Pinterest Tag & Conversions API (CAPI)
Description
Highlights
About the Extension
Pinterest Tag & Conversions API (CAPI) for Shopware
Reach your audience on Pinterest and measure your campaigns precisely. This extension cleanly integrates the Pinterest Tag into your storefront and additionally reports all relevant shop events server-side via the Pinterest Conversions API (CAPI v5) - privacy-compliant and only after cookie consent has been given.
Client-side tag plus server-side Conversions API
Browser-side tracking alone increasingly loses conversions due to ad blockers and browser restrictions. This extension therefore combines both paths:
- Pinterest Tag in the browser for classic tracking
- Conversions API (CAPI) for server-side transmission directly from your shop to Pinterest
- Deduplication via a shared event ID, so every event is counted only once
This gives you significantly higher data quality and more stable conversion measurement.
Tracked events
The key steps along the buying journey are detected automatically and reported to Pinterest:
- page_visit - every storefront page view (client-side)
- view_category - category and listing pages (client-side)
- search - search result pages (client-side)
- add_to_cart - item added to the cart (server-side only)
- checkout - completed order with revenue, currency and items (client- and server-side, deduplicated)
- lead - successful contact form submission (optional, client-side)
In addition, you can define custom events per page/route via the configuration, without any code changes.
Enhanced match for higher match rates
Optionally, the extension passes a hashed e-mail address to the Conversions API. Hashing is performed using SHA-256 before the data leaves your shop. This helps Pinterest attribute conversions to the right users more reliably.
Privacy first
The Pinterest Tag is loaded only once the visitor has consented to the marketing category. If consent is withdrawn, tracking actively stops and existing Pinterest cookies are removed.
Supported are the Shopware cookie consent manager as well as seven external consent tools: Cookiebot, CookieFirst, Usercentrics, ACRIS EU Cookie Policy Pro, CCM19, CMP and CookieYes. For Usercentrics, CCM19 and CMP, consent cannot be reliably read server-side - for these, the server-side event is skipped for safety, while the client-side tag still fires once consent has been given.
Note on data transfer: The Conversions API additionally sends the visitor's IP address and user agent to Pinterest for matching. Pinterest Inc. processes this data in the USA - disclose this data transfer in your privacy policy.
Flexible configuration
- Revenue: transferred as gross or net
- Order value: including or excluding shipping costs
- Customer groups: exclude selected groups from tracking
- Performance: Conversions API optionally asynchronous via the Shopware message queue
- Diagnostics: test mode and logging of API calls
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.
Details
- Available: English, German, Dutch, Italian, French, Armenian, Bosnian, Bulgarian, Czech, Danish, Finnish, Greek, Hindi, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish, Vietnamese
- Latest update: 8 July 2026
- Publication date: 15 July 2026
- Version: 1.0.0
- Category: Tracking
Resources
Reviews (0)
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 69
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly