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GA4 & Google Ads with Google Tag Manager

by MISSION OM GmbH

Bronze certified

Rating: 5.0

Average rating of 5 out of 5 stars

(40 reviews)

Downloads: 1,016

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Google Analytics 4 GA4 & Google Ads via the Google Tag Manager. Supports Google Consent Mode V2. Compatible with all common cookie banners. Free setup!

Annually €18.00* /month €239.88 * €215.99* /year 9.96% discount In comparison to the regular monthly price

Monthly €19.99* /month Cancelable monthly

Product Quantity: Enter the desired amount or use the buttons to increase or decrease the quantity.

Add to cart

Compatible with:

6.1.0-RC1 - 6.6.10.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Supported Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst
GA4 Tracking | Enhanced e-commerce GA4 DataLayer with improved data quality & events
Google Ads Tracking | Enhanced Conversion Tracking. UserId tracking, conversion with shopping cart data, customer lifetime value, new customer & existing customer
Google Consent Mode V2 Support & Advanced Consent Mode
Implementation takes place via the Google Tag Manager

Features

Supports all common Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst
Integration within 5 minutes of Google Analytics 4 and Google Ads with ready-made Google Tag Manager container for download
All important GA4 events (add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, begin_checkout, login, generate_lead, purchase, remove_from_cart, search, select_item, view_cart, view_item, view_item_list, sign_up)
Google Consent Mode V2
Advanced Consent Mode

Enhanced Conversion Tracking (e-mail, telephone number, first name, last name, address)
User ID tracking
Google Ads conversion with shopping cart data
Google Ads “new_customer” & “customer_lifetime_value”
Free setup by an expert

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About the Extension

Free installation by an expert: Simply book an appointment!

Description:

This plugin enables an easy connection of Google Analytics 4. A switch to GA4 will be mandatory from July 1, 2023 at the latest, because the predecessor "Universal Analytics" will be switched off on July 1, 2023. But a switch is already worthwhile now, because with the shutdown of Universal Analytics you lose your old, previously collected data and start your data collection completely new in the Google Analytics 4 data pot.

Features

- easy integration of Google Analytics 4. implementation via Tag Manager.

- Integration of Google Tag Manager JS and non-JS code.

- Firing all important events with GA4's new DataLayer (add_payment_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list, form_submit).

- Privacy implementation in the standard Shopware privacy plugin

- contact form tracking

- improved data quality over the complete store interactions (product data is not complete in other plugins)

- Manufacturer/Brands - allows to analyze sales by brands

- Categories (up to max. 5) - enables analysis of sales by categories

- Search function - allows you to analyze which items are searched for frequently

- Payment Info - allows to analyze which payment method is used most often and which sales are generated by it

- Product Add-to-Cart - enables analysis to see which products have been frequently viewed but not purchased.

Various customization options

- Option for UserID tracking

- Option to track the number of product clicks on category pages, the search page and cross-selling CMS elements.

Supported consent managers

Standard Shopware Cookie Banner
Cookiebot
Usercentrics
Consent Management Platform (CMP)
Cookie Consent Manager / Tool CCM19
Acris EU Cookie Policy Pro

Description

Free installation by an expert: Simply book an appointment!

Description:

Features

- easy integration of Google Analytics 4. implementation via Tag Manager.

- Integration of Google Tag Manager JS and non-JS code.

- Privacy implementation in the standard Shopware privacy plugin

- contact form tracking

- improved data quality over the complete store interactions (product data is not complete in other plugins)

- Manufacturer/Brands - allows to analyze sales by brands

- Categories (up to max. 5) - enables analysis of sales by categories

- Search function - allows you to analyze which items are searched for frequently

- Payment Info - allows to analyze which payment method is used most often and which sales are generated by it

- Product Add-to-Cart - enables analysis to see which products have been frequently viewed but not purchased.

Various customization options

- Option for UserID tracking

- Option to track the number of product clicks on category pages, the search page and cross-selling CMS elements.

Supported consent managers

Standard Shopware Cookie Banner
Cookiebot
Usercentrics
Consent Management Platform (CMP)
Cookie Consent Manager / Tool CCM19
Acris EU Cookie Policy Pro

Bronze certified

This extension has been certified by Shopware and represents outstanding quality and support.

