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commercewerk

Post-Purchase Cross-Selling & Upselling

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Downloads: <10

Description

Highlights

  • The first extension in the Shopware Store that lets customers add products to their existing order in one click, without a second checkout
  • Worked example: 1,000 orders × 4% acceptance rate × €25 offer value = +€1,000 added revenue a month (not a forecast)
  • Safely added to the existing order: the order is extended only when every check on payment, stock and recalculation passes cleanly – if in doubt, nothing happens

About the Extension

Founding offer: three months to test + personal onboarding

The Shopware Store gives you a one-month trial – for the first ten shops, we add two more months. We handle the set-up: we build the five most promising campaigns for your catalogue – you review and approve. All at no extra cost. Email us at support@commercewerk.de. Prefer to see it live first? Our demo shop: demo.commercewerk.de

Right after the purchase, buying intent is at its peak. Post-Purchase Cross-Selling & Upselling puts that exact moment to work: once the order is placed and before the order confirmation page appears, a single relevant offer is shown. If the customer accepts, the item is added to the existing order, with no second checkout and no new order. Unlike cross-selling in the basket or during checkout, the offer appears only after the purchase: the checkout stays lean, the buying decision is already made, and you can raise the average order value (AOV) without adding another hurdle to the checkout.

The numbers behind it

A worked example: 1,000 orders a month, a conservative 4% acceptance rate, a €25 offer value – that makes €1,000 added revenue a month; the extension costs €99 a month. Reported figures are 4.7% on average (ReConvert) and up to about 15% at the top end (Yotpo) – not a forecast for your shop.

Around 35% of all purchases on Amazon come from product recommendations (McKinsey, 2013). Product recommendations are proven practice in e-commerce; the point is to show a relevant offer at the right moment.

When customers accept a relevant offer, they do so with one click; declining the offer does not affect the original order. To see the flow in action, visit the demo shop at demo.commercewerk.de; to see how it performs with your own products, check your analytics after the first campaign.

Why it pays off

  • You reach people who have just bought, not undecided visitors. This is where buying intent is highest.
  • The original purchase stays secure: the offer appears only after the order is placed, and the order is extended only if the customer accepts.
  • A higher order value with no extra traffic: a matching accessory, a refill, a care product, a spare part or a warranty, offered at exactly the right moment.

What you control

  • Campaigns that respond to a specific product, a category, a manufacturer, or to every eligible order.
  • Precise targeting by order value, customer group, shipping country, payment method, product exclusions, validity period and sales channel.
  • Several campaigns run in parallel; the most specifically targeted campaign wins, and Priority decides between equally specific ones – so the right offer appears at the right moment.
  • The offer per campaign: the offer product, a percentage or fixed discount, and the quantity.
  • All offer-page copy is editable per campaign – in every language of your shop.
  • Use the built-in offer page or build your own with Shopping Experiences.
  • A live preview shows the offer page per sales channel and language – without a test order.
  • Clear analytics: Shown, Accepted, Declined, Acceptance rate, Added revenue and Revenue per 100 orders – per campaign and sales channel.
  • The Activity tab logs every offer with its outcome and the reason in plain language – you can always see why an order got an offer, or why not.

Safely added to the existing order

  • An accepted item is added only when every check on the order, stock, payment and recalculation passes cleanly. If in doubt, nothing happens.
  • The grand total, taxes and discounts are recalculated correctly; discounts appear as separate line items so the tax stays right.
  • The accepted item joins the existing order – no second checkout. Works with invoice, prepayment, cash on delivery, direct debit and PayPal (wallet and cards saved through PayPal).

Typical uses

  • A matching accessory right after the purchase.
  • A refill, care product, spare part, sample or warranty, before the order confirmation page appears.
  • A bundle-style add-on offer with its own layout from Shopping Experiences.
  • A first relevant campaign, with the added revenue visible straight away in the analytics.

Direct support

Post-Purchase Cross-Selling & Upselling is built by commercewerk in Munich. Questions, requests or help getting set up? We answer directly, in English and German.

Details

  • Available: English, German
  • Latest update: 19 August 2026
  • Publication date: 8 July 2026
  • Version: 4.5.0
  • Category: Conversion Optimization

Resources

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About the Extension Partner

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Partner since: 2025
  • Extensions: 2

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly