morayne – AI Search, Personalization, Recommendations & Category Listing

About the Extension

Boost your conversion rate, revenue and customer retention with AI-powered Search & Discovery, personalized category listing and intelligent product recommendations that actually sell more – seamlessly integrated into your Shopware 6 store.

morayne is the all-in-one solution for data-driven e-commerce personalization and business intelligence. Our versatile technology analyzes visitor behavior in real time and automatically delivers exactly the search results, product recommendations and sorting that are most relevant for each individual customer.

AI-Powered Onsite Search

Frustrated by zero or inaccurate search results? Leverage our advanced NLP algorithms (Natural Language Processing) and true semantic search technology to understand your customers' search intent – far beyond simple keyword matching. morayne delivers personalized, context-relevant results in real time and reduces zero-result searches to a minimum. Typo tolerance, synonym recognition and intelligent autocomplete naturally ensure a seamless user experience and customer journey.

AI Search Highlights:

• Natural language understanding and semantic search technology
• Personalized search results based on individual user interests
• Dynamic relevance scoring and ABC analysis
• Typo tolerance and synonym recognition
• Real-time tracking for continuously improving results
• Lightning-fast response times for a first-class search experience
• Product and segment boosting in search

Performance-Optimized Category Listing (PLP)

Say goodbye to static sorting. morayne dynamically calculates product attractiveness and individually sorts your category and results pages – based on real-time data from the entire shopping funnel. This helps customers find what they are looking for faster, while you benefit from shorter checkout times and a higher conversion rate, especially with more complex product portfolios.

Category Listing Highlights:

• Individual sorting based on dynamically calculated product attractiveness
• Real-time tracking of the entire shopping funnel
• Automatic calculation of contextual product attractiveness
• Smart filters and optimal filter positioning
• Better visitor guidance while browsing through targeted assortment presentation

Personalized Product Recommendations

morayne delivers individual product recommendations on the homepage, category listing (PLP), product detail page (PDP) and cart. Multiple recommendation algorithms are continuously optimized and combined through automated A/B testing – all for maximum performance with minimal manual effort.

Product Recommendation Highlights:

• Versatile recommendation algorithms for every page type
• Automated A/B testing for ongoing optimization
• Cross-selling and upselling on the homepage, product detail page, category listing and cart
• Product boosting within recommendation algorithms
• Product sliders and recommendation carousels for all relevant shop areas

1:1 Personalization in Real Time

Using unique tracking concepts, morayne captures customer interactions in real time – views, clicks, carts and purchases – and optimizes content automatically without any manual effort. The result: a personalized presentation of your product portfolio across all areas of your online store.

Personalization Highlights:

• Viewport and click tracking for in-depth behavioral analysis
• Individual customer profiles built from billions of analyzed profile data points
• Continuous improvement process – every interaction enhances the results
• Cross-store, holistic personalization
• Analytics and insights for performance management and reinforcement learning

Why morayne?

• 100% GDPR-compliant – full compliance with the General Data Protection Regulation
• 100% Made in Germany – German software with servers located in Germany
• 100% EAA-compliant – compliant with the European Accessibility Act
• 99.999% uptime – highly redundant and scalable infrastructure
• Risk-free integration – guided by experienced Shopware experts
• Personal support – dedicated contacts with fast response times
• Seamless Shopware 6 integration – comprehensive extension with easy setup
• Free trial – no-obligation demo and trial period with full functionality
• German hosting – all data is stored entirely in Germany
• No manual effort – continuous optimization on autopilot

How the Integration Works

1. Consultation and demo – No-obligation presentation of the solution in your environment
2. Plugin installation and staging environment – Trial integration of the extension in your staging environment
3. Optimization and quality assurance – Individual configuration and approval
4. Go-live – Contract finalization and successful deployment to your production environment

Recommended by Store Owners and Agencies

morayne is used and recommended by numerous Shopware 6 stores and agencies. Our customers value the combination of powerful technology, flexible personalization and solution-oriented support. Whether it is an initial integration or a switch from another provider – morayne guides you professionally and ensures a smooth transition.

Schedule a no-obligation consultation at morayne.com/demo and experience morayne live in action.