Details

Available: English, German, Dutch, Italian, French, Spanish
Latest update: 21 February 2025
Publication date: 1 December 2022
Version: 3.5.12
Category: Tracking

Resources

Reviews (40)

Average rating

5.0

Average rating of 5 out of 5 stars

Based on 40 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

5 (40)

100 %

4 (0)

0 %

3 (0)

0 %

2 (0)

0 %

1 (0)

0 %

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Einzigartiger Service - Top Plugin

5.0

Average rating of 5 out of 5 stars

by Grigor Sahakyan

21 February 2025 13:14

Ich bin absolut begeistert vom Support. Jegliche Fragen werden umgehend beantwortet, Fehler werden unmittelbar behoben und man nimmt sich Zeit für den Kunden. Prima und weiter so!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Mega - SUPPORT

5.0

Average rating of 5 out of 5 stars

by Juri Oll

19 February 2025 13:17

Sogar Hilfe bei der Sperre zwischen Shop und Google Ads. Danke!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Herausragendes Plugin & exzellenter Service!

5.0

Average rating of 5 out of 5 stars

by MK

18 February 2025 17:49

⭐️⭐️⭐️⭐️⭐️

**Herausragendes Plugin & exzellenter Service!**

Das **GA4 & Google Ads mit Google Tag Manager** Plugin für Shopware 6 ist aus meiner Sicht die beste Lösung zur Anbindung von **Google Analytics 4 (GA4) & Google Ads über den Google Tag Manager**. Die Einrichtung ist einfach, die Funktionalität hervorragend, und es läuft absolut stabil.

Besonders hervorzuheben ist der erstklassige Service von **Herrn Kern von MISSION OM GmbH**. Er hat uns das Tool kostenlos eingerichtet und uns darüber hinaus viele wertvolle Tipps zur **Nutzung von Shopware 6, Analytics und Google Ads** gegeben. Ein solch engagierter und kompetenter Support ist wirklich selten!

Absolut empfehlenswert – sowohl das Plugin als auch der Service! ?

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

5.0

Average rating of 5 out of 5 stars

by Roman Strauss

23 October 2024 10:50

Support reagiert sehr schnell auf Anfragen und Problem konnte umgehend inkl. detaillierter Info und Test behoben werden. Kann ich nur weiterempfehlen.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

MISSION OM GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2022
Extensions: 2

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Configuration manual

You can find the installation guide with images here

Changelog

3.5.12 20 February 2025

* Assembled version for Shopware 6.6

* improved Google Ads cookie detection for CCM19

* naming of the new user Ids variables to fit Google Ads recommandations, these variables were introduced in version 1.5.11

* updated plugin name in composer.json to fit name on shopware store

* added translation for plugin name and description in composer.json (fr,it,nl,es)

2.5.12 20 February 2025

* Assembled version for Shopware 6.5

* improved Google Ads cookie detection for CCM19

* naming of the new user Ids variables to fit Google Ads recommandations, these variables were introduced in version 1.5.11

* updated plugin name in composer.json to fit name on shopware store

* added translation for plugin name and description in composer.json (fr,it,nl,es)

1.5.12 20 February 2025

* improved Google Ads cookie detection for CCM19

* naming of the new user Ids variables to fit Google Ads recommandations, these variables were introduced in version 1.5.11

* updated plugin name in composer.json to fit name on shopware store

* added translation for plugin name and description in composer.json (fr,it,nl,es)

3.5.11 18 February 2025

* Assembled version for Shopware 6.6

* Added user_id on all datalayers

* Now saving user_id on localstorage for future usage

* Added customerType

* Added new_customer

* Added customer_lifetime_value

* Added ExistingCustomer

* Added UserLoginState

* Added CookieFirst compatibility

* Added Cookie Script compatibility

2.5.11 18 February 2025

* Assembled version for Shopware 6.5

* Added user_id on all datalayers

* Now saving user_id on localstorage for future usage

* Added customerType

* Added new_customer

* Added customer_lifetime_value

* Added ExistingCustomer

* Added UserLoginState

* Added CookieFirst compatibility

* Added Cookie Script compatibility

1.5.11 18 February 2025

* Added user_id on all datalayers

* Now saving user_id on localstorage for future usage

* Added customerType

* Added new_customer

* Added customer_lifetime_value

* Added ExistingCustomer

* Added UserLoginState

* Added CookieFirst compatibility

* Added Cookie Script compatibility

3.5.10 10 February 2025

* Assembled version for Shopware 6.6

* Added Advanced Consent Mode option

* Added ability to deactivate Consent Mode initialization and update

* Correction on custom tag manager bein triggered before the cookie consent

* Fallback function in case shipping is not defined at purchase event

* Fallback function for cross-selling is null

* Added translation for cookie configuration for French, Italian, Spanish and Dutch

* Improve consent logic for consent manager consent tool

* Added fallback for google ads information missing in purchase for guest order in special cases

* Compilation enhancement for 6.6.x.x (in some cases it was breaking search suggest)

2.5.10 10 February 2025

* Assembled version for Shopware 6.5

* Added Advanced Consent Mode option

* Added ability to deactivate Consent Mode initialization and update

* Correction on custom tag manager bein triggered before the cookie consent

* Fallback function in case shipping is not defined at purchase event

* Fallback function for cross-selling is null

* Added translation for cookie configuration for French, Italian, Spanish and Dutch

* Improve consent logic for consent manager consent tool

* Added fallback for google ads information missing in purchase for guest order in special cases

* Compilation enhancement for 6.6.x.x (in some cases it was breaking search suggest)

1.5.10 10 February 2025

* Added Advanced Consent Mode option

* Added ability to deactivate Consent Mode initialization and update

* Correction on custom tag manager bein triggered before the cookie consent

* Fallback function in case shipping is not defined at purchase event

* Fallback function for cross-selling is null

* Added translation for cookie configuration for French, Italian, Spanish and Dutch

* Improve consent logic for consent manager consent tool

* Added fallback for google ads information missing in purchase for guest order in special cases

* Compilation enhancement for 6.6.x.x (in some cases it was breaking search suggest)

1.5.9 21 January 2025

File and folder permissions

2.5.9 21 January 2025

File and folder permissions

3.5.9 21 January 2025

File and folder permissions

3.5.8 20 January 2025

Assembled version for Shopware 6.6
Added compatibility to UserCentrics V3

2.5.8 20 January 2025

Assembled version for Shopware 6.5
Added compatibility to UserCentrics V3

1.5.8 20 January 2025

Added compatibility to UserCentrics V3

3.5.7 25 July 2024

### [3.5.7] 2024-07-24* Assembled version for Shopware 6.6
### [1.5.7] 2024-07-23* Improved phone hashing
### [1.5.6] 2024-07-15* Change purchase event to condition totalAdsValue
### [1.5.5] 2024-07-15* Improved hashing rules
### [1.5.4] 2024-07-12* Fixed storage issue* Changed phone number for purchase event
### [1.5.3] 2024-07-11* Custom tag manager scripts logic additional adjustments
### [1.5.2] 2024-07-11* Custom tag manager bug fixes* Category consistency fixes
### [1.5.1] 2024-07-10* Custom tag manager adjustments and fixes* add_to(remove_from)_cart consistency fixes

2.5.7 25 July 2024

### [2.5.7] 2024-07-24* Assembled version for Shopware 6.5
### [2.5.7] 2024-07-23* Improved phone hashing
### [2.5.6] 2024-07-15* Change purchase event to condition totalAdsValue
### [2.5.5] 2024-07-15* Improved hashing rules
### [2.5.4] 2024-07-12* Fixed storage issue* Changed phone number for purchase event
### [2.5.3] 2024-07-11* Custom tag manager scripts logic additional adjustments
### [2.5.2] 2024-07-11* Custom tag manager bug fixes* Category consistency fixes
### [2.5.1] 2024-07-10* Custom tag manager adjustments and fixes* add_to(remove_from)_cart consistency fixes

1.5.7 25 July 2024

### [1.5.7] 2024-07-23* Improved phone hashing (Assembled SW 6.4 version)
### [1.5.7] 2024-07-23* Improved phone hashing
### [1.5.6] 2024-07-15* Change purchase event to condition totalAdsValue
### [1.5.5] 2024-07-15* Improved hashing rules
### [1.5.4] 2024-07-12* Fixed storage issue* Changed phone number for purchase event
### [1.5.3] 2024-07-11* Custom tag manager scripts logic additional adjustments
### [1.5.2] 2024-07-11* Custom tag manager bug fixes* Category consistency fixes
### [1.5.1] 2024-07-10* Custom tag manager adjustments and fixes* add_to(remove_from)_cart consistency fixes

3.5.0 23 April 2024

Added phone hashing (shopware 6.6)

2.5.0 23 April 2024

Added phone hashing (shopware 6.5)

1.5.0 23 April 2024

Added phone hashing (shopware 6.4)

1.4.8 20 March 2024

same functionalities as version 1.4.6 but for shopware 6.6.x

1.4.7 20 March 2024

same functionalities as version 1.4.6 but for shopware 6.5.x

1.4.6 20 March 2024

Added CMP correction
Fixed view_cart event items price representation type
Optimized granted consent functions

1.4.5 28 February 2024

* Same as version 1.4.3 but for shopware 6.6.x

1.4.4 28 February 2024

* Same as version 1.4.3 but for shopware 6.5.x

1.4.3 28 February 2024

* Fixed frontend subscriber* Fixed wrong cookie group assignment and overriding compiled script for 6.4 and 6.5* Fixed issue with incorrect value in view_item event* Added subscriber to advanced search (EnterpriseSearchPageLoadedEvent)* Fixed interaction with Acris plugin

1.3.8 21 February 2024

* Google Consent Mode V2

* Updated TwigFunctions declaration and cleaned up subscriber
* added fixes to make plugin compatible with Shopware version 6.6

1.2.9 27 November 2023

same as 1.2.8 but for shopware 6.5

1.2.8 27 November 2023

* corrections for CMP platform - CMP changed cookie array format

* added missing check for products ids in category tree request in Twig Extension

1.2.7 24 November 2023

same as 1.2.6 but for shopware 6.5

1.2.6 24 November 2023

* added eventListener on change paymentInfo and Shipping info

* improved localStorage functions

* improved multichannel configuration and cookies response

* full compatibility with CMP (marketing group for g.ads and measurement group for g.tag and g.analytics)

* added search event on suggestion (search in header)

* added possibility to add custom url to tag manager

* deactivated sign_up for guest user

* improvement : view_item_list trigger on controller click for product sliders

* correction: select item on cart page was not triggered properly

* added CMM19 compatibility

* corrected offcanvas events (showpare 6.5) (change Qty, wishlist, select and delete)

* optimised database request for categories on Listing and Search pages

* correct total value for discounted items

* added Acris compatibility

* corrected search results value

* corrected login and sign_up events not being triggered during checkout

* corrected total price for Google Ads items with wrong price for STreichpreis produkte

* corrected add_to_wishlist event not triggered on checkout sections.

* added more console logs in case of missing information (missing productId etc.)

* corrected pagination

* corrected search suggestion

* corrected coupon logic (item.price should have already the discount)

1.2.5 29 September 2023

same functions as Version 1.2.4 but for Shopware 6.5

1.2.4 29 September 2023

added eventListener on change paymentInfo and Shipping info
improved localStorage functions
improved multichannel configuration and cookies response
full compatibility with CMP (marketing group for g.ads and measurement group for g.tag and g.analytics)
added search event on suggestion (search in header)
added possibility to add custom url to tag manager
deactivated sign_up for guest user
improvement : view_item_list trigger on controller click for product sliders
correction: select item on cart page was not triggered properly

1.2.3 1 September 2023

same functionalities as version 1.2.2 but for shopware 6.5

1.2.2 1 September 2023

* added customcheckout finishpage logic to increase compatibility with checkout plugins

* correction purchase event - productId

* correction remove_from_cart on cart page

* correction multiple cross-selling are now tracked correctly on selection

1.2.1 19 July 2023

same version as 1.2.0 but for shopware 6.5

1.2.0 19 July 2023

correction: cookie names corrected User Centrics
correction: multiple orders were not transmitted correctly
correction: items are now complete
improvement: add_shipping_info is sent now on thank you page (higher compatibility with checkout plugins)
improvement: add_payment_info is sent now on thank you page (higher compatibility with checkout plugins)
improvement: for the transactionId you can choose to transmit the true OrderId or a hashed OrderId
improvement: added in all datalayers the saleschannels'id and thesaleschannels'name for better control of multichannel sales in Tag Manager
improvement: cross-selling and cms elements are now better tracked in all pages
perfomance: we optimised some internal functions which
correction: renamed coupon streichpreis to list price because of internalisation best practice
correction: discount per item was integrating quantity which is wrong
correction: login was not fired after a logout
correction: item_list_id, item_list_name and index are now consiste

1.1.9 22 May 2023

same functionalities as 1.1.8 but for shopware 6.5

1.1.8 22 May 2023

* add UserCentrics compatibility (shop owner might need to add manually 3 services : Google Tag Manager, Google Analytics, Google Ads)

* fallback function to avoid problem with ill-defined cms elements

* added a nonce missing on a script

1.1.7 11 May 2023

This functionalities of this version are the same of version 1.1.6 but for is compatible only with Shopware 6.5

1.1.6 11 May 2023

* cookieBot compatibility is increased - please add manually the nessary cookies if CookieBot does not detect your cookies.

