Checkout Upselling - Boost your AOV in the final checkout step

Quick start

1. Install and activate the extension under Extensions > My extensions.
2. In the plugin configuration, check that Checkout Cross Selling is enabled for the desired sales channels. You can also select the snippet used for the discount line item.
3. Go to Marketing > Checkout Cross Selling and create a new action.

1. General: campaign and targeting

Enter an internal name, activate the action and optionally set its priority, rules and start and end dates. Higher priorities are checked first. An action without rules applies generally. If multiple rules are assigned, matching one is sufficient; conditions that must apply together should be combined within a single Rule Builder rule. One matching action with available products is displayed in the cart and one in checkout. The checkout action determines whether a modal or an interstitial page is used.

2. Discount & Products: assortment and incentive

1. Choose Percentage or No discount as the default discount.
2. Allow offer discounts to combine with all, none or selected Shopware promotions. If several promotions are actually applied, all must be allowed. An empty selection permits no combinations. Automatic promotions and shipping discounts are also considered.
3. Choose the product source: Manual products, Dynamic product group or Cross-sellings of cart products.
4. Set the maximum number of displayed products, up to 50. Optionally enable a randomized selection that stays stable within the same cart.
5. Set a separate limit on products added through the action. Empty or 0 means unlimited. Products already added through this action count towards the limit.
6. If needed, allow products already present as regular cart items to be offered again. Products already added through the same action remain excluded.

Under Product-specific discounts, choose whether each product or concrete variant uses the default, receives no discount, receives a percentage discount or receives a fixed amount. For dynamic sources, first select the products that need an exception. Fixed amounts apply per added product. Use the currency editor to disable automatic conversion and enter custom values.

Existing actions can retain their former global absolute discount. New actions use product-specific fixed discounts.

3. Presentation: cart or checkout

Choose the placement under Show offer in.

• Cart: The offer appears below the cart items. Choose cards, a list or a slider, with individual buttons or a shared selection using checkboxes. Optionally keep the offer visible after products are added.
• Checkout: Choose a modal or an upsell interstitial page and the product layout. For the modal, configure click or hover and the behaviour when skipping. An interstitial page returns customers to the updated order review after acceptance or rejection.

Product preselection is disabled by default. The corresponding behaviour settings are configured per action.

4. Shopping Experience and optional checkout timer

The included default layout is preselected for new actions. To use a custom layout, create a shopping page or landing page under Content > Shopping Experiences. Add the offer block and optionally the timer block from the Commerce category, use the offer block only once per layout, then assign the layout to the action. These dynamic blocks are intended for the plugin's offer surfaces.

Enable the timer for checkout offers and set a duration from 1 to 1,440 minutes. It starts when the modal or interstitial page opens. Reloading the same session does not reset it. With an active timer, the modal always opens on click. The individual timer is independent of the campaign's overall validity period.

5. Save and test

Save the action. Use a matching cart to check placement, rules, selection, addition limits, discount combinations, acceptance and rejection. For fixed amounts, also test the currencies you use. Check the updated order review before placing the order.

6. Understand the statistics

Saved actions have a Statistics tab. Choose today, yesterday, this week, this month, this year or since inception.

Statistics cover displayed offers that led to completed orders. An order containing at least one offer line item belonging to the action counts as accepted; otherwise it counts as rejected. Abandoned carts are excluded.

Revenue comprises the prices of added offer product line items. The offer discount actually granted is reported separately as discount expense. Both values are converted to the system currency. The statistics do not report experimentally established incremental revenue, an AOV change or profit. The orders table links accepted offers to their orders; the initially hidden discount expense series can be enabled in the chart.