AI Content Label – AI image disclosure

by Gründerkind GmbH

Labels AI-generated and AI-edited images automatically across your whole shop – visible and machine-readable, without touching the original files. For Article 50 AI Act.

Expected release: August 2026

Compatible with:

Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

- Meets the disclosure duty under Article 50 AI Act – visible and machine-readable
- Just pick a folder: the label appears wherever the image is shown
- Your image files stay untouched – change or switch off at any time
- Built-in diagnosis checks whether the label really reaches the storefront
- WCAG contrast check, screen reader text and short form for small images

Features

Labelling via media folders, inherited by all subfolders
Three-level cascade: single image, folder, global default – resolved per field
Covers shopping experiences, product gallery, zoom, listing, cross-selling, cart, checkout, search preview, category and manufacturer images
Also works with image elements a theme brings along
Three shapes: pill, bar across the full edge, plain text

Stepless position on any of the four edges, horizontal or rotated
Size scales with the image, with freely chosen lower and upper limits
Automatic short form when the full text no longer fits
Separate appearance for mobile: shape, edge and sizes set independently
Live preview, WCAG contrast indicator and colour suggestion from the image
Bulk actions across thousands of images, in the background, with undo
Diagnosis: checks the real page response and analyses themes and plugins
Ready-made message for the theme vendor, in German and English, one click away
Automatic cache refresh after changes, plus a button to clear it immediately
Machine-readable IPTC marking and full text for screen readers

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About the Extension

Label AI images properly – without touching your files

Article 50 of the EU AI Act (Regulation (EU) 2024/1689) applies since 2 August 2026. Anyone publishing image content that was generated or altered by AI, and that realistically resembles real people, places or events, must disclose it – no later than the first time the content is perceived, clearly recognisable and accessible.

AI Content Label handles that disclosure for your Shopware 6 shop. You mark an image once, and the plugin shows the label wherever that image appears – plus it writes a machine-readable marking into the markup.

Set it up once, then it runs

Create a media folder for your AI images and select it in the configuration. That is the setup. Every image in that folder now carries the label – in shopping experiences, in the product gallery, in the listing card, in the cart. You never need to remember where a motif is used.

Subfolders inherit the setting. Individual images outside the watched folders can be switched on with a single click.

Overlay instead of interference

The label is placed over the image as the page is built. Your originals and thumbnails stay untouched. That means no risk to your media library, no re-uploading, and text, colour and position can be changed at any time without regenerating a single image.

Full control over the appearance

Three shapes: pill, bar across the full edge, or plain text with no surface
Stepless position on any of the four edges, horizontal or rotated
Size scales with the image, with your own lower and upper limits
Separate values for mobile devices
Automatic short form when the full text no longer fits

Every setting applies globally, per folder or per image – and per field: an image can inherit the global colour and still carry its own position.

Readability is part of the duty

Article 50(5) requires accessible disclosure. The plugin measures contrast against the actual image region according to WCAG and shows it as a traffic light. On request it suggests matching colours, checked against the threshold beforehand. The full text is always available to screen readers – even when only the short form is visible.

Diagnosis: checks whether it really arrives

Some themes assemble their images themselves and bypass Shopware's standard output. The built-in diagnosis checks the real page response for whether the label was actually delivered, and additionally scans themes, plugins and apps for places that could bypass it.

If it finds one, you get a ready-made, factually worded message for the theme vendor – in German and English, copyable at the press of a button. An optional safety net adds the label at these places server-side.

Built for large catalogues

Bulk actions set state, text, position or colours for thousands of images at once – in the background, with a progress bar and full undo. Fields you do not touch remain unchanged.

Known limits

Developed and tested against the Shopware default theme. Third-party themes generally work but are not individually verified – that is what the diagnosis is for.
If a theme embeds an image as a CSS background, it cannot be labelled. The diagnosis reports such places.
Quickview is not part of the Shopware core and is not covered.
The label is shown as an overlay, not burned into the image. An image saved via right-click therefore does not carry it.

Important note on responsibility

AI Content Label is a supporting tool – not proof of legal compliance and not legal advice. The duty to comply with Regulation (EU) 2024/1689 lies and remains with the operator of the online shop.

The plugin cannot judge which of your images require labelling, whether the chosen wording is appropriate, whether the label appears at every location relevant to you, or whether the chosen appearance is clearly recognisable in your theme, on your devices and with your motifs. The actual visibility in particular is yours to verify.

Please check the result in your storefront – including on mobile devices – and seek legal advice if in doubt. Gründerkind GmbH accepts no liability for the legal compliance of your shop.

Label AI images properly – without touching your files

Set it up once, then it runs

Subfolders inherit the setting. Individual images outside the watched folders can be switched on with a single click.

Overlay instead of interference

Full control over the appearance

Three shapes: pill, bar across the full edge, or plain text with no surface
Stepless position on any of the four edges, horizontal or rotated
Size scales with the image, with your own lower and upper limits
Separate values for mobile devices
Automatic short form when the full text no longer fits

Every setting applies globally, per folder or per image – and per field: an image can inherit the global colour and still carry its own position.

Readability is part of the duty

Diagnosis: checks whether it really arrives

Built for large catalogues

Bulk actions set state, text, position or colours for thousands of images at once – in the background, with a progress bar and full undo. Fields you do not touch remain unchanged.

Known limits

Developed and tested against the Shopware default theme. Third-party themes generally work but are not individually verified – that is what the diagnosis is for.
If a theme embeds an image as a CSS background, it cannot be labelled. The diagnosis reports such places.
Quickview is not part of the Shopware core and is not covered.
The label is shown as an overlay, not burned into the image. An image saved via right-click therefore does not carry it.

Important note on responsibility

Please check the result in your storefront – including on mobile devices – and seek legal advice if in doubt. Gründerkind GmbH accepts no liability for the legal compliance of your shop.

Details

Available: English, German
Latest update: 20 August 2026
Version: 1.0.7
Category: Administration

About the Extension Partner

Gründerkind GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Partner since: 2014
Extensions: 1

Support

Based in: Germany
Speaks: German, English, Spanish, French, Italian
Response time: Very quickly

1.0.7 6.7.0.0 - 6.7.13.0 20 August 2026

More thorough, tidier diagnosis. The precaution checklist previously missed extensions that override an image template and also output their own images — both are now reported separately, with line numbers. Templates that call the original template only conditionally no longer count as uncritical. New "Reset diagnosis" button removes all findings including ticks and derives the checklist afresh — for findings about places that no longer exist (e.g. after a theme switch). Also fixed: "Delete runtime findings" did not appear when only yellow safety-net findings were present.

1.0.6 6.7.0.0 - 6.7.13.0 13 August 2026

# 1.0.6

* The diagnosis now shows the result first: green when everything was labelled, red with the affected locations when something was missing. New is an optional safety net that adds missing labels server-side – disabled by default.

# 1.0.5

* Fixed: on iPhone and iPad the label stayed invisible although it was present in the source. Affects every shop with visitors on Apple devices; other browsers were not affected.

# 1.0.4

* Fixed: on certain Safari versions the label was rendered without dimensions and stayed invisible. New is the "Orphaned overrides" tab, which lets you reset settings on images outside the watched folders.

# 1.0.3

* New: the diagnosis checks whether the label actually reaches the storefront and names extensions that might prevent it – including a ready-made message for their vendors. Changes now refresh the page cache automatically, and a button clears it immediately.

# 1.0.2

* The label now also appears on image elements a theme brings along. Without JavaScript it appears as a line beneath the image – it is never absent.

# 1.0.1

* Fixed: with themes that replace the inner image area, no label appeared. It is now anchored to the outer image container and survives such modifications.

# 1.0.0

* Initial release: labelling of AI-generated and AI-edited images in line with Article 50 of the EU AI Act – visible and machine-readable, without modifying the original files. Selection via media folders, free choice of shape, position and colours, WCAG contrast check, plus an administration module with bulk actions and undo.