Reusable text snippets for products & Shopping Experiences

by mav-software

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Downloads: <50

Manage recurring text centrally and reuse it in product descriptions, custom fields and Shopping Experiences. Changes to a snippet update the content that references it.

Annually €8.33* /month €119.88 * €99.99* /year 16.59% discount In comparison to the regular monthly price

Monthly €9.99* /month Cancelable monthly

Compatible with:

6.4.0.0 - 6.7.16.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Update recurring content in one place
Use multilingual and HTML-formatted Shopware snippets
Cover product descriptions, custom fields and Shopping Experiences

Features

Insert Shopware snippets using placeholders
Use {{my.snippet}} and [[my.snippet]] in product description templates
Generate product descriptions from templates when saving
Support multilingual and HTML-formatted snippets
Enable snippet support for custom fields in the settings

Use [[my.snippet]] in Shopping Experiences

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About the Extension

Care instructions, material details and delivery information often appear across many products. This plugin lets you manage recurring content as Shopware snippets—including translations and HTML formatting—and insert it using placeholders. Updating a snippet automatically updates the product descriptions that reference it.

Use {{my.snippet}} or [[my.snippet]] in a product description template. Saving the product generates the final description text in advance, so placeholders do not need to be resolved on every storefront page load.

You can toggle replacement for product descriptions and custom fields separately in the plugin settings. In text elements of Shopping Experiences, use square brackets: [[my.snippet]].

More information

Details

Available: English, German
Latest update: 2 November 2026
Publication date: 25 February 2022
Version: 1.6.0
Category: SEO Optimization

Resources

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About the Extension Partner

mav-software

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2022
Extensions: 22

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

How do I use an existing product description as a template?

Copy the complete description into the product's “Description template (Compiled on save)” field. Replace recurring passages with snippet placeholders and save the product. The product description is generated from this template.

Which placeholder format do I use in Shopping Experiences and custom fields?

Product descriptions and product custom fields support both [[my.snippet]] and {{my.snippet}}. In Shopping Experience text elements, use [[my.snippet]]. First select the custom fields under “Customfields with snippets” in the plugin configuration, then fill in the corresponding template fields on the product.

How do I maintain different text for each language?

Add the translations under the same snippet key for the languages you use. Maintain the template in the corresponding product translation. When the description is generated, the snippet is resolved for the language of that product translation.