Upsell & Cross-Sell – Rule-based product recommendations

by CNK E-Commerce GmbH

Rule-based upsell & cross-sell system. Define rules in the admin such as "If product X is in the cart → recommend product Y with an optional discount" – no coding required.

Expected release: October 2026

This extension contains in-app purchases, which may incur additional costs.

Compatible with:

Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

In-App Purchases

Subscriptions

Upsell CrossSelling Starter

from

€12.42 * /month

Unlocks for Upsell & Cross-Sell: up to 10 active rules, discount actions (percentage & fixed), the cross-sell box in the cart, time control (validity period per rule) and priority management.

Upsell CrossSelling Business

from

€24.92 * /month

Everything in Starter – plus unlimited active rules and category, cart-total and customer-group conditions for targeted, context-based recommendation marketing.

Description

Highlights

Rule-based upsell & cross-sell – no coding required
Discount per recommendation, deducted automatically in the cart
Conditions by product, category, cart total & customer group
Product page, cart, mini cart and CMS block
Start for free, extend via In-App Purchase

Features

Rule editor: configure conditions and actions via dropdowns
Conditions: product (Free), category, cart total, customer group (Business)
Actions: recommend product (Free), percentage or amount discount (Starter), recommend the best sellers of a category (Business)
Discounts are deducted in the cart as a separate position (Starter)
Upsell box on the product page and CMS block in product page layouts (Free)

Cross-sell box in the cart, in the mini cart and via CMS block (Starter)
Validity period (from/to) per rule (Starter) and active toggle
Priority: if several rules match, the highest priority wins
Active rules: 3 (Free), 10 (Starter), unlimited (Business)
Server-side rule evaluation with caching

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About the Extension

Upsell & Cross-Sell – rule-based product recommendations for Shopware 6

Increase your average order value with a flexible rule engine – not a simple "similar products" list, but targeted recommendations based on your own rules:

"If product X is in the cart → show product Y with an optional discount Z."

Everything is configured directly in the Shopware admin – no coding required. A discount shown in the badge is deducted automatically in the cart as a separate discount position.

Your benefits

Rule-based upsell & cross-sell instead of rigid product lists
Fully configurable in the admin – via dropdowns, no code
Optional discount per recommendation (percentage or absolute), deducted automatically in the cart
Conditions by product, category, cart total and customer group
Recommend single products or the best sellers of a category
Priority per rule – if several rules match, the highest priority wins
Validity period per rule (from/to) for time-limited campaigns
Displayed on the product page, in the cart, in the mini cart and as a CMS block in Shopping Experiences
Products already in the cart are not recommended again
Server-side rule evaluation with caching for good performance
Can be enabled per sales channel, each display position can be switched separately

Free and extendable via In-App Purchase

Free – free forever:

Up to 3 active rules
"Product" condition and "Recommend product" action
Upsell box on the product page and "Upsell & Cross-Sell" CMS block in product page layouts
Priority, maximum number of recommendations, hiding products already in the cart

Starter (In-App Purchase):

Up to 10 active rules
Discount actions (percentage and absolute)
Cross-sell box in the cart, in the mini cart and via CMS block in any layout
Validity period per rule

Business (In-App Purchase) – everything in Starter, plus:

Unlimited active rules
Conditions by category, cart total and customer group
Recommend the best sellers of a category

Typical use cases

Product A in the cart → recommend matching accessory B
Product A in the cart → recommend product C with a 10% discount
Cart over €100 → recommend a premium product
Category "Laptops" in the cart → recommend the best sellers of the category "Bags"
Customer group "B2B" + product X → recommend product Y

Ideal for B2C and B2B merchants with complex product combinations.

Documentation: Read now »

⭐️ Do you like this plugin?
We’d love to see your review in the store!

Upsell & Cross-Sell – rule-based product recommendations for Shopware 6

Increase your average order value with a flexible rule engine – not a simple "similar products" list, but targeted recommendations based on your own rules:

"If product X is in the cart → show product Y with an optional discount Z."

Everything is configured directly in the Shopware admin – no coding required. A discount shown in the badge is deducted automatically in the cart as a separate discount position.

