Tag cloud – Modern Keyword Cloud with Personalization

About the Extension

Bring the keyword cloud back — modern, personalised, GDPR-friendly

If you migrated from Shopware 5, you probably miss the tag cloud that used to live in your sidebar. GreatKeywordCloud brings it back to Shopware 6 — rebuilt from scratch as a modern Shopping Experience element, with variable typography, container queries, and pure CSS instead of a JavaScript canvas.

Three data sources, one element

• Keyword dictionary — built automatically from your catalogue's search index. Zero maintenance.
• Tags — use the tags you already maintain in the admin.
• Personalised per customer — logged-in customers see a cloud built from their own searches, product views and category visits. GDPR-friendly: 90-day retention, no third parties, no tracking cookies.

Auto-insert on search and 404 pages

Help shoppers recover from "no results" or broken URLs. The cloud can appear automatically above search results or on the 404 page — globally configurable per sales channel, with four display modes:

• Always
• Only after clicking another cloud
• Only when results are present
• Only when no results were found

Live product counts

Optional per-keyword product counts (e.g. sneaker (42)) help shoppers prioritise. Implemented as a single aggregation — no N+1 query problem, no measurable performance impact.

Accessibility & SEO from day one

• WCAG 2.5.5 AA touch targets (min. 32px)
• Semantic with aria-label, dynamic per-link labels including counts
• on every cloud link by default — no duplicate index for search engines
• Headline level selectable (h2/h3/h4)
• prefers-reduced-motion respected
• Forced-colors mode (Windows High Contrast) supported
• Dark-mode aware via prefers-color-scheme

Designer-friendly defaults

• Variable Typography via font-variation-settings — weight scales with keyword frequency
• color-mix contrast protection — works on every accent colour, light or dark
• Container queries — adapts to narrow sidebars automatically
• Optional hover glow effect

Technical details

• Compatible with Shopware 6.7
• Pure CSS — no JavaScript runtime overhead
• Defensive layer: a database error never breaks your storefront — the cloud silently degrades
• Sales-channel-aware product counts via SalesChannelRepository
• Daily cleanup task automatically purges personalisation data older than 90 days

Why this matters

Keyword clouds were always a great UX pattern for discovery — shoppers who don't know what they want, but know it when they see it. Shopware 6's default storefront removed them. We brought them back, modernised them, and made them work for your customers, your accessibility audit, and your GDPR officer.