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Cross Selling | Post-Purchase Upsell & Cross Selling

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Downloads: <10

Description

Highlights

  • Add-on item in the same order – no second checkout
  • Automatically show the best-matching offer for each eligible order
  • Set up the first campaign in minutes
  • Acceptance rate, added revenue and revenue per 100 orders
  • Offer page that matches your shop, with image gallery and zoom

About the Extension

Just two clicks away in our demo shop: a live offer page and access to the Shopware Administration. No order required.

When an order meets your campaign conditions, Post-Purchase Cross-Selling & Upselling shows exactly one relevant add-on offer after the order is placed and before the order confirmation page. If the customer accepts it, the item is added to the existing order, without a second checkout or a new order. The add-on amount is shown upfront. If the customer declines, closes the page or lets the offer expire, the original order remains confirmed and unchanged.

Why it pays off

  • You reach customers immediately after they place an order, not undecided visitors during checkout.
  • The original purchase stays secure: the offer appears only after the order is placed, and the order is extended only if the customer accepts.
  • A relevant accessory, refill, care product, spare part or warranty can increase the order value, without extra traffic or another checkout step.

What you control

  • Campaigns for a specific product, category, manufacturer or any eligible order.
  • Targeting by order value, customer group, shipping country, payment method, product exclusions, validity period and sales channel.
  • Several campaigns can run in parallel: product triggers take precedence over category and manufacturer triggers; priority decides within each tier.
  • Per campaign: offer product, percentage or fixed discount, quantity, and all offer-page copy for each language, with placeholders for product, price and discount.
  • The "Analytics" tab shows acceptance rate, added revenue and revenue per 100 orders by campaign and sales channel; the "Activity" tab records every offer with its outcome and reason.
  • The "Revenue potential" tab estimates the additional revenue based on your order history and shows the share of orders with a supported payment method.

An offer page that matches your shop

The built-in offer page inherits the shop logo, colours, corner radii and borders from the theme. All product images are available with thumbnails, swipe gestures and a zoom view, and are displayed larger on mobile. You can also assign your own Shopping Experiences layout and reduce the offer card to the essentials for each layout – with no extra sales copy. The preview shows the offer page for each sales channel and language, without placing a test order.

Safely added to the existing order

  • When the customer accepts the offer, all conditions are checked again: campaign and offer product, payment, stock, shipping, policies, and the displayed price and quantity. If a check fails, the order stays unchanged.
  • Shopware recalculates the grand total and taxes; a configured discount appears as a separate discount line item.
  • Invoice, prepayment, cash on delivery and direct debit are supported only while the order is still open and unpaid.
  • With a saved PayPal payment or a card saved through PayPal, the add-on amount is charged as a separate PayPal transaction without further customer action.
  • Without a saved payment, the customer briefly approves the add-on amount at PayPal when this option is enabled. No offer is shown for a PayPal card payment without a saved card.

Optional ERP export: waiting until the order is ready

For a selected ERP integration or user account, affected orders remain in the "Waiting" state while the customer's decision or payment confirmation is still pending. The order becomes "Ready for the ERP" once processing is complete; interrupted cases appear as "Review needed". The discount line item can have its own product number.

Details

  • Available: English, German
  • Latest update: 4 September 2026
  • Publication date: 8 July 2026
  • Version: 4.8.0
  • Category: Conversion Optimization

Resources

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About the Extension Partner

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Partner since: 2025
  • Extensions: 2

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly