Customer Value & Loyalty: RFM and Win-Back

by g6stack

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Downloads: <10

Computes RFM metrics, customer segments and win-back candidates locally from your order history. Dashboard with segment distribution and CSV export, no external calls.

Annually €5.50* /month €94.80 * €66.00* /year 30.38% discount In comparison to the regular monthly price

Monthly €7.90* /month Cancelable monthly

Compatible with:

6.5.0.0 - 6.7.14.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Five RFM segments from your order history: New, Champion, Loyal, At risk, Lost
Spot win-back candidates and export them as CSV
Lifetime value and average order value per customer
Computed 100 percent locally, read-only, no external calls

Features

RFM metrics per customer: Recency, Frequency and Monetary from the order history
Five customer segments with configurable thresholds
Win-back candidates: previously active customers who have not ordered within a set window
Dashboard with segment distribution, total lifetime value and average order value
Sortable, searchable and server-side paginated customer table with deep-link to the customer record

CSV export of the full analysis or the win-back list only
Analysis runs asynchronously through the message queue, optionally daily via a scheduled task
History of recent analysis runs, flagging time-limited runs
Two permission levels: reading and running an analysis kept separate
Compatible with Shopware 6.5 to 6.7

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About the Extension

Customer value and win-back from your order history

The module reads the existing order history of every registered customer and computes the classic RFM metrics: Recency (days since the last order), Frequency (number of orders) and Monetary (lifetime revenue). From these it derives five segments: New, Champion, Loyal, At risk and Lost. Former repeat customers who have not ordered within a configurable window are flagged as win-back candidates.

The dashboard shows the segment distribution, total lifetime value and average order value. The customer table is sortable, searchable and paginated server-side; every row deep-links straight to the customer record. Both the win-back list and the full analysis export as CSV.

What sets this module apart

The calculation runs 100 percent locally: no external calls, no tracking, no cloud. The module only reads; it never writes customer data and creates no tags, flows or campaigns. Win-back is delivered as a candidate list plus CSV that you feed into your existing newsletter or CRM system, rather than locking you into a mailer of its own. The native customer administration lists individual customers, but offers no RFM segmentation, no ranking by lifetime value and no win-back detection.

The analysis runs asynchronously through the message queue, not in the web request, and on very large customer bases it stops in a controlled way with an honest notice instead of blocking the shop.

Compatibility

Shopware 6.5, 6.6 and 6.7
PHP 8.1 and above
Multi-language: German and English
Read-only, no write access to customer or order data

Details

Available: English, German
Latest update: 16 September 2026
Publication date: 18 September 2026
Version: 1.0.2
Category: Administration

Resources

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About the Extension Partner

g6stack

See all extensions

Partner Status

Shopware
Extension Partner

Details

Partner since: 2026
Extensions: 4

Support

Based in: Germany
Speaks: German, English, Russian
Response time: Very quickly

Does the module change customer or order data?

No. It works read-only and sets no tags, custom fields or customer groups. Your customer and order data stay unchanged.

Does the analysis slow down the running shop?

No. It runs asynchronously through the message queue with a time budget and blocks no web request. On very large customer bases it stops in a controlled way and says so.

Is any data sent outside the shop?

No. The analysis runs 100 percent locally in your shop, with no external calls, no tracking and no cloud.

Are guest orders included?

No. Only registered customers with an account are analysed. Guest orders without an account are excluded.

Does the module send win-back e-mails?

No. Win-back is delivered as a candidate list with CSV export. You handle the sending in your existing newsletter or CRM system.

1.0.2 6.5.0.0 - 6.7.14.1 11 September 2026

Fixed: activating the plugin on Shopware 6.5 aborted with a fatal error because the scheduled task used an interval constant that only exists from 6.6 onwards.

1.0.1 6.5.0.0 - 6.7.14.1 29 July 2026

Wording of the description texts cleaned up, no functional change

1.0.0 6.5.0.0 - 6.7.14.1 29 July 2026

Initial release
Computes RFM metrics (recency, frequency, monetary) per registered customer, entirely locally from the order history — no external calls
Derives five customer segments (New, Champion, Loyal, At risk, Lost) and flags win-back candidates (previously active customers gone quiet)
Admin dashboard under the Customers menu: segment distribution, lifetime value, average order value and win-back tiles, plus a sortable/searchable/server-side-paginated customer table with deep links
Win-back list and full list exportable as CSV for existing newsletter/CRM tooling
Analysis runs in the message queue (never in the web request) with a wall-clock budget; incomplete runs are reported as truncated
Optional daily automated analysis via scheduled task (opt-in, off by default)
Demo-data seeder command (bin/console g6s:customer-success:demo) creates realistic customers, orders, segments and a run so every view is populated; idempotent, clearly marked, removable with --remove
Configuration defaults are pre-filled and visible in the settings fields (persisted on install), not only shown in the tooltip
Read-only: never writes to customer or order data
Access control split: viewing requires the viewer privilege, starting an analysis requires the editor privilege
Compatible with Shopware 6.5, 6.6 and 6.7