FAQ Professional
Description
Highlights
About the Extension
Shopware 6 comes with no module of its own for frequently asked questions. Answers therefore end up in a product’s description text or in a shopping experience built specifically for them. Whatever finds no place there is answered by support, one enquiry at a time. FAQ Professional manages questions and answers centrally and shows them at the point where the question arises. In the administration you see which of them get read.
Assignment: by tag, category or product
You group your questions into FAQ groups. There are two routes for assigning these groups to the pages of your shop. Via tags you reach products, categories, product variants, landing pages and shipping methods; a tag applies to everything carrying it. In addition, a group can be assigned directly to a single category page or a single product, with no tag involved. Subcategories do not inherit this direct assignment – to reach a whole category branch, keep using a tag.
A dedicated switch releases a group or a single question for all sales channels, including channels you create later. Switch it off again and your previous selection applies unchanged.
Display in the shop
Where an FAQ group appears is set on the group itself: as a tab on the product page, as a CMS block in a shopping experience, or as an FAQ element in a single column, in the right half of a two-column layout for instance. Category pages show assigned groups even without a CMS block; an existing block takes precedence. In the final step of the checkout, questions can be tied to the selected shipping method, current delivery notices for example.
Where the same question sits in two places on one page, it is still output only once, visibly as well as in the markup for search engines. In the shopping experience editor, a preview based on a sample product or category shows which groups and questions will actually appear.
FAQs in the shop search
If you wish, matching questions appear in the search suggestions and on the search results page. The position is freely selectable: above, below or beside the products. Anyone who does not want the suggestions can switch them off. Where you maintain a dedicated FAQ page, the hits link there and open the matching question automatically.
Where Elasticsearch or OpenSearch is in use, the plugin uses the existing instance. Without one, the search runs over the database as before.
Figures instead of guesswork
A dedicated dashboard in the administration shows which questions are actually being read: four key figures with a trend over recent days, the most-clicked questions, a comparison between the groups and a list of the questions nobody has opened since recording began. A further evaluation breaks the views down by language and domain. All of it can be filtered by sales channel and language.
The list of unread questions is the most revealing of these. A question nobody opens is either hard to find, awkwardly worded or simply not being asked. Repeated views of the same question by the same visitor count only once within a configurable cooldown.
Customers rate the answers
Below every answer sits the question of whether it helped; one click on Yes or No is enough. The evaluation shows satisfaction per question and over time, and names the answers most often marked as unhelpful. In the question list the figure appears as a column of its own, colour-coded.
Composing answers
Answers and group descriptions are maintained in an editor that goes beyond simple formatting: images, videos from YouTube and Vimeo, quotes, callout boxes and tables. A slash opens a command menu that narrows with every further character.
The question itself is a plain text field. A question needs no formatting, and a link in that position would make the expand control unusable for screen readers.
Links to individual questions
Every question can be linked individually, and the address is readable: instead of a chain of identifiers it carries the group name and the question in short form. A copy button behind the question puts the link on the clipboard – useful for sending a customer the one relevant answer by email instead of pointing them at the FAQ page.
Every question additionally keeps an unchanging anchor. Links you sent out months ago therefore keep working.
Machine-readable for search engines and AI assistants
Questions and answers are marked up as schema.org FAQPage, exactly once per page and limited to what is actually visible on that page. Added to this are two endpoints following the llmstxt.org standard: /llms.txt holds an index carrying one section per group and linking every question directly to its place, while /llms-full.txt holds the full collection with all answers.
For context: Google has not shown FAQ rich results in its search results since May 2026. The markup nevertheless remains the basis for crawlers and AI-based services reading your answers correctly. Whether any particular service picks them up is that service’s decision.
Multilingual
Questions and answers are maintained per language. If a translation is missing, the plugin can show the default language instead of omitting the question. The administration list marks which translations are still missing, per language.
Accessibility
The FAQ accordion can be operated with the keyboard and with a screen reader. The keyboard focus is visible, and links inside a question are rendered as text so that the expand control stays operable. Both points concern levels A and AA of WCAG 2.2. The statement refers to the FAQ accordion; whether your shop as a whole meets the requirements depends on the theme, the content and the other extensions.
Adjusting the appearance
Icon type and icon position, separators and their colour, bold or regular group headings, and the colour and duration of the highlight when a question is opened from a direct link can all be set. The settings apply globally or per sales channel.
Setup
Installation and updates run through Extensions > My extensions in the Shopware administration. After that you create an FAQ group, assign it a sales channel and a target, and enter the questions. The plugin settings all come with defaults; to get started you need change nothing there. Individual appearance settings take effect through the theme and become visible after the next compilation.
Existing questions and groups can be imported from CSV, provided the file matches the format of the export generated beforehand. How long the click log is kept is up to you: twelve months, twenty-four months or indefinitely. The setting is on indefinitely out of the box; a daily task then prunes on its own.
On uninstalling, you decide what happens to your data. With the option to keep user data, all tables remain in place; without it, tables, scheduled tasks and all plugin settings are removed.
Documentation: FAQ Professional
Details
- Available: English, German
- Latest update: 2 September 2026
- Publication date: 13 November 2025
- Version: 6.7.7
- Category: Special features
Resources
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About the Extension Partner
SYNERGY NETWORKS GmbH
Partner Status
-
Shopware
Bronze Partner -
Shopware
Extension Partner
Details
- Ø-Rating: 4.8
- Partner since: 2014
- Extensions: 20
- Certifications: 14
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly