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CNK E-Commerce GmbH

Customer Re-engagement & Win-Back Email for Shopware 6

by CNK E-Commerce GmbH
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CnkPlatformWinBack
CnkPlatformWinBack
CnkPlatformWinBack
CnkPlatformWinBack
Automatically re-engages inactive Shopware 6 customers by email: multi-stage win-back campaigns after a configurable inactivity period, optionally with a discount code.
Expected release: August 2026
This extension contains in-app purchases, which may incur additional costs.
Coming soon
Compatible with:
Self-hosted
Includes:
During the subscription all released updates are included for free
In case you have any problems with your extension you can always ask the Extension Partner for help.

In-App Purchases

Subscriptions

Win-back Starter
from
€9.16 * /month
Automated, multi-stage win-back campaigns for inactive customers. Includes: up to 500 contacted customers per month, up to 3 email stages with configurable intervals, automatically generated personalized voucher codes, customer-group filtering, opt-out management, and extended statistics (open and conversion rate).
Win-back Business
from
€18.32 * /month
Everything in Starter — plus unlimited contacts per month, revenue tracking per campaign (reactivated revenue), A/B testing with two subject-line variants per stage, scheduled send time per stage, a weekly admin digest (summary of reactivated customers and generated revenue), and sales-channel filtering for channel-specific campaigns.

Description

Highlights

  • Automatically detect inactive customers after a configurable period
  • Multi-stage campaigns with up to 3 emails at selectable intervals
  • Optional, automatically generated discount code in the email
  • Selectable inactivity criterion – last login or last order
  • Statistics dashboard – reactivated customers, conversion rate, revenue
  • GDPR compliant with opt-out, no external service

Features

  • Automatic detection of inactive customers after a configurable period (e.g. 90, 180 or 365 days)
  • Multi-stage campaigns – up to 3 emails at configurable intervals (e.g. after 3, 6 and 12 months)
  • Optional discount code – automatically generated voucher directly in the re-engagement email
  • Fully customizable email templates via the Shopware mail system (Twig-based)
  • Selectable inactivity criterion – last login or last order
  • Customer group filter – include or exclude specific groups
  • Opt-out – unsubscribed customers are not contacted again
  • Statistics dashboard – reactivated customers, conversion rate and generated revenue
  • Manual test send – trigger the campaign for individual customers
  • GDPR compliant – all data in your own shop, no external service

About the Extension

Automatically win back inactive customers.

Customers who ordered once and then disappeared are lost potential. With Customer Re-engagement for Shopware 6, you automatically reach out to these customers via email – exactly when the configured inactivity period has been exceeded. Optionally with a personalized discount code.

Unlike abandoned-cart plugins or back-in-stock notifications, this app specifically targets customers who are simply no longer active: no open cart, no specific product request – just the recognition that a customer has been away too long and should be won back.

Your benefits at a glance

  • Automatically detect and reach out to inactive customers
  • Multi-stage campaigns with up to 3 emails
  • Optional, automatically generated discount code
  • Selectable criterion: last login or last order
  • Statistics dashboard with revenue and conversion rate

Features

  • Automatic detection of inactive customers after a configurable period (e.g. 90, 180 or 365 days without order)
  • Multi-stage campaigns: up to 3 emails at configurable intervals (e.g. after 3, 6 and 12 months)
  • Optional discount code: automatically generated voucher directly in the re-engagement email
  • Editable mail templates: all win-back stages plus the weekly Business digest are editable Shopware mail templates under Settings → Email templates (DE + EN)
  • Selectable inactivity criterion: last login or last order
  • Customer group filter: include or exclude specific groups
  • Opt-out link: every win-back email has a personal opt-out link; customers who unsubscribe are never contacted again
  • Statistics dashboard: revenue per campaign, reactivation rate over time, A/B results and top stages
  • Permission roles (ACL): a dedicated “Win-Back” privilege group (Viewer, Editor, Creator, Deleter) under Users & permissions → Roles
  • Manual send: trigger the win-back email for individual customers with one click

Who is this plugin for?

For all Shopware merchants with registered customers – especially B2C shops with a high proportion of returning customers and B2B shops that want to retain customers long-term.

Requirements

  • Shopware 6 installation
  • Registered customers in the shop
  • Configured mail sending in Shopware

Data protection

All data stays in your own shop – no external service is used. Unsubscribed customers (opt-out) are not contacted again. The app can therefore be used in a GDPR-compliant way.

Required plugins

The following plugin must be installed and activated once in order to use this extension:

Documentation

You can find detailed instructions here »

Details

  • Available: English, German
  • Latest update: 5 August 2026
  • Version: 1.0.0
  • Category: Email Marketing

About the Extension Partner

CNK E-Commerce GmbH

CNK E-Commerce GmbH

See all extensions

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Ø-Rating: 4.6
  • Partner since: 2022
  • Extensions: 10

Support

  • Based in: Germany
  • Speaks: German, English, French
  • Response time: Quickly