Arboro UTM Tracking & Google Ads Conversions
Description
Highlights
Features
About the Extension
With the Arboro UTM Tracking Plugin, you can optimize your marketing analytics and attribution in Shopware. The plugin automatically captures all common UTM parameters as well as Google Ads click IDs (GCLID, WBRAID, GBRAID) directly during the customer’s first visit.
Thanks to the "first touch" attribution approach, the original campaign data remains stored for up to 90 days, even if the customer later returns to the shop through a different traffic source. This enables precise attribution of conversions to your initial marketing activities.
The collected data is clearly stored within custom fields for both orders and customer profiles. For seamless integration with your Google Ads account, the plugin provides automated exports specifically prepared for Google Offline Conversions. This helps bridge the gap between ad clicks and actual purchases.
Details
- Available: English, German
- Latest update: 24 July 2026
- Publication date: 10 August 2026
- Version: 2.0.0
- Category: Conversion Optimization
Resources
Reviews (0)
About the Extension Partner
arboro GmbH
Partner Status
-
Shopware
Gold Partner -
Shopware
Extension Partner
Details
- Ø-Rating: 4.5
- Partner since: 2014
- Extensions: 10
- Certifications: 10
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly