Multitracking Pro – All-in-One Tracking for Shopware
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Description
Highlights
About the Extension
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Professional event tracking for Shopware, simple, precise and privacy-compliant
With this extension you integrate Google Tag Manager, Google Analytics 4 and Google Ads Conversion Tracking, Meta Pixel (Facebook), Reddit Pixel, Pinterest Tag, Microsoft Advertising (Bing) UET and TikTok Pixel seamlessly into your Shopware store, without any programming effort. Capture key e-commerce metrics such as cart values, product views, and purchases, and use this data efficiently to build and manage effective, dynamic marketing campaigns.
Flexible licensing: Individual tracking platforms can be unlocked via in-app purchase, you only pay for the services you actually use.
Google Tag Manager, Analytics 4 & Ads Tracking
The following events are supported for Google:
- view_item_list: Tracks the display of product lists, categories, or product sliders.
- view_item: Records visits to product detail pages.
- add_to_cart: Documents adding items to the cart (including price and quantity).
- remove_from_cart: Tracks removing items from the cart.
- view_cart: Records calls to the cart page.
- begin_checkout: Marks the start of the checkout process.
- add_shipping_info: Tracks the selection of the shipping method during checkout.
- add_payment_info: Records the selection of the payment method during checkout.
- purchase: Transmits all relevant data upon successful purchase completion (revenue, items, taxes).
- view_search_results: Documents searches within the store including the search terms used.
- select_item: Tracks the targeted selection (click) of a product from a list.
- page_view: Tracks general page views and passes the URL and page title to GA4 in a standards-compliant way.
Meta Pixel (Facebook)
With the plugin, you can quickly and easily integrate the Facebook Tracking Pixel as well as the server-side Conversion API into your Shopware store. This allows you to precisely measure important user interactions, the foundation for targeted and efficient social media campaigns.
Whether page views, cart actions, or completed purchases: The plugin tracks all important events in the store and transmits them to Facebook.
Events supported for Meta Pixel (Facebook) (client-side)
- PageView (page views)
- ViewContent (product detail page)
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- CompleteRegistration
- ViewCategory
- ViewManufacturer
- CustomizeProduct
- Search
- Contact
Supported events (server-side via Facebook Conversion API)
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- CompleteRegistration
- ViewCategory
More information about the events can be found at:
https://developers.facebook.com/docs/ads-for-websites/pixel-events/
Reddit Ads
With the Multitracking Pro extension, you can advertise your products and offers directly on Reddit and reach potential customers in a targeted way. This extension enables easy integration of Reddit Ads into your Shopware store so you can track your campaign performance in real time. Through the integration, you can target audiences based on interests and subreddits and manage your ads more efficiently. Leverage Reddit's reach and win new customers for your store!
Events supported for Reddit Pixel (client-side)
- PageView (page views)
- ViewContent (product detail page)
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- CompleteRegistration
- ViewCategory
- ViewManufacturer
- CustomizeProduct
- Search
- Contact
Note: Server-side tracking only works in detail if the customer is logged in.
Pinterest Ads
With the Multitracking Pro extension, you integrate Pinterest Tag directly into your Shopware store and reach your audience right where they look for inspiration. The client-side tag sends page views plus the viewcategory, search, addtocart and checkout events, including product, category, search and order data. The server-side Pinterest Conversions API (v5) is also available for add to cart and checkout, with asynchronous processing via the Shopware message queue, optional logging and a test mode. The client and server event share one event ID so Pinterest deduplicates them cleanly. Enhanced Match sends customer data as SHA-256 hashes only, so no plain-text personal data ever leaves the store.
Microsoft Advertising (Bing)
With the Multitracking Pro extension, you integrate the Microsoft Advertising (Bing) UET tag and make your campaigns in the Microsoft advertising network measurable. The client-side UET tag loads in a privacy-compliant way only after marketing consent has been granted and sends dynamic-remarketing and conversion events for home, product, category, search, cart and purchase pages as well as add to cart, including product, revenue and currency data. A per-sales-channel currency override is available and ecommerce tracking can be switched off separately.
TikTok Ads
With the Multitracking Pro extension, you integrate TikTok Pixel into your Shopware store and make your TikTok campaigns measurable. The client-side pixel sends page views, search queries and the ViewContent, AddToCart, InitiateCheckout and CompletePayment events, including product, cart and order data. The server-side TikTok Events API is also available, with asynchronous processing via the Shopware message queue, optional logging and a test event code for verification. The client and server event share one event ID so TikTok deduplicates them cleanly. Enhanced Matching sends customer data as SHA-256 hashes only, so no plain-text personal data ever leaves the store.
Lead tracking, custom snippets & coupon mapping
Lead conversion tracking (Google) After a Shopware contact form is submitted, the plugin fires the GA4 generate_lead event with a freely configurable lead value, capturing contact requests as conversions in Google Analytics 4 and Google Ads.
Custom code snippets (head & body) Add your own code provider-wide in the head area and directly after the opening body tag, ideal for a server-side GTM loader, additional CMP integrations, or third-party trackers. Using the GTM environment and preview mode (environment parameter), you can also test a specific GTM workspace directly in the storefront.
Coupon mapping for graduated and RRP prices (Google) Pass graduated prices and RRP/strike-through prices as a coupon value in the GA4 item payload to analyze price advantages in your GA4 and Ads reporting.
Strong on privacy
Privacy and GDPR are important topics, especially when it comes to tracking and marketing apps. With the Multitracking Pro app, using the service can be implemented as GDPR-compliant as possible. The app supports Shopware 6's cookie consent tool as well as all common external consent managers so the user can decide whether cookies may be set or not. Server-side tracking events are additionally only transmitted once matching consent has been granted via the consent manager. In addition, the app supports an opt-out link (see installation guide) so the user can unsubscribe from website tracking.
IMPORTANT: Despite the opt-in or opt-out function, Biloba IT assumes no liability for data protection violations. Each site operator is responsible for ensuring compliance with data protection regulations.
Do you need further customizations?
Want to customize your store further? Then get in touch with us!
As a Shopware partner agency, we not only develop individual plugins but also support customers from the initial idea for the store, through planning, to programming and store hosting.
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/multitracking-pro/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.
Details
- Available: English, German, Dutch, Italian, French, Armenian, Bosnian, Bulgarian, Czech, Danish, Finnish, Greek, Hindi, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish, Vietnamese
- Latest update: 5 August 2026
- Publication date: 30 April 2026
- Version: 7.2.2
- Category: Tracking
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About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 71
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly