AI Shopping Assistant

About the Extension

Product advice in your storefront, around the clock

Visitors often know what they need but not what it is called or which product fits. The AI Shopping Assistant gives them someone to ask: they describe what they are looking for in their own words, and the assistant searches your catalogue, compares products, answers questions about them and suggests what fits. The recommended products appear as your shop's own product cards with price, image and the usual buy button, so the visitor can open a product or put it in the cart straight from the conversation.

The assistant knows which product page the visitor is on, answers in the visitor's language and follows the tone you choose: friendly, professional or casual. With your own notes, for example about delivery countries or what your range is made for, it advises the way your team would.

Three ways into the conversation

A chat button at the bottom of every page opens the assistant in a side panel. A second button with stars next to the header search opens a dedicated chat page: the conversation on one side and the products the assistant is currently recommending on the other, with a toggle on mobile. Both share the same conversation, so a visitor can start in the panel and continue on the page.

The chat page is a Shopping Experiences layout that the plugin ships and that you can copy and change. The elements "AI chat" and "AI recommendations" and the block "AI chat with recommendations" also work on any category page, landing page or product page, each with its own welcome text, suggested questions and height.

It advises, it does not act

The assistant can only read your catalogue, and only what the visitor's sales channel shows: active, visible products with the visitor's own price. It cannot change orders, customer accounts, the cart or any other shop data, and it never adds products to the cart itself; the visitor decides with the buy button. Every recommended product is checked against the live catalogue before it is shown.

Every answer passes a filter before the visitor sees it. Links, images and HTML are removed, personal data is masked, and sentences that ask for personal or payment data or that name discount codes are dropped. Products are linked only through their product cards, so a link in an answer can never lead away from your shop.

A product index that learns your catalogue

In the background the plugin builds a product knowledge index per sales channel and language. For each product the AI writes a short note on who it is for and what it is used for, and the index stores a search vector, so visitors find products even when they use different words than your product texts. The index updates itself when products change, and you can rebuild it with one click. Products whose texts look like instructions to an AI are listed for you to review and never get their description sent to the model.

Learns preferences, only with consent

When visitors allow the assistant in the cookie settings, it remembers their conversation and learns what they like: categories, brands, properties, budget, products they clicked, added or marked as "Not for me". Without that consent the chat still works, but only for the current session, and nothing is learned or counted. For guests you decide separately whether their conversations are stored and whether they can chat at all.

Insights for your marketing team

A page under Marketing shows how the assistant is used: conversations of customers and guests, questions asked, conversations followed by an order, the most recommended, clicked, added and ordered products, the top topics and the knowledge gaps, meaning questions your shop data could not answer. The figures are aggregates only; there is no view of a single person.

Your AI service, your privacy rules

The assistant works with OpenAI or with any OpenAI-compatible endpoint, such as a self-hosted model server or your company's AI gateway. The endpoint must support the OpenAI Responses API and Embeddings API. Usage costs are billed by the provider of the service to your account.

• Optional consent step before the first message, with your own consent text and links per language
• E-mail addresses, phone numbers, IBANs and card numbers are removed before anything is sent or stored
• Stored conversations and preferences are deleted automatically after the period you set
• "Forget me" lets visitors delete their conversations and preferences themselves
• Rate limits per visitor and per IP address, plus limits per conversation

Fits your theme and headless setups

The chat uses your theme's colours, fonts and buttons and supports dark mode. Your theme developer can adjust it with CSS variables, SCSS variables or individual template blocks. Headless storefronts and apps get the same functions through the Store API.