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Facebook Pixel Event Tracking

Facebook Pixel Event Tracking

by Biloba IT (1) Ratings 106 Downloads
Current version:


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Can be used in:
Not available
This extension cannot be used in a Shopware Cloud shop.
This app is available for Shopware 5
This manufacturer responds very quickly to support requests
  • bilob96540725186
  • Biloba IT
  • 1.2.1
  • 30 Jul 2021
  • de_DE en_GB
  • 6.1.0 – 6.1.6
    6.2.0 – 6.2.3 – – – – – – –
Integrate the Facebook Tracking Pixel in a simple way - a must for everyone who takes SMM... more

Product information


  • Easy installation and configuration
  • Use with Facebook Pixel
  • Supports the Cookie Consent Tools of Shopware
  • Supports optout cookies


  • Event tracking of the following events:
  • 1. "PageView" on all pages
  • 2. "ViewContent" on detail page
  • 3. "AddToCart
  • 4. initiateCheckout
  • 5. "AddPaymentInfo
  • 6. purchase
  • 7. completeRegistration
  • 8. viewCategory
  • 9. viewManufacturer
  • 10. customizeProduct
  • 11. "Search
  • 12. contact


Integrate the Facebook Tracking Pixel in a simple way - a must for everyone who takes SMM (Social Media Marketing) seriously! With the Facebook Pixel, various interactions of Facebook users with your shop can be measured and used for targeted marketing on the social media platform Facebook. In addition to page views, the Biloba Facebook Pixel app also tracks which products are placed in the shopping cart and which products are purchased. With this information, you can start targeted campaigns and do not waste precious advertising budget on unnecessarily broad advertising campaigns.

Extensive tracking of events in the shop. The following events are tracked:

  1. "PageView" on all pages
  2. "ViewContent" on detail page
  3. "AddToCart"
  4. "InitiateCheckout"
  5. "AddPaymentInfo"
  6. "Purchase"
  7. "CompleteRegistration
  8. "ViewCategory"
  9. "ViewManufacturer
  10. "CustomizeProduct
  11. "Search"
  12. "Contact"

You can find more information about the events at

Strong in data protection

Data protection and DSGVO are an important topic, which especially affects tracking and marketing apps. With the Facebook Pixel App, the use of the service can be realized as DSGVO compliant as possible. The app supports the Cookie Consent Tools of Shopware 6, so that the user can decide whether Facebook cookies may be set or not. In addition, the app supports an optout link(see installation instructions) so that the user can opt out of the website's tracking.

Need more customization?

Want to customize more on your store? Then contact us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the idea to the shop, through planning to programming and shop hosting. Just send us an email to or call us at +49 711 469793800.

Read, write and discuss reviews... more

Customer reviews

Average customer rating from 1 reviews:


Funktioniert Prima

13 Aug 2020

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.


Installation manual

Upload the app in the administration under Extensions/Apps, install it, insert the required Facebook Pixel ID in the configuration and activate the app.

Optout link for Facebook Pixel

Our app supports an optout link with which users can disable tracking via Facebook Pixel in your shop. To enable the optout link, please include the following HTML code on any page of your store (e.g. in the privacy notice): <a onclick="javascript:fbqOptout();" href="#">Turn off Facebook Pixel tracking for this website here</a>.

Something went wrong with the installation?

If you need assistance with the installation of the plugin you are welcome to contact us. Just send us an email to or call us at +49 711 469793800.

Help us to help you!

If you like the plugin or have suggestions for our plugins, please leave us a review!


Version 1.2.1

  • Added two templates so that the AddToCart and ViewContent event can work on cms pages in the product detail.

Version 1.2.0

  • product.listingPrices replaced by product.cheapestPrice, shopware-config by config() and compatibility established with sw 6.4

Version 1.1.8

  • changed content_id value and it includes now the product number

Version 1.1.7

  • added contact event and texts updated

Version 1.1.6

  • optout cookie added and texts updated

Version 1.1.5

  • added uninstall Method with keepUserData inside

Version 1.1.4

  • AddPaymentInfo got now a value for and adds perfectly to the currency

Version 1.1.3

  • Moved ViewContent from js to the product-detail index template so it would be fired every time somebody views a product content on a product detail page

Version 1.1.1

  • Feature: Plugin is now shown in the statics area of the constent management tool
  • InitiateCheckout Event changed

Version 1.1.2

  • Feature: After the cookie constent manager is accepted the page view event is fired

Version 1.1.0

  • Currency parameter added to Events

Version 1.0.9

  • Added: Search Event for tracking search value

Version 1.0.8

  • Added ViewManufacturer, ViewCategory and CustomizeProduct Events

Version 1.0.7

  • minor changes in CompleteRegistration and InitateCheckout Events, also added global available currency variable

Version 1.0.6

  • Minor changes in analytics template

Version 1.0.5

  • Changed require block and min version in composer

Version 1.0.4

  • Fixed missing content_name for variants
  • Added missing currency property

Version 1.0.3

  • analytics code moved to analytics template

Version 1.0.2

  • Added currency to AddToCart and viewContent Event

Version 1.0.1

  • Changed autoload name

Version 1.0.0

  • Initial version created

Bundles (1)

No bundles available for the selected variant. Please select another variant for bundle offers.
Tracking 2 Extensions
Google Gtag Tracking (Analytics UA / GA4, AdWords)
Facebook Pixel Event Tracking
€ 131.10 * € 138.00 *
Open bundle
An error occurred while saving the bundle configuration.
Facebook Pixel Event Tracking
1x Facebook Pixel Event Tracking
Biloba IT   € 69.00 *

About the manufacturer

Biloba IT Biloba IT Shopware Business Partner Shopware Business Partner 55 Extensions 5 Ø Rating
Current version:


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