Mable

by Mable GmbH

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Mable’s conversion tracking enables optimization for custom conversion goals inside your ad account training the algorithm with maximum signal quality to scale performance marketing.

Free

Compatible with:

Cloud 6.4.0.0 - 6.7.16.0

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Algorithm Data Optimization: Create custom conversion events that align with your business model — new customers, profitable orders, low-return customers, and subscription customers.
Maximum Signal Quality: Mable combines browser- and server-side tracking with real-time sending to collect, enrich, and filter the data used for optimization.
Analysis and Reporting: Access detailed insights and report business-relevant metrics directly in the Mable app and your ad accounts
Multi-Platform Integrations: Supports Meta, Google Ads, TikTok, Pinterest, and Google Analytics.
GDPR-Compliant: Designed to support compliant data processing and consent handling while preserving maximum conversion data.

Features

Algorithm Data Optimization:
New Customer Optimization: Train your ad algorithms to focus on acquiring new customers instead of existing ones.
Signal Quality:
Hybrid tracking: Capture every event across browser and server. No lost events. No duplicates.
Data Hygiene: Filter and exclude signals you don’t want to optimize for.

Data Enrichment: Maximize user match rate and attribution accuracy in the ad platforms by enriching attribution parameters.
Markets Optimization: Separate signals by market.
Cross-Domain Tracking: Connect external pages to track users on landing pages and advertorials.
Lead Gen: Capture reliable lead events in your store and on external pages to fuel lead gen ads.
Catalogue Syncing: 100% match rate between conversion events and catalogs for maximum catalog ads performance.
Data Quality Monitoring: Gain full visibility into signal quality, consent rates, and delivery performance.

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About the Extension

Mable is an Algorithm Data Optimization (ADO) platform that helps you scale your performance marketing by training your ad algorithms on business-relevant signals.

Go beyond standard platform events by creating custom conversion goals that are defined by your business strategy. Optimize for new customers, profitable products, custom audiences, and more.

To support both custom goals and standard optimization, Mable provides maximum signal quality. It tracks and enriches website and purchase events from your store and gives you control over which data is sent to your ad platforms. This way your algorithm is trained on relevant signals rather than all recorded conversions.

Details

Available: English
Latest update: 5 November 2026
Publication date: 12 November 2026
Version: 1.3.0
Category: Tracking

Resources

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About the Extension Partner

Mable GmbH

See all extensions

Partner Status

Shopware
Technology Partner Silver
Shopware
Extension Partner

Details

Partner since: 2023
Extensions: 1

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

1.3.0 6.5.1.0 - 6.7.16.0 5 November 2026

[1.3.0] - 05-11-2026

- Fixed: The app could not be installed on Shopware 6.7.16 or newer ("Internal Server Error" in Extensions > My extensions).

- Improved: Checkout tracking now works with themes that replace the default cart widget, so checkout events include the full cart contents.

1.2.0 6.5.1.0 - 6.7.16.0 5 November 2026

[1.2.0] - 05-11-2026

- Open Mable from your extensions list: You can now open Mable directly from Extensions → My extensions with the new "Open" button. It takes you straight to setting up your account.

- Updated dashboard link: The Mable Dashboard menu entry now goes to the new Mable app.

- Better support for remarketing: Mable now recognises the individual product variants your customers view, add to the cart and buy, so your remarketing campaigns can target them more precisely.

- More reliable order tracking: Orders from first-time visitors are now linked to the right visitor.

- Maintenance: General updates to keep the app stable and secure.

1.1.1 6.5.1.0 - 6.7.16.0 27 October 2026

[1.1.1] – 2026-10-27

- Moved the order tagging call and the wgs_extra reader from inline script tag to the existing storefront js plugin

1.1.0 6.5.1.0 - 6.7.16.0 8 October 2026

[1.1.0] – 2026-10-07

Improved

- More reliable order session syncing. Orders are now linked to the visitor's Mable identity instead of their browsing session. This makes it more likely that each purchase is matched to the right visitor journey in Mable.

- Stricter validation. Orders are tagged only when a valid Mable identifier is present, so malformed or missing identifiers are no longer stored on your orders.

Fixed

- Cookie consent labels now stay correct when more than one Mable app build is installed. Previously, if more than one build of the Mable app was installed on the same shop, one cookie consent entry's label could overwrite the other's. Each entry now keeps its own label.

Privacy

- Less data stored in your shop's session. The app no longer copies the Mable session cookie into your shop's session storage, and it no longer reads that cookie at all.

1.0.2 6.5.1.0 - 6.7.16.0 24 September 2026

- Tracking now starts only after the visitor has given consent. Stores can use Shopware's cookie consent, their own consent tool, or no consent requirement, and this is set during onboarding.

- Cart and customer data are only included for visitors who have consented, and are never placed in pages Shopware may cache and show to other visitors.

- If a visitor consents partway through a page, their current cart is now picked up straight away.

- Linking orders to Mable sessions is more secure: it only works for the logged-in customer's own order in the current sales channel, and an order that's already linked can't be overwritten.

- The tracking script now loads through a built-in storefront plugin instead of custom code pasted into the app settings.

- The app settings now show the Mable Source ID, the privacy setting and the tracking domain as read-only values filled in during onboarding.

- The Mable tracking cookie is now listed under Marketing in the cookie consent banner, with a proper name and description in English and German.

- The post-purchase survey has been removed, along with its settings and order field.

- The privacy information is updated with a full list of the data processed, where it's stored (EU/EEA) and which ad platforms it can be forwarded to.

- Updated connection addresses for Mable's servers, a new app icon in higher resolution, and more German translations.

0.0.1 6.4.0.0 - 6.7.16.0 29 June 2026

Initial release of the Mable Shopware App 2.0.