Your benefits

Rule-based upsell & cross-sell instead of rigid product lists
Fully configurable in the admin – via dropdowns, no code
Optional discount per recommendation (percentage or absolute), deducted automatically in the cart
Conditions by product, category, cart total and customer group
Recommend single products or the best sellers of a category
Priority per rule – if several rules match, the highest priority wins
Validity period per rule (from/to) for time-limited campaigns
Displayed on the product page, in the cart, in the mini cart and as a CMS block in Shopping Experiences
Products already in the cart are not recommended again
Server-side rule evaluation with caching for good performance
Can be enabled per sales channel, each display position can be switched separately

Free and extendable via In-App Purchase

Free – free forever:

Up to 3 active rules
"Product" condition and "Recommend product" action
Upsell box on the product page and "Upsell & Cross-Sell" CMS block in product page layouts
Priority, maximum number of recommendations, hiding products already in the cart

Starter (In-App Purchase):

Up to 10 active rules
Discount actions (percentage and absolute)
Cross-sell box in the cart, in the mini cart and via CMS block in any layout
Validity period per rule

Business (In-App Purchase) – everything in Starter, plus:

Unlimited active rules
Conditions by category, cart total and customer group
Recommend the best sellers of a category

Typical use cases

Product A in the cart → recommend matching accessory B
Product A in the cart → recommend product C with a 10% discount
Cart over €100 → recommend a premium product
Category "Laptops" in the cart → recommend the best sellers of the category "Bags"
Customer group "B2B" + product X → recommend product Y

Ideal for B2C and B2B merchants with complex product combinations.

Documentation: Read now »

⭐️ Do you like this plugin?
We’d love to see your review in the store!

Details

Available: English, German
Latest update: 11 October 2026
Version: 1.0.0
Category: Detail Page

About the Extension Partner

CNK E-Commerce GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 4.6

Average rating of 4.6 out of 5 stars
Partner since: 2022
Extensions: 11

Support

Based in: Germany
Speaks: German, English, French
Response time: Quickly

German

Frontend:: Go to demo

Admin:: Go to demo
Name:: demo
Password:: shopwaredemo

English

Frontend:: Go to demo

Admin:: Go to demo
Name:: demo-en
Password:: shopwaredemo

Installation

Install and activate Upsell & Cross-Sell under Extensions > My extensions (requirement: Shopware 6.7, no other plugins needed).
You will then find the rules under Marketing > Upsell & Cross-Sell.

Settings

Under Extensions > My extensions > Upsell & Cross-Sell > Configure, per sales channel:

Enable Upsell & Cross-Sell in this sales channel – main switch (default: on)
Show the upsell box automatically on the product detail page (default: on; switch it off if you only use the CMS block)
Show the cross-sell box on the cart page and in the mini cart (Starter, default: on)
Maximum number of recommendations per box (1–5, default: 3)
Do not recommend products already in the cart (default: on)

Creating your first rule

Open Marketing > Upsell & Cross-Sell > Add rule.
Choose a name and the type: Upsell (product page) or Cross-sell (cart and mini cart).
Set the priority: if several rules recommend the same product, the highest priority applies. Optionally set a validity period (Starter).
Add condition: under If choose the condition (product in context; with Business also category, cart total, customer group), under Then the action (recommend product; with Starter with a discount in % or as an amount; with Business the best sellers of a category).
Add further lines if needed: the rule only applies if all conditions match; the actions of all lines are then executed.
Save. The recommendations appear in the storefront right away.

When is the discount deducted?

Cross-sell: as soon as the recommended product is in the cart and the rule matches the cart.
Upsell: when the product is added directly from the upsell box of the product page, or the trigger product is in the cart as well.

The discount appears in the cart as a separate position.

CMS block (optional)

Under Content > Shopping Experiences the block "Upsell & Cross-Sell" is available in the Commerce category. In the element you choose a headline and the recommendations: automatic, upsell for the product of the page, or cross-sell for the cart (Starter).

Unlocking plans

Starter and Business features are marked with a note in the rule editor. Use Unlock now to book the plan as an In-App Purchase directly in Shopware.

Where are the recommendations displayed?

On the product detail page (upsell), in the cart and in the mini cart (cross-sell, Starter and up) and via the "Upsell & Cross-Sell" CMS block in any Shopping Experiences layout. Each position can be switched off per sales channel.

Do I need coding skills to create rules?

No. All rules, conditions and actions are configured entirely in the Shopware admin via dropdowns.

Is the discount really deducted in the cart?

Yes. A discount shown on a recommendation is deducted in the cart as a separate discount position – for cross-sell as soon as the rule matches the cart, for upsell when the product was added directly from the upsell box or the trigger product is in the cart as well. Discount actions are available from the Starter plan.

Which features are free?

The Free plan includes up to 3 active rules with product conditions and product recommendations on the product page and in the CMS block. Starter and Business extend the plugin via In-App Purchase.