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Marketing Factory Digital GmbH

UTM parameters in Shopware

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Downloads: <50

Description

Highlights

  • utm_medium & utm_source are transferred to Shopware-internal parameters
  • Capture of UTM parameters in every order
  • Intuitive handling thanks to structured data capture in the order overview

Features

  • Seamless connection of known tracking services like Google Analytics, Matomo and Co. to the Shopware store.
  • The UTM parameters utm_medium & utm_source are transferred to the two Shopware parameters Affiliate Code & Campaign Code
  • Filter function for optimized user experience in the backend

About the Extension

This Shopware extension brings the classic UTM parameters into the Shopware world and makes them accessible for administrators in the respective order. Specifically, the two important UTM parameters utm_medium and utm_source are transferred to the two Shopware-internal parameters Affiliate Code and Campaign Code. In this way, backend users can filter according to certain criteria or parameters with just a few clicks and create evaluations of user behavior or individual campaigns.

Details

  • Available: English, German
  • Latest update: 3 December 2024
  • Publication date: 14 July 2023
  • Version: 1.1.1
  • Category: Tracking

Resources

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About the Extension Partner

Marketing Factory Digital GmbH

Marketing Factory Digital GmbH

Partner Status

  • Shopware Bronze Partner Shopware
    Bronze Partner
  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Partner since: 2023
  • Extensions: 1

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly