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Facebook Pixel Event Tracking

Facebook Pixel Event Tracking

by Biloba IT (1) Ratings Source Available 60 Downloads
Current version:


This plugin is available for Shopware 5
  • Biloba IT
  • de_DE en_GB
This manufacturer responds quickly to support requests
Plugin details
  • bilob96540725186
  • Biloba IT
  • 1.1.4
  • 16 Oct 2020
  • de_DE en_GB
  • 6.1.0 – 6.1.6
    6.2.0 – 6.2.3 – – – –
Integrate the Facebook tracking pixel in a simple way - a must for everyone who takes SMM... more

Product information


  • Easy installation and configuration
  • Use with Facebook Pixel
  • Supports the Cookie Consent Tools from Shopware


  • Event tracking of the following events:
  • 1. "PageView" on all pages
  • 2. "ViewContent" on the detail page
  • 3. "AddToCart"
  • 4. initiate checkout
  • 5. "AddPaymentInfo"
  • 6. "Purchase"
  • 7th "CompleteRegistration"
  • 8. "ViewCategory"
  • 9th "ViewManufacturer"


Integrate the Facebook tracking pixel in a simple way - a must for everyone who takes SMM (Social Media Marketing) seriously! With the Facebook pixel, various interactions of Facebook users with your shop can be measured and used for targeted marketing on the social media platform Facebook. In addition to page views, the Biloba Facebook Pixel Plugin tracks which products are added to the shopping cart and which products are purchased. With this information you can start targeted campaigns and don't waste a precious advertising budget on unnecessarily broad advertising campaigns.

Extensive tracking of events in the shop. The following events are tracked:

  1. "PageView" on all pages
  2. "ViewContent" on the detail page
  3. "AddToCart"
  4. "InitiateCheckout"
  5. "AddPaymentInfo"
  6. "Purchase"
  7. "CompleteRegistration"
  8. "ViewCategory"
  9. "ViewManufacturer"
  10. "CustomizeProduct"

You can find further information on the events at

Planned features

  • Implementation of the Search Event

Do you need any further adjustments?

You want to adapt more to your shop? Then get in contact with us! As a shopware partner agency, we not only develop individual plugins, but also take care of our customers from the idea to the shop, from planning to programming and shop hosting. Just send us an e-mail to or call us at +49 711 469793800.

Read, write and discuss reviews... more

Customer reviews

Average customer rating from 1 reviews:


Funktioniert Prima

13 Aug 2020

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.


Installation manual

Upload and install the plugin in the administration under Settings/System/Plugins, insert the required Facebook Pixel ID in the configuration and activate the plugin.

Something went wrong with the installation?

If you need help with the installation of the plugin you can contact us. Just send us an e-mail to or call us at +49 711 469793800.

Help us to help you!

Do you like the plugin or do you have suggestions for our plugins, then leave us a rating!


Version 1.1.4

  • AddPaymentInfo got now a value for and adds perfectly to the currency

Version 1.1.3

  • Moved ViewContent from js to the product-detail index template so it would be fired every time somebody views a product content on a product detail page

Version 1.1.1

  • Feature: Plugin is now shown in the statics area of the constent management tool
  • InitiateCheckout Event changed

Version 1.1.2

  • Feature: After the cookie constent manager is accepted the page view event is fired

Version 1.1.0

  • Currency parameter added to Events

Version 1.0.9

  • Added: Search Event for tracking search value

Version 1.0.8

  • Added ViewManufacturer, ViewCategory and CustomizeProduct Events

Version 1.0.7

  • minor changes in CompleteRegistration and InitateCheckout Events, also added global available currency variable

Version 1.0.6

  • Minor changes in analytics template

Version 1.0.5

  • Changed require block and min version in composer

Version 1.0.4

  • Fixed missing content_name for variants
  • Added missing currency property

Version 1.0.3

  • analytics code moved to analytics template

Version 1.0.2

  • Added currency to AddToCart and viewContent Event

Version 1.0.1

  • Changed autoload name

Version 1.0.0

  • Initial version created

About the manufacturer

Biloba IT Biloba IT Shopware Business Partner Shopware Business Partner 50 Extensions 5 Ø Rating
Current version:


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