Microsoft Clarity Integration Pro – Heatmaps, Recordings & Consent
Description
Highlights
About the Extension
Microsoft Clarity Integration Pro plugs Microsoft's free analytics tool into your Shopware store the right way — with full cookie consent integration, custom tags and GDPR-friendly checkout field masking.
Microsoft Clarity delivers session recordings, heatmaps and user insights for free, with no sampling. This plugin takes care of the Shopware side — so tracking only loads once the customer has opted in.
What you get
- Session recordings — watch real visitors navigate your shop, see where they get stuck and where they drop off
- Heatmaps — click, scroll and area heatmaps on every page of your store
- Insights & Smart Events — Clarity automatically flags unusual behaviour (rage clicks, dead clicks, fast backtracking)
- Custom tags — enrich Clarity with context such as sales channel, language or customer group
Feature overview
- GDPR-compliant: Clarity only loads after the customer opts in via the Shopware Cookie Manager
- Cookie group selectable: statistics, marketing or comfort — fits your cookie policy
- Automatic custom tags: one toggle each for sales channel, language and customer group
- User identify (optional): logged-in customers can be identified as a SHA256 hash — no raw PII ever reaches Microsoft
- Purchase event (optional): a purchase event is sent to Clarity on the finish page
- Checkout masking: checkout form fields are automatically masked and hidden from Clarity
- Consent revocation is honoured: if the customer later withdraws consent, recording stops immediately
- Multilingual: German and English admin UI
- Hardened: project-id validation and XSS-safe embedding
Who is this plugin for?
- Shop owners who finally want to see what really happens in their store
- UX and conversion experts who need heatmaps and recordings for A/B testing
- Agencies looking for a clean, GDPR-compliant Clarity setup for their customers
- Anyone who loves Microsoft Clarity but doesn't want to wire up consent and PII handling by hand
Why this plugin?
Microsoft Clarity is free — but shipping a properly GDPR-compliant setup is not: consent, field masking, identify hashing, custom tags. This plugin gives you all of that out of the box, while staying strictly on Clarity's official API — no custom tracking paths, no third-party data detours.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.
Details
- Available: English, German, Dutch, Italian, French, Armenian, Bosnian, Bulgarian, Czech, Danish, Finnish, Greek, Hindi, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish, Vietnamese
- Latest update: 1 June 2026
- Publication date: 8 June 2026
- Version: 1.0.0
- Category: Tracking
Resources
Reviews (0)
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 65
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly