Customer Specific Pricing

by Clover4

Assign individual prices and quantity tiers per customer. Personal prices apply in storefront, cart, checkout and product listings for logged-in customers.

Expected release: June 2026

Compatible with:

Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Personal prices per customer and product, visible only when that customer is logged in
Quantity tiers with from/to ranges and multiple currencies
Tabs on product and customer detail; prices also manageable via Admin API
Prices on parent products or variants; optional per sales channel
Listing sort and filter can use the customer’s personal price

Features

Personal prices tab on product detail and customer detail
Wizard: select product or customer, then configure tiers
Grouped list with search, pagination, edit and delete
Quantity tiers with gross/net, currency inheritance, sales channel selector
Variant products in picker with variant info

Duplicate tier validation in admin and on API writes
Storefront override for logged-in customers (detail, cart, checkout)
Strike-through of original price when personal price is lower
Variant parent/child inheritance in price calculation
Sales channel scoped prices with fallback when channel is null
Listing sort/filter by personal price via cheapest-price accessor
One database query per request for all products in the calculation
Standard DAL entity; Admin API and sync API
ACL: clover4_personal_pricing read, create, update, delete
Cache tag invalidation and customer-specific HTTP cache key

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About the Extension

What it does

Personal Pricing adds customer-specific product prices to Shopware. When a customer is logged in, their assigned price replaces the regular price in the storefront, product detail, cart and checkout. Multiple quantity tiers per customer and product are supported.

How it works

The plugin extends Shopware’s existing price handling: gross/net, currencies, sales channels and ACL. Personal prices use the same tier model as advanced prices (from/to quantities).

Administration

Tab Personal prices on product detail and customer detail
Overview grouped by customer or product, with search and pagination
Wizard to add a price: select product or customer, then enter tiers
Quantity tiers, multi-currency, optional sales channel
Variants selectable in the product picker
ACL: read, create, update, delete

Storefront

Personal prices only when the customer is logged in; guests see regular prices
Original price available as reference for strike-through where the personal price is lower
Parent product price applies to variants unless a variant has its own price
Product listing sort/filter can use the personal price
Separate HTTP cache variation per customer when HTTP cache is enabled

API

Prices are managed through the standard Admin API and sync API (clover4_personal_pricing). Optional customFields on each record (API only, no admin field).

Notes

Not exposed on the Store API
Promotions and cart rules are unchanged and apply on top of the calculated price

Details

Available: English, German, Dutch
Latest update: 4 June 2026
Version: 1.5.1
Category: B2B extensions

About the Extension Partner

Clover4

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2019
Extensions: 2
Certifications: 3

Support

Based in: The Netherlands
Speaks: English, Dutch
Response time: Quickly

Shopware 6 certified

Who sees personal prices in the storefront?

Only logged-in customers who have an assigned personal price for a product. Guests and customers without a personal price see the regular catalog price.

Can I manage prices from my ERP or external system?

Yes. Personal prices are a standard DAL entity and can be created, updated and deleted via the Admin API and sync API. There are no custom endpoints — use `clover4_personal_pricing` like any other Shopware entity.

Do personal prices work with variants and quantity tiers?

Yes. You can assign prices to a parent product or a specific variant; a variant price overrides a parent price. Multiple tiers per customer and product are supported (from/to quantities), similar to advanced prices.

Are promotions and cart rules still applied?

Yes. The plugin replaces the calculated product price for eligible customers. Shopware promotions, cart rules and tax calculation run on top of that price as usual.

Is the personal price available via the Store API for headless shops?

No. Prices are managed and exposed through the Admin API only. The storefront override applies when products are loaded through the standard Shopware sales channel. A dedicated Store API exposure is not included.