Statistics
In-App Purchases
Subscriptions
Description
Highlights
About the Extension
Know every day how your shop is doing
Statistics brings the figures of your shop into the administration, under Marketing > Statistics: revenue, orders, average order value, new customers, best-selling products, visitors and abandoned carts, each with its course over the period and the change against the period before. All figures are calculated in your own shop from your own data. Nothing is sent to an analytics service, and no external scripts, fonts or libraries are loaded.
Filter by period, sales channel, customer group, order and payment state, gross or net amounts, products, customers, payment methods and order custom fields. Amounts in other currencies are converted into your default currency, so the totals stay comparable.
Free: the essentials for every day
The free version shows a fixed dashboard with the eight statistics a shop looks at every day: revenue, orders, average order value, new customers, top products by revenue, items sold, unique visitors and abandoned carts. It includes every filter, the comparison with the previous period, line, bar, pie and donut charts, and the first four of these statistics as widgets on the Shopware dashboard.
The list of abandoned carts with their products, values and customers is free too, and so is the Flow Builder trigger "Abandoned cart detected" with a ready-made mail template and flow template, so you can remind customers of the carts they left. The optional visitor and search tracking is free as well and only runs after the visitor has accepted it in the cookie consent.
Limits of the free version: eight statistics on a fixed dashboard, and periods that start at most 12 months ago. All other statistics are listed with a "Pro" badge so you can see what Pro adds.
Pro: every statistic, your dashboard, export and AI
The Pro subscription is bought as an In-App Purchase directly in the module, under Statistics > Pro. Without Pro, your settings and all collected data are kept; they work again as soon as Pro is active.
- Over 100 statistics in nine categories: revenue by sales channel, country, category, manufacturer, payment and shipping method, hour and weekday; order states, cancellations and basket sizes; marketing with promotions, campaigns, affiliates and newsletter; profit and margins from purchase prices; product, customer and visitor analyses.
- Your own dashboard: choose the statistics, remove and order them, and mark favourites for quick access.
- Any period: analyse up to ten years instead of the last 12 months.
- Abandoned-cart analysis: value, abandonment rate, recovered carts and revenue, by hour, weekday, sales channel and product.
- Insights: a daily check for conversion drops, rising abandoned carts, products with high abandonment, traffic without revenue and gaps between mobile and desktop, with an optional alert mail.
- CSV export: download every statistic and the list of abandoned carts, for example for a spreadsheet or your accounting.
- AI assistants: a read-only MCP server lets assistants such as Claude answer questions about your aggregated statistics, through a Shopware integration with its own permission and without personal data.
Roles and privacy
Own permissions decide who may view statistics, change settings, see profit figures, download CSV files and connect an AI assistant. Visitor tracking is off by default; when switched on, it starts only after consent, stores no IP address and uses a daily changing anonymous hash, so visitors cannot be followed across days. Tracking data and cart snapshots are deleted automatically after the retention period you choose.
Details
- Available: English, German
- Latest update: 29 October 2026
- Publication date: 19 March 2026
- Version: 1.7.1
- Category: Tracking
Resources
Reviews (0)
About the Extension Partner
IWV Digitalagentur
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2019
- Extensions: 62
Support
- Based in: Germany
- Speaks: German, English
- Response time: Quickly