Cross-selling recommendations - AI-supported

by codegiganten GmbH

AI-based cross-selling for Shopware 6: intelligent product recommendations (bestsellers, trends, personalized, recently viewed) as CMS blocks and in the shopping cart – more sales.

Expected release: March 2026

Compatible with:

Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

AI-optimized cross-selling recommendations for Shopware 6
Five recommendation types: Best sellers, trends, recently viewed, personalized
Displayed as CMS blocks, in the shopping cart, and in the off-canvas
Detailed evaluations of clicks, conversions, and sales per recommendation
Quick setup without programming, flexibly configurable

Features

AI-based evaluation of product data for “You may also like” recommendations
Tracking of orders to determine current bestsellers
Trend identification based on search queries and click behavior
“Recently viewed” list for better resumption of the purchase process
Personalized recommendations based on user clicks, searches, and purchases

Separate CMS blocks for each recommendation type in experience worlds
Integration of recommendations into the off-canvas of the shopping cart
Integration of recommendations directly into the shopping cart view
Configurable number of recommended products per box
Option to combine different recommendation types on one page
Clear statistics on impressions, clicks, and generated revenue
Comparison of the performance of individual recommendation positions
Focus on increasing revenue through higher shopping cart value and additional purchases
Performance-optimized implementation for shops with many products
Intuitive configuration in the admin, no template adjustments necessary

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About the Extension

With this plugin, you can turn your Shopware 6 store into a smart sales machine: Instead of static “customers also bought” lists, you get AI-optimized cross-selling recommendations that continuously adapt to your customers' behavior, your product data, and current demand. This allows you to present exactly the items that are truly relevant—while increasing shopping cart value, conversion, and sales.

Intelligent recommendation engine instead of rigid rules

The recommendation engine combines your product data (category, manufacturer, price, properties, tags, etc.) with real user interactions (searches, clicks, shopping cart actions, purchases) to generate different types of recommendations:

Also suitable for Classic cross-selling box, optimized by AI based on product data. Ideal for accessories, alternatives, and complementary items related to the product currently being viewed.

In the shopping cart, recommendations can also be calculated based on the items actually in the cart—perfect for offering matching additional products in the last step before checkout.

Bestsellers

Shows what is currently being purchased particularly frequently. Orders are automatically tracked so that recommendations are always based on real sales figures.

Trends

Highlights products that have been searched for, clicked on, and ordered particularly often recently. This allows you to highlight current trends and make the most of your visitors' existing interest.

Recently viewed

Helps visitors quickly return to items they have already viewed and complete spontaneous purchases. Particularly helpful for longer product searches or when using many tabs.

Personalized

Provides recommendations based on a user's individual clicks, searches, shopping cart actions, and purchases. The more interactions take place, the more relevant the suggestions become.

With all recommendation types, you can also “pin” specific products and display them in the top positions. This allows you to always display certain top sellers, promotional products, or perfectly matching items first—ideal for campaigns, margin control, or strategically important products.

Flexible placement: CMS, shopping cart & off-canvas

You can integrate all recommendation types exactly where they have the greatest effect:

CMS blocks in experience worlds

Use the recommendations on product pages, category pages, the home page, or landing pages—fully integrated into the Shopware experience world system.

Off-canvas of the shopping cart

When the shopping cart is opened, dynamic recommendations are generated based on the various recommendation types or current shopping cart contents. Alternatively, you can also use dynamic product groups as a source here, e.g., for promotional or campaign areas.

Shopping cart view

Recommendations can also be displayed directly on the shopping cart page – either AI-based (e.g., matching the shopping cart) or from dynamic product groups. This allows you to use the last step before checkout to offer meaningful up- and cross-sells.

For recommendations in the shopping cart and in the off-canvas, you can flexibly choose whether the source should be AI/behavioral data or dynamic product groups – or combine both in different boxes.

Complete tracking: From click to revenue

To help you understand exactly which recommendations really bring in money, the plugin tracks all relevant events:

Searches, clicks, and page views
Adding items to the shopping cart
Orders and resulting sales

This provides the basis for detailed statistics and sales reports:

Which recommendation box was displayed how often?
How often were recommended products clicked on?
How much revenue was generated by each individual recommendation?
Which position (e.g., product page, shopping cart, off-canvas) works best?

This allows you to quickly identify which recommendation types and placements really perform and optimize your strategy in a targeted manner—without guessing.

Simple setup, maximum impact

The setup is deliberately kept lean:

Select recommendation type (e.g., related products, bestsellers, trends, personalized).
Define source (AI-based, shopping cart-based, or dynamic product group – depending on position).
Optionally define fixed products that should always be displayed first.
Define position in the shop (CMS block, shopping cart view, off-canvas).
The AI, tracking, and statistics evaluation run automatically in the background. You don't have to maintain complex rules or develop your own algorithms. The plugin grows with your shop – both for small product ranges and extensive catalogs.

Ideal for all Shopware 6 shops that don't want to leave cross-selling to chance, but want to implement it in a smart, data-driven, and clearly measurable way.