Follow-Up Emails

by IWV Digitalagentur

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Downloads: <10

Remind customers by email automatically when an order shows no status change for a set time: up to three stages, triggered by order, payment or delivery status, sent via Flow Builder.

Annually €4.17* /month €59.88 * €49.99* /year 16.52% discount In comparison to the regular monthly price

Monthly €4.99* /month Cancelable monthly

Compatible with:

6.7.0.0 - 6.7.15.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Up to three reminder stages per order with their own waiting times
Triggers by order, payment and delivery status, alone or combined
Every status change restarts the waiting time, each stage is sent only once
Emails sent through the Flow Builder with editable templates in German and English
Log of started and skipped follow-ups with the reason

Features

Configure up to three follow-up stages, each with its own waiting time in days
Limit a stage to orders in selected order, payment and delivery statuses
Restrict each stage to selected sales channels
Restart the waiting time automatically whenever a monitored status changes
Send each stage at most once per order, also with several queue workers

Keep the distance between reminders so customers never get two in a row
Ignore all orders placed before a start date that is set on installation
Exclude payment methods and customer groups from reminders
Skip orders without email address or with a deleted customer account
Use ready Flow Builder flows with the action "Send email" and add your own actions
Edit the reminder texts as email templates in German and English
Review started and skipped follow-ups with the reason in a log
Cap the number of reminders per hourly run
Remove skipped and failed entries from the log automatically after 180 days
Control who may view or change the settings with staff permissions

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About the Extension

Orders that stall get a friendly reminder

An unpaid prepayment order, an order waiting for the customer: when nothing happens, the order simply sits there. Follow-Up Emails watches your orders and sends the customer a polite reminder once the order, payment or delivery status has not changed for the time you choose. Your team no longer has to keep track of open orders by hand, and customers are reminded before an order is forgotten.

You define up to three stages, for example a first reminder after three days, a second after seven and a last one after fourteen. Each stage has its own waiting time and its own conditions, so a reminder only goes out for the orders it is meant for.

Sent only when nothing has happened

Every change of a monitored status restarts the waiting time. When a customer pays or an order moves on, the next reminder is not sent, and an order that no longer matches a stage after the first reminder is recorded as skipped instead. Each stage goes to an order at most once, also when several queue workers run at the same time, and later reminders keep their distance to the previous one.

A start date protects existing orders: on installation it is set to the installation time, so no old order receives a reminder. A cap per hourly run keeps the first runs calm.

Built on the Flow Builder and your email templates

Each stage triggers its own Flow Builder event. On installation you get one ready flow per stage with the action "Send email" and a matching email template in German and English, which you edit under Settings > Email templates. You can add further actions to these flows, for example a tag or an internal notification.

A log in the administration shows for which orders a reminder flow was started and which reminders were skipped, and why: excluded payment method, excluded customer group, missing email address or an order that no longer matches. Whether an email was delivered is shown, as for every Flow Builder email, in the Shopware log and your mail server.

For order reminders, not advertising

The emails are transactional reminders about the customer's own order, not marketing, and contain no tracking. Used only this way, they need no advertising consent and no unsubscribe link. Advertising, review requests or product recommendations need the customer's consent and an unsubscribe option and must not be sent with this extension. The log stores only order references: skipped and failed entries leave it after 180 days, started entries are removed together with the order.

Orders that stall get a friendly reminder

Sent only when nothing has happened

A start date protects existing orders: on installation it is set to the installation time, so no old order receives a reminder. A cap per hourly run keeps the first runs calm.

Built on the Flow Builder and your email templates

For order reminders, not advertising

This extension is highlighted as part of the Premium Partner Program and can therefore be displayed with priority in the store.

Details

Available: English, German
Latest update: 22 October 2026
Publication date: 30 October 2026
Version: 1.7.0
Category: Shopping Experiences

Resources

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About the Extension Partner

IWV Digitalagentur

See all extensions

Partner Status

Shopware
Premium Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2019
Extensions: 68

Support

Based in: Germany
Speaks: German, English
Response time: Quickly

When is a reminder sent?

Once an order's monitored statuses have not changed for the waiting time of an active stage. The check runs every hour; the mail is sent by the stage's flow in the Flow Builder.

Will customers get the same reminder twice?

No. Each stage is recorded per order and is never sent again, also when several queue workers run at the same time.

Are older orders contacted after installation?

No. The start date is set to the installation time, and orders placed before it are ignored. You can change the date in the extension settings.

What happens when the customer pays after the first reminder?

The status change restarts the waiting time. If the order no longer matches the next stage, that stage is logged as skipped and not sent.

Can I change the email text?

Yes. Each stage has its own email template in German and English under Settings > Email templates, and its flow can be extended in the Flow Builder.

May I use the emails for marketing?

No. They are transactional reminders about the customer's own order, which is why they need no advertising consent or unsubscribe link. Advertising or review requests need the customer's consent and an unsubscribe option.