Meta Pixel / Facebook Pixel Event Tracking - Cloud
Description
Highlights
About the Extension
With this plugin, you can quickly and easily integrate the Meta / Facebook Tracking Pixel into your Shopware store. This allows you to accurately measure important user interactions—the foundation for targeted and efficient social media campaigns.
Whether page views, cart actions, or completed purchases—the plugin tracks all key events in the store and transmits them to Facebook.
Supported Events (Client-side)
- PageView (page views)
- ViewContent (product detail page)
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- CompleteRegistration
- ViewCategory
- ViewManufacturer
- CustomizeProduct
- Search
- Contact
You can find more information about the events directly at Facebook:
https://developers.facebook.com/docs/ads-for-websites/pixel-events/
Data Protection & GDPR
The app supports the Shopware cookie consent tool as well as third-party providers such as Usercentrics and Cookiebot. In addition, there is an opt-out function that allows customers to disable tracking.
Important: Despite integrated data protection features, Biloba IT assumes no legal responsibility for data protection violations. Compliance with the GDPR is the responsibility of the website operator.
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/facebook-pixel/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 5 February 2026
- Publication date: 6 September 2023
- Version: 4.0.0
- Category: Tracking
Resources
Reviews (0)
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 64
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly