dashboards: Visitor numbers, page views, referrers, campaigns, and more.
• Lightweight & fast: No slowdown of your shop caused by unnecessary scripts.
• Open source: No license costs, full control over your data.

Flexible Deployment

• Self-host for free: With your own Umami instance, you can run the software on your own server without additional license costs and keep full control of all your data.
• Umami Cloud: Use the hosted cloud solution from Umami for a particularly simple and maintenance-free integration.

Features (excerpt from Umami)

• View real-time data on visitors and page views
• Analyze bounce rate
• Identify traffic sources and referrers
• Gain insights into visitor locations, devices, and languages
• Track custom events with small template adjustments
• Collaborate in teams with shared dashboards
• Continue using your existing UTM tracking
• Apply filters, compare time periods, and create simple reports

Data Protection & Privacy

• Privacy by default: Umami is private by design and helps you comply with current data protection laws.
• GDPR & CCPA compliant: Umami never collects personal data from your visitors and is fully compliant with GDPR and CCPA.
• Data anonymization: All visitor data is anonymized to protect your users' privacy.
• No cookies: Umami uses no cookies – eliminating the need for annoying cookie banners.
• Data ownership: With Umami, your data always remains under your control. You can self-host the software or export your data from the Umami Cloud.

With this plugin, you take Shopware Analytics to the next level – clear, transparent, privacy-friendly, and independent from Google.