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Text snippets in product description | Reusable text snippets

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Downloads: <50

Description

Highlights

  • Text blocks in product descriptions, custom fields, and experience worlds
  • Centralized management of recurring content, easier master data maintenance
  • Supports multilingual content and formatting
  • Maximum time savings: Centralized control of recurring text in products, experience worlds, and custom fields.
  • Agile marketing: Update seasonal banners and trust elements throughout the entire store with just one click.

Features

  • Text blocks in product descriptions
  • Custom Fields: Placeholders can be easily enabled for category teasers or filter displays in custom fields.
  • Compatible with Experience Worlds (CMS): Use placeholders in the format [[my.snippet]] directly in Shopware layouts and blog articles.
  • Full HTML support: Allows for formatted text, images, and structured data (JSON-LD/Rich Snippets).
  • Compatible with external integrations such as Amazon
  • Performance-optimized: The final HTML is generated when the product is saved, conserving resources—perfect for Core Web Vitals and external feeds.
  • Marketplace-compatible: Static pre-generation ensures seamless exports to Amazon, Google Shopping, and others.

About the Extension

Are you still laboriously entering recurring text, legal notices, care instructions, or seasonal promotional messages manually into hundreds of products? Shopware’s native bulk editing feature often reaches its limits when it comes to complex text changes.

This plugin revolutionizes your content management. Connect Shopware’s native text snippet logic directly to your product descriptions, custom fields, and experience worlds. Simply use placeholders like {{my.snippet}} or [[my.snippet]]. If you change a text snippet under Settings > Shop > Text Snippets, it will be updated throughout your entire store in a fraction of a second.

Centrally integrate trust seals, extended warranty promises, or Black Friday discount codes into your sales copy. Once the promotion is over, simply clear the text snippet—and your store immediately reverts to its normal state.

To ensure performance and compatibility, the placeholders are converted to plain HTML as soon as you save them in the backend. This reduces load times for your customers and guarantees that marketplaces like Amazon receive clean product data.

Simply create a template for your product description and link text blocks, e.g., {{my.block}} or, alternatively, [[my.block]]

When you save, the product description used in the storefront will be generated.

Text blocks can also be used in additional fields; this must first be enabled in the plugin settings.

In addition, text blocks can be used in experience worlds, but here they must be enclosed in square brackets, e.g., [[my.block]]

Is there a feature missing, or does something not meet your requirements?

Don’t hesitate to contact me—we’ll find a solution!

Details

  • Available: English, German
  • Latest update: 7 July 2026
  • Publication date: 25 February 2022
  • Version: 1.6.0
  • Category: SEO Optimization

Resources

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About the Extension Partner

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Ø-Rating: 5

    Average rating of 5 out of 5 stars

  • Partner since: 2022
  • Extensions: 22

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly