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Biloba IT

Meta Pixel / Facebook Pixel Event Tracking & Conversion API

by Biloba IT
Premium Extension
Silver certified
Rating: 5.0
(7 reviews)
Downloads: 473
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BilobaAdFacebookPixel
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BilobaAdFacebookPixel
BilobaAdFacebookPixel
Integrate the Meta/Facebook Pixel with Conversion API for accurate event tracking, personalized campaigns and maximum ad efficiency. GDPR-friendly and quick to set up.
17.42% discount In comparison to the regular monthly price
Add to cart
Compatible with:
6.1.0 - 6.7.7.1
Includes:
The subscription starts with a free trial month during which it can be canceled at any time.
During the subscription all released updates are included for free
In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

  • Easy integration of the Meta Pixel and the Conversion API in Shopware
  • Comprehensive event tracking for precise social media marketing
  • Compatible with cookie consent tools: Shopware, Usercentrics, Cookiebot, and many more
  • Opt-out function to protect your customers' privacy
  • Logging and control of Conversion API events

Features

  • Support for numerous events such as PageView, ViewContent, AddToCart, Purchase, and many more.
  • Server-side tracking via the Meta/Facebook Conversion API possible
  • Option to exclude specific user groups from tracking
  • Integrated logging of transmitted Conversion API events
  • Support for common consent tools (Shopware Consent Manager, Usercentrics, Cookiebot)
  • Easy setup directly in the Shopware backend
  • Support for opt-in and opt-out cookies for GDPR-compliant tracking
  • Can be used in a GDPR-friendly manner (note: legal responsibility lies with the operator)

About the Extension

With this plugin, you can quickly and easily integrate the Meta / Facebook Tracking Pixel as well as the server-side Conversion API into your Shopware store. This allows you to precisely measure important user interactions – the basis for targeted and efficient social media campaigns.

Whether page views, cart actions, or completed purchases – the plugin tracks all key events in the store and transmits them to Facebook.

Supported events (client-side)

  • PageView (page views)
  • ViewContent (product detail page)
  • AddToCart
  • InitiateCheckout
  • AddPaymentInfo
  • Purchase
  • CompleteRegistration
  • ViewCategory
  • ViewManufacturer
  • CustomizeProduct
  • Search
  • Contact

Supported events (server-side via Facebook Conversion API)

  • PageView
  • ViewContent
  • AddToCart
  • InitiateCheckout
  • Purchase
  • CompleteRegistration
  • ViewCategory

Note: Server-side tracking works in detail only if the customer is logged in.

You can find more information about the events directly at Facebook:
https://developers.facebook.com/docs/ads-for-websites/pixel-events/

Privacy & GDPR

The app supports the Shopware cookie consent tool as well as third-party providers such as Usercentrics and Cookiebot. In addition, there is an opt-out function that allows customers to disable tracking.

Important: Despite the integrated privacy features, Biloba IT assumes no legal responsibility for data protection violations. Compliance with the GDPR lies with the site operator.

FAQ

Why are no events firing anymore? – In most cases, this is because you are using a custom theme or an ad blocker.

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en//doku/facebook-pixel/ you will find answers to frequently asked questions.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Details

  • Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
  • Latest update: 5 February 2026
  • Publication date: 7 February 2020
  • Version: 4.6.1
  • Category: Tracking

Resources

Reviews (7)

Average rating
5.0
Based on 7 reviews
5.0 Functionality
5.0 Usability
4.9 Documentation
5.0 Support
100 %
0 %
0 %
0 %
0 %
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If you downloaded this extension you can write a review in the Shopware Account.

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Funktioniert einwandfrei und erstklassiger Support!
5.0
by Adrian
17 July 2025 07:12
Dieses Plugin erfüllt unsere Erwartungen voll und ganz :)
Die umfassende Dokumentation erleichtert die Installation und Konfiguration erheblich.
Besonders hervorzuheben ist der exzellente und reaktionsschnelle Support, der auch auf Feature-Wünsche eingeht.
Eine klare Empfehlung!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Einfach und effektiv!
5.0
by Karsten
2 July 2025 13:09
Die Erweiterung ließ sich schnell einrichten und funktioniert einwandfrei. Tracking läuft zuverlässig und die Datenübermittlung an Facebook klappt. Eine klare Empfehlung für alle, die ihr Marketing optimieren wollen!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Service & Funktion empfehlenswert
5.0
by wohnfitz GmbH
12 March 2025 07:31
Das Plugin ist funktional und zielführend. Der Support unterstützt wo es nötig ist und bietet ausreichend Informationen.
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Tolles Plugin, schneller Support.
5.0
by Knud
13 September 2024 14:51
Tolles Plugin. Lässt sich mühelos einrichten.
Wir haben eine weitere Funktion gewünscht, diese wurde nach 3 Tagen als Update bereitgestellt.
Toller Service! Weiter so!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Sehr schneller Support
5.0
by Richard
17 July 2023 13:56
Hatten eine kleine Frage zur Einrichtung, mir wurde sehr schnell geholfen, Vielen Dank.
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Tut was es soll + super Support
5.0
by Robert Matheis
21 June 2022 13:47
Macht was es soll, hatten zudem einen kleinen Bug gefunden der innerhalb weniger Stunden durch ein Update gefixed wurde.
5.0 Functionality
5.0 Usability
4.0 Documentation
5.0 Support
Funktioniert Prima
5.0
by René
13 August 2020 09:24
Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support

About the Extension Partner

Biloba IT

Biloba IT

See all extensions

Partner Status

  • Shopware Premium Extension Partner Shopware
    Premium Extension Partner

Details

  • Ø-Rating: 4.9
  • Partner since: 2017
  • Extensions: 64

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Quickly