Multitracking Pro – All-in-One Tracking for Shopware
In-App Purchases
Subscriptions
Description
Highlights
About the Extension
Professional Event Tracking for Shopware – simple, precise, and privacy-compliant
With this extension, you can seamlessly integrate Google Tag Manager, Google Analytics 4 and Google Ads Conversion Tracking, Meta Pixel (Facebook), Facebook Conversion, Reddit Pixel and Reddit Conversion into your Shopware store – without any programming effort. Capture key e-commerce metrics such as cart values, product views, and purchases, and use this data efficiently to build and manage effective, dynamic marketing campaigns. More platforms such as TikTok, Pinterest and Bing Ads are coming soon.
Flexible licensing: Individual tracking platforms can be unlocked via in-app purchase – you only pay for the services you actually use.
Google Tag Manager, Analytics 4 & Ads Tracking
The following events are supported for Google:
- view_item_list: Tracks the display of product lists, categories, or product sliders.
- view_item: Records visits to product detail pages.
- add_to_cart: Documents adding items to the cart (including price and quantity).
- remove_from_cart: Tracks removing items from the cart.
- view_cart: Records calls to the cart page.
- begin_checkout: Marks the start of the checkout process.
- add_shipping_info: Tracks the selection of the shipping method during checkout.
- add_payment_info: Records the selection of the payment method during checkout.
- purchase: Transmits all relevant data upon successful purchase completion (revenue, items, taxes).
- view_search_results: Documents searches within the store including the search terms used.
- select_item: Tracks the targeted selection (click) of a product from a list.
- page_view: Tracks general page views and passes the URL and page title to GA4 in a standards-compliant way.
Meta Pixel (Facebook)
With the plugin, you can quickly and easily integrate the Facebook Tracking Pixel as well as the server-side Conversion API into your Shopware store. This allows you to precisely measure important user interactions – the foundation for targeted and efficient social media campaigns.
Whether page views, cart actions, or completed purchases – the plugin tracks all important events in the store and transmits them to Facebook.
Events supported for Meta Pixel (Facebook) (client-side)
- PageView (page views)
- ViewContent (product detail page)
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- CompleteRegistration
- ViewCategory
- ViewManufacturer
- CustomizeProduct
- Search
- Contact
Supported events (server-side via Facebook Conversion API)
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- CompleteRegistration
- ViewCategory
More information about the events can be found at:
https://developers.facebook.com/docs/ads-for-websites/pixel-events/
Reddit Ads
With the Multitracking Pro extension, you can advertise your products and offers directly on Reddit and reach potential customers in a targeted way. This extension enables easy integration of Reddit Ads into your Shopware store so you can track your campaign performance in real time. Through the integration, you can target audiences based on interests and subreddits and manage your ads more efficiently. Leverage Reddit's reach and win new customers for your store!
Events supported for Reddit Pixel (client-side)
- PageView (page views)
- ViewContent (product detail page)
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- CompleteRegistration
- ViewCategory
- ViewManufacturer
- CustomizeProduct
- Search
- Contact
Note: Server-side tracking only works in detail if the customer is logged in.
Coming soon
We are continuously working on expanding the plugin. The following platforms will be integrated shortly:
- TikTok Ads – Pixel and Conversion API
- Pinterest Ads – Tag and Conversion API
- Microsoft Advertising (Bing) – UET tag and Conversion Tracking
Strong on privacy
Privacy and GDPR are important topics, especially when it comes to tracking and marketing apps. With the Multitracking Pro app, using the service can be implemented as GDPR-compliant as possible. The app supports Shopware 6's cookie consent tool so the user can decide whether cookies may be set or not. In addition, the app supports an opt-out link (see installation guide) so the user can unsubscribe from website tracking.
IMPORTANT: Despite the opt-in or opt-out function, Biloba IT assumes no liability for data protection violations. Each site operator is responsible for ensuring compliance with data protection regulations.
Do you need further customizations?
Want to customize your store further? Then get in touch with us!
As a Shopware partner agency, we not only develop individual plugins but also support customers from the initial idea for the store, through planning, to programming and store hosting.
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/multitracking-pro/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.
Details
- Available: English, German, Dutch, Italian, French, Armenian, Bosnian, Bulgarian, Czech, Danish, Finnish, Greek, Hindi, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish, Vietnamese
- Latest update: 20 May 2026
- Publication date: 30 April 2026
- Version: 2.2.1
- Category: Tracking
Resources
Reviews (0)
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 63
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly