Post-Purchase Cross-Selling & Upselling – Second Sale, Same Order
Description
Highlights
About the Extension
Right after the purchase, buying intent is at its peak. Post-Purchase Cross-Selling & Upselling puts that exact moment to work: once the order is placed and before the order confirmation page appears, a single, relevant add-on offer is shown. If the customer accepts, the item is added to the existing order, with no second checkout and no new order. Unlike cross selling in the basket or during checkout, the offer appears only after the purchase: the checkout stays lean, the buying decision is already made, and you can raise the average order value (AOV) without adding another hurdle to the checkout.
The numbers behind it
A worked example: 1,000 orders a month, a conservative 4% acceptance rate, a €25 offer value – that makes +€1,000 added revenue a month; the extension costs €99 a month. Reported figures are 4.7% on average (ReConvert) and up to about 15% at the top end (Yotpo) – not a forecast for your shop.
- Around 35% of all purchases on Amazon come from product recommendations (McKinsey, 2013). Product recommendations are proven practice in e-commerce; the point is to show a relevant offer at the right moment.
- The probability of selling to an existing customer is 60–70%, compared with 5–20% for a new prospect (Marketing Metrics, Farris et al.). Right after the order, you are not addressing cold traffic; you are speaking to an existing customer who has just bought.
When customers accept a relevant offer, they usually do so with one click; declining the offer does not affect the original order. These numbers are not a forecast for your shop. To see the flow in action, visit the demo shop at demo.commercewerk.de; to see how it performs with your own products, check your analytics after the first campaign.
The founding offer – for the first 10 shops
On top of the Shopware Store's free trial month, we add two more for the first ten shops – three months for the extension to prove itself in your own analytics. Plus personal onboarding: we set up your first campaign together with you, ready to go live, at no extra cost. Email us at support@commercewerk.de. Prefer to see it live first? Our demo shop: demo.commercewerk.de
Why it pays off
- You reach people who have just bought, not undecided visitors. This is where buying intent is highest.
- The original purchase stays secure: the offer appears only after the order is placed, and the order is extended only if the customer accepts.
- A higher order value with no extra traffic: a matching accessory, a refill, a care product, a spare part or a warranty, offered at exactly the right moment.
What you control
- Campaigns that respond to a specific product, a category, a manufacturer, or to every order in general.
- Precise targeting by order value, customer group, shipping country, payment method, excluded products, validity period and sales channel.
- Several campaigns run in parallel; the most specific campaign wins, and priority decides between equally specific ones – so the right offer appears at the right moment.
- The offer per campaign: the offer product, a percentage or fixed discount, and the quantity.
- All offer-page copy is editable per campaign – in every language of your shop.
- The built-in offer page, or build your own with Shopping Experiences.
- A live preview shows the offer page per sales channel and language – without a test order.
- Clear analytics: Shown, Accepted, Declined, Acceptance rate, Added revenue and Revenue per 100 orders – per campaign and sales channel.
- The Activity tab logs every offer with its outcome and the reason in plain language – you can always see why an order got an offer, or why not.
Safely added to the existing order
- An accepted item is added only when every check on the order, stock, payment and recalculation passes cleanly. If in doubt, nothing happens.
- Totals, taxes and discounts are recalculated correctly; discounts appear as their own line item so the tax stays right.
- For invoice, prepayment, cash on delivery and direct debit, the added item joins the still-open order total – no second checkout.
- With PayPal Wallet and a stored payment, the customer accepts the offer with one click; the add-on amount is silently recharged through PayPal. Without a stored payment, the customer briefly confirms the add-on amount at PayPal once. This requires the official PayPal extension for Shopware.
- Card payments through PayPal are supported when a card is stored; other payment providers are not recharged automatically.
Typical uses
- A matching accessory right after the purchase of a main product.
- A refill, care product, spare part, sample or warranty, before the order confirmation page appears.
- A bundle-style follow-up offer with its own layout from Shopping Experiences.
- A first, relevant campaign, with the added revenue visible straight away in the analytics.
Direct support
Post-Purchase Cross-Selling & Upselling is built by commercewerk in Munich. Questions, requests or help getting set up? We answer directly, in English and German.
Details
- Available: English, German
- Latest update: 9 July 2026
- Publication date: 8 July 2026
- Version: 4.0.2
- Category: Conversion Optimization
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About the Extension Partner
commercewerk
Partner Status
-
Shopware
Extension Partner
Details
- Partner since: 2025
- Extensions: 2
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly