Marketing Essentials

About the Extension

The marketing basics of your shop in one place

Marketing Essentials brings the elements that turn visitors into customers into your shop: popups with your own content, a countdown bar for limited offers and a conversion bar with your service promises. You manage them in one list under Marketing > Marketing Essentials, with status, impressions and conversions at a glance, and you decide per element in which sales channels it appears.

Every element is built for a calm, fast storefront. Only one popup opens per page view, popups wait until the visitor has answered the cookie banner, and bars are stacked by priority. Visitors who prefer reduced motion see no animations.

Free: popups, bars and statistics

The free version runs up to two active elements at a time – enough for a sale with a countdown bar and a popup, or for a permanent notice. Show a content popup in the centre or as a box in a lower corner, immediately or after a delay. Announce a sale with a countdown bar that counts the days, hours, minutes and seconds until the end and disappears by itself when the time is up. Present up to three service promises such as free returns or secure payment in a conversion bar; on phones they rotate one after the other.

Show an element on every page view or once per session, adjust colours, position and animation to your shop design, and translate all texts for every shop language. Anonymous statistics count impressions, clicks, closes and conversions per element and day, without any visitor data.

Three plans for more

The plans are booked as In-App Purchases directly in the administration; each plan includes everything of the plans before it. Options that need a plan stay visible and are marked with its name, so you always see what it adds.

Basic

• Up to five active elements at a time.
• Free-shipping bar and tab title: a bar that shows how much is missing for free shipping and fills up as products are added, and a browser tab title with favicon that calls visitors back.
• Scroll and exit-intent triggers: open popups at a scroll depth or when the visitor is about to leave.
• More frequencies: show an element only once or pause it for a number of days after the visitor has closed it.
• Schedules: plan elements with start and end time; they appear and disappear on time, also on cached pages.

Pro

• Up to 15 active elements at a time.
• Newsletter and registration popups with vouchers: the newsletter form uses Shopware's own newsletter sign-up with double opt-in. Link a promotion with individual codes and every new subscriber or customer receives a personal code by e-mail once the sign-up is confirmed, sent through a flow and mail template you can edit.
• Targeting: show elements only on certain devices, page types, categories or products, to visitors without an account or to logged-in customers.
• Custom CSS that only applies to the element.

Enterprise

• Any number of active elements.
• Customer groups: show elements only to selected customer groups, for example B2B or wholesale customers.

Element limits: Free two, Basic five, Pro 15, Enterprise unlimited active elements. Above the limit the oldest active elements keep working and newer ones are paused and marked in the administration with the plan that lifts the limit. When a plan ends nothing is deleted: its elements and settings are kept and work again as soon as the plan is active. The plugin never creates discounts itself: the voucher always comes from a promotion you set up under Marketing > Promotions, and the administration shows how many of its codes are still free.

Privacy built in

Marketing Essentials loads no external fonts, scripts or tracking pixels and stores no e-mail addresses of its own. When a visitor closes a popup or bar, a technically necessary cookie remembers it. Limiting how often an element is shown uses a cookie that is only written with the visitor's consent to "Popup frequency" in Shopware's cookie settings; without that consent you choose whether such elements appear on every page until they are closed or not at all. The statistics are sent without cookies and stored only as daily totals per element, with no IP address or customer reference, and they are deleted automatically after the retention period you set.