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Markus Michalski

Advanced XML Sitemap

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Description

Highlights

  • - Multi-language sitemaps with hreflang tags for international SEO
  • - Google Image Sitemap Extension for product images
  • - Products, categories, CMS pages and manufacturers in one sitemap
  • - Automatic generation via scheduled task or CLI command
  • - Smart separation of product categories and service pages

Features

  • - XML sitemap for products with automatic SEO URLs
  • - XML sitemap for categories (only categories with products)
  • - XML sitemap for CMS pages and landing pages
  • - XML sitemap for manufacturers (SEO URL plugin required)
  • - Hreflang tags for multi-language shops
  • - Google Image Sitemap Extension for product images
  • - Automatic sitemap index (sitemap.xml)
  • - Scheduled task with configurable interval
  • - CLI command for cron jobs and CI/CD
  • - Multi-sales-channel support
  • - One-click generation in admin dashboard
  • - Automatic file splitting at 50,000+ URLs
  • - Filters: empty categories, variants, out-of-stock products
  • - Smart separation of categories and service pages
  • - Memory-efficient batch processing

About the Extension

XML Sitemaps — Next Level

Multi-language shops need hreflang tags, product images belong in an image sitemap, and different content types should be cleanly separated. This plugin delivers exactly that: advanced XML sitemaps following Google standards with full control over content, generation and output.


Core Features

  • Multi-Content: Products, categories, CMS pages (landing pages + service navigation like imprint/terms) and manufacturers — all in clean, separate sitemap files
  • Hreflang Tags: Automatic hreflang generation for multi-language shops — so Google serves the right language version
  • Image Sitemap: Google Image Sitemap Extension for product images (up to 5 images per product)
  • Scheduled Task: Automatic generation at configurable intervals (hourly to weekly)
  • CLI Command:mmd:sitemap:generate for cron jobs and CI/CD pipelines
  • Multi-Sales-Channel: Separate sitemaps per sales channel


How It Works

After installation, find the configuration under Settings → Extensions → Advanced XML Sitemap. Enable the desired content types, configure hreflang and image sitemap, and set the generation interval. Sitemaps are automatically placed in the public/sitemap/ directory.

The admin dashboard lets you trigger sitemap generation with a single click and shows statistics about available URLs per type.


Smart Content Separation

The plugin automatically separates product categories from service pages: sitemap-categories.xml contains only categories with products, sitemap-cms.xml combines landing pages and service navigation (imprint, terms, privacy policy). This follows Google's recommendation to keep different content types in separate sitemaps.


Filter Options

  • Exclude empty categories
  • Optionally include product variants
  • Exclude out-of-stock products


Performance

No problem even with large catalogs: memory-efficient generator pattern with batch processing (100 entries per batch). When exceeding 50,000 URLs per type, sitemap files are automatically split — compliant with Google's limits.


Important Notes

  • Manufacturer URLs require a separate plugin for SEO URLs, as Shopware 6 does not provide manufacturer SEO URLs by default
  • changefreq and priority are set with sensible defaults but are not individually configurable — Google largely ignores these values (confirmed by John Mueller, 2017)
  • lastmod is automatically generated from Shopware data and is therefore always accurate


Documentation

Full documentation with all configuration options, CLI commands and examples: faq.markus-michalski.net/en/shopware6/sitemap

Details

  • Available: English, German
  • Latest update: 23 July 2026
  • Publication date: 9 June 2026
  • Version: 1.0.4
  • Category: SEO Optimization

Resources

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About the Extension Partner

Markus Michalski

Markus Michalski

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Partner since: 2026
  • Extensions: 6

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly