Customer Intelligence - RFM Segmentation & Analytics

by devartix

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Downloads: <10

Automatically segment your customers using industry-standard RFM analysis. Visual dashboard, 10 smart segments, Flow Builder & Rule Builder integration. GDPR compliant.

Annually €33.25* /month €479.88 * €399.00* /year 16.85% discount In comparison to the regular monthly price

Monthly €39.99* /month Cancelable monthly

Compatible with:

6.6.0.0 - 6.7.11.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Automatic RFM customer scoring with 10 smart segments
Visual dashboard with revenue at risk alerts and segment trends
Flow Builder event for automated campaigns on segment changes
Rule Builder condition for segment-based promotions
100% local data processing - GDPR compliant, no external services

Features

10 customer segments: Champions, Loyal, Potential Loyalists, New Customers, Promising, Need Attention, About to Sleep, At Risk, Can't Lose Them, Hibernating
Hybrid RFM scoring that works for new and established shops
Visual admin dashboard with key metrics and segment overview
Segment detail view with customer list and churn risk prediction
Segment comparison tool for side-by-side analysis

Estimated Customer Lifetime Value (CLV) per customer
Flow Builder integration - trigger automations on segment changes
Rule Builder condition - create rules based on customer segment
Automatic daily recalculation via scheduled task
CLI command for manual recalculation
Auto-tagging customers with segment names
Custom fields on customer entity for segment data
Configurable lookback period (all time, 6, 12, or 24 months)

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About the Extension

Stop guessing who your best customers are. Customer Intelligence analyzes your order history and automatically segments every customer into one of 10 actionable groups - from Champions to At Risk.

How it works:

Every customer is scored on three dimensions: how recently they ordered (Recency), how often they order (Frequency), and how much they spend (Monetary). These RFM scores determine which segment each customer belongs to.

The plugin uses a hybrid scoring approach that works reliably for brand-new shops with just a handful of orders as well as established stores with thousands of customers. No manual configuration needed - install, calculate, and start understanding your customers.

Your dashboard gives you a complete overview at a glance: total scored customers, average customer lifetime value, revenue at risk from fading customers, and a segment-by-segment breakdown with key metrics like average order value and purchase frequency.

Click into any segment to see individual customers with their scores, estimated lifetime value, and churn risk indicator. Compare any two segments side by side to understand the differences.

All processing happens locally in your Shopware installation. No customer data is sent to external servers. No tracking, no cookies, no third-party services. GDPR compliant by design.

Works with Shopware 6.6 and 6.7.

Full English and German admin translations included.

Details

Available: English, German
Latest update: 22 June 2026
Publication date: 23 June 2026
Version: 1.0.2
Category: Other Marketing / Commercials

Resources

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About the Extension Partner

devartix

See all extensions

Partner Status

Shopware
Extension Partner

Details

Partner since: 2026
Extensions: 1

Support

Based in: Serbia
Speaks: English
Response time: Very quickly