TikTok Pixel & Events API (Conversion API)

by Biloba IT

Premium Extension

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Downloads: <10

TikTok Pixel with server-side Events API (Conversion API) - GDPR-compliant, ad-blocker-resistant conversion tracking incl. enhanced matching and consent integration.

Annually €6.58* /month €95.88 * €79.00* /year 17.61% discount In comparison to the regular monthly price

Monthly €7.99* /month Cancelable monthly

Compatible with:

6.7.0.0 - 6.7.12.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

GDPR-compliant conversion tracking with the TikTok Pixel and server-side Events API (CAPI)
Server-side tracking bypasses ad blockers and iOS tracking restrictions
Enhanced matching with SHA-256-hashed e-mail and phone number for higher match rates
Cookie consent integration: Shopware manager and 7 external consent tools
Individual TikTok pixel ID and access token per sales channel

Features

Client-side TikTok Pixel and server-side Events API (Conversion API)
Deduplication of browser and server events via a shared event ID
Standard events: ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, CompletePayment, Search
Enhanced matching with server-side SHA-256-hashed e-mail and phone number
Custom events freely definable per page/route

Test event code for verification in the TikTok Events Manager
Events API optionally asynchronous via the Shopware message queue
Logging of Events API calls in the Shopware logs
Individual pixel ID and access token per sales channel
Revenue transferred as gross or net
Order value transmitted including or excluding shipping costs
Exclude specific customer groups from tracking
Cookie consent via Shopware manager and 7 external tools (Cookie Bot, CookieFirst, UserCentrics, ACRIS, CCM19, CMP, CookieYes)
Available in 24 languages (administration and storefront)
Compatible with Shopware 6.7

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About the Extension

TikTok Pixel & Events API (Conversion API) for Shopware

Reach your audience on TikTok and measure your campaigns precisely. The plugin cleanly integrates the TikTok Pixel into your storefront and additionally reports all relevant shop events server-side via the TikTok Events API (Conversion API) - privacy-compliant and only after cookie consent has been given.

Client-side pixel plus server-side Events API

Browser-side tracking alone increasingly loses conversions due to ad blockers, browser restrictions and iOS limitations. This plugin therefore combines both paths:

TikTok Pixel in the browser for classic tracking
Events API (Conversion API) for server-side transmission directly from your shop to TikTok
Deduplication via a shared event ID, so every event is counted only once

This gives you significantly higher data quality and more stable conversion measurement.

Tracked events

The key steps along the buying journey are detected automatically and reported to TikTok:

ViewContent - product view
AddToCart - item added to the cart
InitiateCheckout - start of the checkout
AddPaymentInfo - payment details entered
CompletePayment - completed order with revenue and currency
Search - search with the submitted search term

In addition, you can define custom events per page/route via the configuration, without any code changes.

Enhanced matching for higher match rates

Optionally, the plugin passes hashed customer data (e-mail, phone number) to the Events API. Hashing is performed server-side using SHA-256 - plain-text data never leaves your shop. This helps TikTok attribute conversions to the right users more reliably.

Privacy first

The TikTok Pixel is loaded only once the visitor has consented to the marketing category. If consent is withdrawn, tracking stops.

Supported are the Shopware cookie consent manager as well as seven external consent tools: Cookie Bot, CookieFirst, UserCentrics, ACRIS, CCM19, CMP and CookieYes. For custom setups, the consent data attribute can be defined freely in expert mode.

Note on data transfer: TikTok is operated by ByteDance; using it may involve processing data outside the EU. Inform your visitors accordingly in your privacy policy and obtain valid consent.

Flexible configuration

Multi sales channel: individual pixel ID and access token per sales channel
Revenue: transferred as gross or net
Order value: including or excluding shipping costs
Customer groups: exclude selected groups from tracking
Performance: Events API optionally asynchronous via the Shopware message queue
Diagnostics: test event code and logging of Events API calls
24 languages in administration and storefront

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.

TikTok Pixel & Events API (Conversion API) for Shopware

Reach your audience on TikTok and measure your campaigns precisely. The plugin cleanly integrates the TikTok Pixel into your storefront and additionally reports all relevant shop events server-side via the TikTok Events API (Conversion API) - privacy-compliant and only after cookie consent has been given.

Client-side pixel plus server-side Events API

Browser-side tracking alone increasingly loses conversions due to ad blockers, browser restrictions and iOS limitations. This plugin therefore combines both paths:

TikTok Pixel in the browser for classic tracking
Events API (Conversion API) for server-side transmission directly from your shop to TikTok
Deduplication via a shared event ID, so every event is counted only once

This gives you significantly higher data quality and more stable conversion measurement.

Tracked events

The key steps along the buying journey are detected automatically and reported to TikTok:

ViewContent - product view
AddToCart - item added to the cart
InitiateCheckout - start of the checkout
AddPaymentInfo - payment details entered
CompletePayment - completed order with revenue and currency
Search - search with the submitted search term

In addition, you can define custom events per page/route via the configuration, without any code changes.

Enhanced matching for higher match rates

Optionally, the plugin passes hashed customer data (e-mail, phone number) to the Events API. Hashing is performed server-side using SHA-256 - plain-text data never leaves your shop. This helps TikTok attribute conversions to the right users more reliably.

Privacy first

The TikTok Pixel is loaded only once the visitor has consented to the marketing category. If consent is withdrawn, tracking stops.

Supported are the Shopware cookie consent manager as well as seven external consent tools: Cookie Bot, CookieFirst, UserCentrics, ACRIS, CCM19, CMP and CookieYes. For custom setups, the consent data attribute can be defined freely in expert mode.

Note on data transfer: TikTok is operated by ByteDance; using it may involve processing data outside the EU. Inform your visitors accordingly in your privacy policy and obtain valid consent.

Flexible configuration

Multi sales channel: individual pixel ID and access token per sales channel
Revenue: transferred as gross or net
Order value: including or excluding shipping costs
Customer groups: exclude selected groups from tracking
Performance: Events API optionally asynchronous via the Shopware message queue
Diagnostics: test event code and logging of Events API calls
24 languages in administration and storefront

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.

This extension is highlighted as part of the Premium Partner Program and can therefore be displayed with priority in the store.

Details

Available: English, German, Dutch, Italian, French, Armenian, Bosnian, Bulgarian, Czech, Danish, Finnish, Greek, Hindi, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish, Vietnamese
Latest update: 10 July 2026
Publication date: 14 July 2026
Version: 1.0.0
Category: Tracking

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About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Premium Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2017
Extensions: 68

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly