Meta Pixel & Conversion API Integration

by ACRIS E-Commerce GmbH

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Easy integration of Meta Pixel and the Conversion API for reliable tracking of shop events and optimisation of marketing campaigns through server-side and browser-side tracking.

Annually €4.95* /month €99.00 * €59.40* /year after first year €99.00* /year Promotion valid until 31 December 2026 23:59 50% discount This is the combination of a 33.33% promotional discount and a 16.67% annual discount.

Monthly €9.90* /month Cancelable monthly

Compatible with:

6.6.0.0 - 6.7.10.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy integration of Meta Pixel and Conversion API
Automatic tracking of key shop events
Combined server-side and browser-side tracking
Debugging and testing functions for easy setup

Features

Integration of the Meta Pixel via Pixel ID directly in the admin panel
Server-side tracking via the Meta Conversion API
Parallel client and server tracking for higher data quality
Automatic tracking of standard events (e.g. PageView, AddToCart, Purchase)
Transmission of relevant shop data such as product, shopping basket and orders

Combination of client and server tracking for higher data quality
Debug mode for checking event transmission

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About the Extension

Purpose of the plugin

This plugin enables simple and centralised integration of the Meta Pixel and the Meta Conversion API directly within the Shopware admin panel. This allows important shop events to be reliably tracked and used for analysis and marketing purposes.

Automatic tracking of shop events
Relevant events such as page views, product views, shopping basket interactions and orders are automatically recorded and sent to Meta. This enables precise analysis of user behaviour and the optimisation of campaigns.

Combination of Pixel and Conversion API
By combining browser-side tracking (Meta Pixel) and server-side tracking (Conversion API), significantly higher data quality is achieved. Events can be recorded more reliably, even when tracking is restricted by browsers or ad blockers.

Easy configuration and testing options
Set-up is carried out directly in the admin area by entering the Meta Pixel ID and the access token for the Conversion API. Debugging and testing functions are also available to verify that data is being transmitted correctly.

This extension is highlighted as part of the Premium Partner Program and can therefore be displayed with priority in the store.

Details

Available: English, German
Latest update: 11 June 2026
Publication date: 18 June 2026
Version: 2.2.1
Category: Tracking

Resources

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About the Extension Partner

ACRIS E-Commerce GmbH

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2015
Extensions: 199
Certifications: 7

Support

Based in: Austria
Speaks: German, English
Response time: Very quickly

Shopware 6 certified