* cookie configuration is simplified

* userId is now triggered before all other events

* fixed compatibility problem with Best Practice Checkout Plugin https://store.shopware.com/zeobv58372766564/best-practice-checkout.html

* fixed missing coupon information for "add_shipping_info", "add_shipping_info", and "purchase"

* fixed total price formatting in "remove_from_cart"

* added type and nonce to inline scripts

* encoding email for purchase event, using SHA-256

1.1.5 11 April 2023

* Compatibility for Shopware 6.5

1.1.4 11 April 2023

* fixed compatibility Problem with Pickware

1.1.3 6 April 2023

fixed error - Unknown "float" test.

1.1.2 6 April 2023

increased compatibility with Customized Products

1.1.1 3 April 2023

fixed an error happening when using the plugin Shopware Customized Products and Shopware 6.4.x*

1.1.0 29 March 2023

* MAJOR CHANGE: adding higher compabatility to custom templates (most of needed information is now in the header, 1 twig block used instead of 12)
* adding view_item_list to trigger in wish list page
* fixed select_item event on sidebar cart
* fixed product sku discrepancy
* preparing deprecation of custom function for shopware 6.5
* changed the cookie configuration to avoid having duplicate of cookie groups
* increase compabatibility to third cookie managers (added a custom cookie listener)
* improved coupons logic
* added configuration option to count graduated prices and uvp price as coupon
* added choice for brutto/netto price of google ads events
* corrected add_to_cart remove_to_cart in checkout/confirm
* added login event after successfull registration
* corrected search event in cases no products were found
* purchase event is now triggered on thank you page. To make sure third party payment is complete before triggering the purchase (for example for Paypal or Amazon payments).

1.0.7 30 January 2023

* added missing elements in event 'view_item_list' * dataLayer.ecommerce.item_list_id * dataLayer.ecommerce.item_list_name
* added missing elements in event 'select_item' * dataLayer.ecommerce.item_list_id * dataLayer.ecommerce.item_list_name
* added missing elements in event 'view_item' * dataLayer.ecommerce.currency * dataLayer.ecommerce.value * dataLayer.ecommerce.items.index * dataLayer.ecommerce.items.item_list_id * dataLayer.ecommerce.items.item_list_name
* added missing elements in event 'add_to_cart' * dataLayer.ecommerce.currency * dataLayer.ecommerce.value missing
* added missing elements in event 'remove_from_cart' * dataLayer.ecommerce.currency * dataLayer.ecommerce.value
* added missing elements in event 'add_to_wishlist' * dataLayer.ecommerce.currency * dataLayer.ecommerce.value
* added missing elements in event 'begin_checkout' * dataLayer.ecommerce.value * dataLayer.ecommerce.currency * dataLayer.ecommerce.coupon
* fixed dataLayer.items and dataLayer.value being sent even when Remarketing not active for some events
* enabled event 'view_search_results' to be triggered also when Remarketing was disabled (Enhanced event measurement - https://support.google.com/analytics/answer/9216061)
* extended the dataLayer for event 'view_search_results' to include 'search_result' and 'search_term'
* fixed search_result being 0 if using customised themes
* fixed some configuration logic. Some buttons for activation/deactivation was not having the proper effect.
* fixed dataLayer.ecommerce.items[...].index format. in few events it was sent as a string instead of integer
* modified dataLayer.ecommerce.items[...].item_variant to have comma (,) as separator instead of dash (-)
* fixed Event 'remove_from_cart' not being triggered by lowering quantity on cart page
* fixed dataLayer.value for events 'remove_from_cart' and 'add_to_cart'
* fixed item_brand empty for events "view_item_list" and "select_item"
* removed useless currency from dataLayer.ecommerce.items[...]
* added a field to configure the value addigned to leads (generate_lead event)
* added compatibility to purchase event. (in some customised templates, the purchase event was not triggered)

0.0.0 17 January 2023

Version 0.0.0 not yet started. We are only submitting the Features of our plugin to get approval and start development

1.0.6 12 January 2023

bug fixes:

we corrected the e-commerce array format for the following events:

add_to_cart

view_item_list

view_item

1.0.5 9 January 2023

Bug Fixes:

Script error on Listing page when buy button was deactivated.
Script name error during frontend-rebuild.

1.0.1 7 December 2022

First Release

Compatibility with Shopware 6.1 till 6.3

1.0.4 30 November 2022

First release

Shopware compatibility >= 6.4.0