Customer Re-engagement & Win-Back Email

by CNK E-Commerce GmbH

Automatically re-engages inactive Shopware 6 customers by email: multi-stage win-back campaigns after a configurable inactivity period, optionally with a discount code.

Expected release: October 2026

This extension contains in-app purchases, which may incur additional costs.

Compatible with:

Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Automatically detect inactive customers after a configurable period
Multi-stage campaigns with up to 3 emails at selectable intervals
Optional, automatically generated discount code in the email
Selectable inactivity criterion – last login or last order
Statistics dashboard – reactivated customers, conversion rate and revenue, opt-out link in every email

Features

Automatic detection of inactive customers after a configurable period (e.g. 90, 180 or 365 days)
Multi-stage campaigns – up to 3 emails at configurable intervals (e.g. after 3, 6 and 9 months)
Optional discount code – automatically generated voucher directly in the re-engagement email
Fully customizable email templates via the Shopware mail system (Twig-based)
Selectable inactivity criterion – last login or last order

Customer group filter – include or exclude specific groups
Opt-out – unsubscribed customers are not contacted again
Statistics dashboard – reactivated customers, conversion rate and generated revenue
Manual send – win-back email to individual customers right from the dashboard
Privacy-friendly – all data in your own shop, no external service

Show more Show less

About the Extension

Automatically win back inactive customers.

Customers who ordered once and then disappeared are lost potential. With Customer Re-engagement for Shopware 6, you automatically reach out to these customers via email – exactly when the configured inactivity period has been exceeded. Optionally with a personalized discount code.

Unlike abandoned-cart plugins or back-in-stock notifications, this extension specifically targets customers who are simply no longer active: no open cart, no specific product request – just the recognition that a customer has been away too long and should be won back.

Your benefits at a glance

Automatically detect and reach out to inactive customers
Multi-stage campaigns with up to 3 emails
Optional, automatically generated discount code
Selectable criterion: last login or last order
Statistics dashboard with revenue and conversion rate

Features

Automatic detection of inactive customers after a configurable period (e.g. 90, 180 or 365 days without order)
Multi-stage campaigns: up to 3 emails at configurable intervals (e.g. after 3, 6 and 9 months)
Optional discount code: automatically generated voucher directly in the re-engagement email
Editable mail templates: all win-back stages plus the weekly Business digest are editable Shopware mail templates under Settings → Email templates (DE + EN)
Selectable inactivity criterion: last login or last order
Customer group filter: include or exclude specific groups
Opt-out link: every win-back email has a personal opt-out link; customers who unsubscribe are never contacted again
Statistics dashboard: revenue per campaign, reactivation rate over time, A/B results and top stages
Permission roles (ACL): a dedicated “Win-Back” privilege group (Viewer, Editor, Creator, Deleter) under Users & permissions → Roles
Manual send: trigger the win-back email for individual customers with one click

Who is this plugin for?

For all Shopware merchants with registered customers – especially B2C shops with a high proportion of returning customers and B2B shops that want to retain customers long-term.

Requirements

Shopware 6 installation
Registered customers in the shop
Configured mail sending in Shopware

Data protection

All data stays in your own shop – no external service is used. Unsubscribed customers (opt-out) are not contacted again. Please check for your shop whether you may send promotional emails to your customers (e.g. consent).

Documentation

You can find detailed instructions here »

Your benefits at a glance

Automatically detect and reach out to inactive customers
Multi-stage campaigns with up to 3 emails
Optional, automatically generated discount code
Selectable criterion: last login or last order
Statistics dashboard with revenue and conversion rate

Features

Automatic detection of inactive customers after a configurable period (e.g. 90, 180 or 365 days without order)
Multi-stage campaigns: up to 3 emails at configurable intervals (e.g. after 3, 6 and 9 months)
Optional discount code: automatically generated voucher directly in the re-engagement email
Editable mail templates: all win-back stages plus the weekly Business digest are editable Shopware mail templates under Settings → Email templates (DE + EN)
Selectable inactivity criterion: last login or last order
Customer group filter: include or exclude specific groups
Opt-out link: every win-back email has a personal opt-out link; customers who unsubscribe are never contacted again
Statistics dashboard: revenue per campaign, reactivation rate over time, A/B results and top stages
Permission roles (ACL): a dedicated “Win-Back” privilege group (Viewer, Editor, Creator, Deleter) under Users & permissions → Roles
Manual send: trigger the win-back email for individual customers with one click

Who is this plugin for?

For all Shopware merchants with registered customers – especially B2C shops with a high proportion of returning customers and B2B shops that want to retain customers long-term.

Requirements

Shopware 6 installation
Registered customers in the shop
Configured mail sending in Shopware

Data protection

Documentation

You can find detailed instructions here »

Details

Available: English, German
Latest update: 19 October 2026
Version: 1.0.0
Category: Email Marketing

About the Extension Partner

CNK E-Commerce GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 4.6

Average rating of 4.6 out of 5 stars
Partner since: 2022
Extensions: 11

Support

Based in: Germany
Speaks: German, English, French
Response time: Quickly

German

Frontend:: Go to demo

Admin:: Go to demo
Name:: demo
Password:: shopwaredemo

English

Frontend:: Go to demo

Admin:: Go to demo
Name:: demo-en
Password:: shopwaredemo

How are inactive customers detected?

You define a period (e.g. 90, 180 or 365 days) and choose the criterion – last order or last login. Customers exceeding that period are automatically detected for re-engagement.

How many emails are sent?

Up to 3 emails at freely configurable intervals (e.g. after 3, 6 and 9 months). As soon as a customer becomes active again, the campaign ends for them.

Can a discount code be included?

Yes. Optionally an automatically generated voucher is created and inserted directly into the re-engagement email.

Can I customize the emails?

Yes. The emails use the Shopware mail system and are fully customizable via Twig-based templates.

How does the plugin handle data protection and opt-outs?

All data stays in your own shop and no external service is used. Every email contains an opt-out link; customers who unsubscribe are not contacted again. Please check for your shop whether you may send promotional emails to your customers (e.g. consent).