ChatGPT Ads Pixel & Conversions API (OpenAI Ads)

by Biloba IT

Premium Extension

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OpenAI Ads Pixel (ChatGPT Ads) with server-side Conversions API. GDPR-compliant, ad-blocker-resistant conversion tracking incl. enhanced matching and consent integration.

Annually €12.49* /month €179.88 * €149.90* /year 16.67% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

6.7.0.0 - 6.7.15.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

GDPR-compliant conversion tracking for ChatGPT Ads with the OpenAI Ads Pixel and server-side Conversions API
Server-side tracking bypasses ad blockers and browser tracking restrictions
Enhanced matching with SHA-256-hashed customer data for higher match rates
Cookie consent integration: Shopware manager and 7 external consent tools
Own pixel id and Conversions API key per sales channel, with connection test

Features

Client-side OpenAI Ads Pixel and server-side Conversions API
Deduplication of browser and server events via a shared event id
Standard events: page view, product view, add to cart, checkout start and order
Amounts in the format OpenAI expects (minor unit) incl. product list per event
Enhanced matching with server-side SHA-256-hashed e-mail, phone, name and address data

Forwarding of the OpenAI attribution parameters for correct campaign attribution
Custom events per page/route, freely configurable
Connection test of the credentials directly in the administration
Test mode: events are validated by OpenAI but not counted
Conversions API optionally asynchronous via the Shopware message queue
Logging of Conversions API calls in the Shopware logs
Own pixel id and API key per sales channel
Revenue gross or net, including or excluding shipping costs
Exclude selected customer groups from tracking
Cookie consent via Shopware manager and 7 external tools (Cookie Bot, CookieFirst, UserCentrics, ACRIS, CCM19, CMP, CookieYes)

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About the Extension

ChatGPT Ads Pixel & Conversions API (OpenAI Ads) for Shopware

Reach your audience in ChatGPT and measure your OpenAI Ads campaigns precisely. This extension integrates the OpenAI Ads Pixel cleanly into your storefront and additionally transmits all relevant shop events server-side via the OpenAI Conversions API. Privacy-compliant and only after cookie consent.

Client-side pixel plus server-side Conversions API

Browser-side tracking alone loses more and more conversions to ad blockers and browser restrictions. This extension therefore combines both paths:

OpenAI Ads Pixel in the browser for classic tracking
Conversions API for the server-side transmission directly from your shop to OpenAI
Deduplication via a shared event id so every event is counted only once

The result is significantly higher data quality and more stable conversion measurement.

Tracked events

The most important steps of the purchase process are detected automatically and reported to OpenAI:

Page view (page_viewed) on every page
Product view (contents_viewed) with product and price
Add to cart (items_added) with quantity and value
Checkout started (checkout_started) with cart value
Order (order_created) with revenue, currency and product list

Amounts are transmitted exactly in the format OpenAI expects. In addition you can define custom events per page/route in the configuration, without any code changes.

Enhanced matching for higher match rates

Optionally the extension passes hashed customer data (e-mail, phone number, name) as well as city, postal code and country of logged-in customers to OpenAI. Hashing happens server-side with SHA-256. Plain-text data never leaves your shop. This lets OpenAI attribute conversions to the right users more reliably.

Privacy first

The OpenAI Ads Pixel is only loaded once the visitor has consented to the marketing category. If consent is withdrawn, tracking stops. Server-side events are only sent after verifiable consent as well.

Supported are the Shopware cookie consent manager and seven external consent tools: Cookie Bot, CookieFirst, UserCentrics, ACRIS, CCM19, CMP and CookieYes. For individual setups the consent identifier can be set freely in expert mode.

Note on data transfer: OpenAI is a US provider. Data may be processed outside the EU. Inform your visitors accordingly in your privacy policy and obtain valid consent.

Flexible configuration

Own pixel id and Conversions API key per sales channel
Connection test of the credentials directly in the administration
Test mode for the setup: OpenAI validates the events but does not count them
Revenue gross or net, with or without shipping costs
Exclude selected customer groups from tracking
Asynchronous dispatch via the Shopware message queue and optional logging

Requirements

You need an OpenAI Ads account with a pixel and a Conversions API key. Both live in the Ads Manager under "Conversions": the pixel id in the data source, the key via the key icon in the top right ("Conversion keys"). The Shopware message queue worker must be running for asynchronous dispatch.

ChatGPT Ads Pixel & Conversions API (OpenAI Ads) for Shopware

Reach your audience in ChatGPT and measure your OpenAI Ads campaigns precisely. This extension integrates the OpenAI Ads Pixel cleanly into your storefront and additionally transmits all relevant shop events server-side via the OpenAI Conversions API. Privacy-compliant and only after cookie consent.

Client-side pixel plus server-side Conversions API

Browser-side tracking alone loses more and more conversions to ad blockers and browser restrictions. This extension therefore combines both paths:

OpenAI Ads Pixel in the browser for classic tracking
Conversions API for the server-side transmission directly from your shop to OpenAI
Deduplication via a shared event id so every event is counted only once

The result is significantly higher data quality and more stable conversion measurement.

Tracked events

The most important steps of the purchase process are detected automatically and reported to OpenAI:

Page view (page_viewed) on every page
Product view (contents_viewed) with product and price
Add to cart (items_added) with quantity and value
Checkout started (checkout_started) with cart value
Order (order_created) with revenue, currency and product list

Amounts are transmitted exactly in the format OpenAI expects. In addition you can define custom events per page/route in the configuration, without any code changes.

Enhanced matching for higher match rates

Optionally the extension passes hashed customer data (e-mail, phone number, name) as well as city, postal code and country of logged-in customers to OpenAI. Hashing happens server-side with SHA-256. Plain-text data never leaves your shop. This lets OpenAI attribute conversions to the right users more reliably.

Privacy first

The OpenAI Ads Pixel is only loaded once the visitor has consented to the marketing category. If consent is withdrawn, tracking stops. Server-side events are only sent after verifiable consent as well.

Supported are the Shopware cookie consent manager and seven external consent tools: Cookie Bot, CookieFirst, UserCentrics, ACRIS, CCM19, CMP and CookieYes. For individual setups the consent identifier can be set freely in expert mode.

Note on data transfer: OpenAI is a US provider. Data may be processed outside the EU. Inform your visitors accordingly in your privacy policy and obtain valid consent.

Flexible configuration

Own pixel id and Conversions API key per sales channel
Connection test of the credentials directly in the administration
Test mode for the setup: OpenAI validates the events but does not count them
Revenue gross or net, with or without shipping costs
Exclude selected customer groups from tracking
Asynchronous dispatch via the Shopware message queue and optional logging

Requirements

You need an OpenAI Ads account with a pixel and a Conversions API key. Both live in the Ads Manager under "Conversions": the pixel id in the data source, the key via the key icon in the top right ("Conversion keys"). The Shopware message queue worker must be running for asynchronous dispatch.

This extension is highlighted as part of the Premium Partner Program and can therefore be displayed with priority in the store.

Details

Available: English, German, Dutch, Italian, French, Armenian, Bosnian, Bulgarian, Czech, Danish, Finnish, Greek, Hindi, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish, Vietnamese
Latest update: 1 October 2026
Publication date: 29 September 2026
Version: 7.0.0
Category: Tracking

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About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Premium Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2017
Extensions: 75

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly